Shruti Shivaramakrishnan

• Created educational social media content that simplified complex neurological disease information, effectively engaging patients with chronic conditions.
• Supported B2C membership conversions and contributed to B2B patient activations.

• Built and launched a platform to connect patients to assistance programs, reducing medication costs.
• Designed patient-friendly features and conducted outreach for research and validation.
• Developed content strategy and advocacy efforts, driving early growth and partnerships

Converted inquiries into memberships by effectively communicating clinic benefits.

• Authored engaging articles on healthcare and chronic illness topics, fostering a sense of community and support among readers.
• Crafted newsletter introductions that achieved some of the highest open rates in company history, showcasing a deep understanding of audience engagement.
• Developed compelling, relatable content tailored to individuals navigating chronic health challenges, driving traffic and platform loyalty.

• Revitalized social media strategies and restructured processes, driving measurable engagement growth.
• Provided strategic guidance to optimize workflows and align with organizational goals.

• Directed campaigns raising ₹100 crores through impactful storytelling and donor engagement.
• Managed a team to create strategies enhancing brand visibility and user retention.