SHRUTHI RAJAGOPALAN
Toronto,ON
Summary
Innovative Digital Marketing Executive with six plus years of expertise identifying market trends and customer needs to create highly targeted campaigns in B2B and B2C industries. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
7
7
years of professional experience
Work History
Digital Marketing Executive
Slimstock Canada
09.2018 - Current
- Generated 500 inbound leads and increased brand awareness through R&D and testing of marketing campaigns across multiple channels (web, direct mail, email, social media, print, and digital media)
- Achieved 30% increase in website conversions through managed paid social media campaigns on LinkedIn Campaign Manager & Google Ads
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
- Improved click-through rates (CTR) by 20% through A/B testing and optimization of ad creative and targeting strategies
- Monitored industry trends and competitor activities for campaign innovation and staying ahead of curve
- Utilized social media scheduling and analytics tools like Hubspot and Sprout Social for streamlined content planning and performance measurement
- Streamlined and automated comprehensive reporting on social media KPIs, saving 12 hours of monthly manual work while providing valuable insights for executive leadership
- Planned and executed web, SEO, database marketing and social media advertising campaigns
Digital Media Assistant/Writer
Indian Wedding Buzz
08.2017 - 09.2018
- Developed and implemented multi-platform social media strategies for 800k followers (Instagram, Facebook, Snapchat), resulting in 20% increase in followers and 15% boost in engagement
- Led 3-person team to write five articles week and obtain average of 8 quality backlinks weekly
- Achieved customer response rate of 95% within 24 hours and enhanced customer satisfaction rating by 10% based on post-interaction surveys
- Executed diverse social media strategies, including targeted paid campaigns, leading to 20% increase in website referral traffic
- Increased organic search traffic by 25% within 3 months
- Improved search engine rankings for targeted keywords by average of 10 positions
- Maintained knowledge of and partnerships with PPC ad platforms and vendors
- Researched and developed new campaigns across multiple channels
Social Media Coordinator
Tamil Vision Inc
06.2016 - 08.2017
- Redesigned and optimized social media pages, policies, and protocols, improving audience engagement and CTR by 20%
- Implemented streamlined content-upload process, resulting in remarkable 25% increase in leads in third month
- Successfully increased high-quality lead conversions by 30% through comprehensive web marketing initiatives across
- SEO, SEM, display advertising, and email marketing channels
- Demonstrated expertise in budget planning, devising effective marketing strategies for diverse social media platforms
- Utilized social media Analytic Tools for measuring campaign effectiveness and delivering regular lead generation reports
- Created social media content with consistent content and tone
- Increased customer engagement through social media
Education
Post-Grad - Journalism
Conestoga College
Waterloo, ON05.2016
Master of Science - Communication
Manipal University
Manipal, India05.2013
Bachelor of Arts - Visual Communication
Loyola College, Madras University
Chennai, India05.2011
Skills
- Adobe Cloud design
- Crisis communication
- Marketing strategy development
- Product launch management
- Campaign planning
- Business Needs Analysis
- Monitor Industry Trends
- Lead Generation Strategies
- Customer Retention Strategies
- Brand Development
- Paid Searches
- Social Media Campaign
Timeline
Digital Marketing Executive
Slimstock Canada
09.2018 - Current
Digital Media Assistant/Writer
Indian Wedding Buzz
08.2017 - 09.2018
Social Media Coordinator
Tamil Vision Inc
06.2016 - 08.2017
Post-Grad - Journalism
Conestoga College
Master of Science - Communication
Manipal University
Bachelor of Arts - Visual Communication
Loyola College, Madras University
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