Shristi Bajracharya
Temple City
Summary
Motivated Employment Branding Specialist with experience at Harbor Freight Tools USA, contributing to social media management, public relations, and digital marketing efforts. Skilled in performance reporting and project coordination, with a focus on supporting initiatives that increase website traffic, enhance brand visibility, and improve applicant engagement. Known for building positive vendor relationships and collaborating across teams to achieve shared goals.
Overview
6
6
years of professional experience
Work History
Employment Branding Specialist
Harbor Freight Tools USA
11.2020 - 06.2025
- Employed social media management platforms to strategically prepare, schedule, and monitor posts, ensuring consistent brand messaging.
- Helped develop social media campaigns to support engagement with target audience.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic, social media reach, and applicant volume.
- Constructed public relations plans to increase brand recognition, contracts, and general exposure.
- Collaborated with managers to identify and address employee relations issues.
- Analyzed digital performance metrics to drive improvements across website traffic, social media engagement, and campaign effectiveness.
Marketing Assistant
Barclays Coffee & Tea
05.2020 - 11.2020
- Designed and managed promotional campaigns across email and social media to highlight seasonal menus and special events.
- Oversaw social media and Yelp pages, engaging with customers through timely responses and feedback management.
- Designed and maintained the café’s website, ensuring accurate content and a user-friendly experience.
- Captured and created visual content through in-house photography to support digital marketing campaigns.
- Oversaw payroll processing and point-of-sale systems while coordinating new product installations and system updates.
Social Media Marketing Intern
Kimberly Metz Photographer
08.2019 - 01.2020
- Designed and presented social media campaign ideas.
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Optimized social media content for maximum engagement and reach.
- Fostered strong client connections and assisted in coordinating photoshoots to meet creative objectives.
Education
Bachelor of Science - Marketing
California State University, Northridge
Northridge, CA12-2019
Skills
- Performance reporting and metrics
- Vendor relations
- Project Management
- Social Media Management
- Content Creation
- Public Relations
Languages
Hindi
Professional Working
English
Native or Bilingual
Nepali
Native or Bilingual
Timeline
Employment Branding Specialist
Harbor Freight Tools USA
11.2020 - 06.2025
Marketing Assistant
Barclays Coffee & Tea
05.2020 - 11.2020
Social Media Marketing Intern
Kimberly Metz Photographer
08.2019 - 01.2020
Bachelor of Science - Marketing
California State University, Northridge
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