Summary
Overview
Work History
Education
Tech And Certifications
Timeline
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SHREYA SHANGARI

Alberta,Canada

Summary

Data-first marketing leader with 9 years of global experience across Canada, US, Europe & the Middle East. At Avetta, Citrix, and Quikr, I've led integrated go-to-market initiatives with partners across NORAM, EMEA, LATAM and APAC- resulting in 3x engagement growth and multimillion-dollar pipeline acceleration. I bring a track record of developing co-marketing programs rooted in clear ROI, managing MDFs, and building enablement frameworks that empower global partner teams - boosting engagement for audiences ranging from 30M+ MAUs to 500K+ enterprise users. With a background in storytelling, performance analytics, and crossfunctional orchestration, I translate complex data into actionable narratives that fuel brand lift, adoption, and revenue growth.

Overview

13
13
years of professional experience

Work History

Founder

Katharsis with a K
, Canada
01.2024 - Current
  • Delivered ~500 paid C-level registrations for a national Health & Safety conference
  • Generated six-figure revenue via sponsors, ad buys & registrations
  • Executed email campaigns (29% OR | 2% CTR | 63% CTOR)
  • Produced 400+ content assets, driving 129% reaction growth and 50% reengagement

Director, Marketing Strategy

Avetta
Utah, Canada
11.2020 - 02.2024
  • Led a 45-member global team incl. 12 direct reports, 3 agencies, $15M budget
  • Delivered 256% growth in Sales Qualified Leads; expanded from Canada to EMEA, LATAM & APAC
  • Spearheaded demand generation, paid media, marketing ops & analytics across markets

Digital Marketing Specialist

AMA
Canada
11.2018 - 11.2020
  • Boosted insurance retention from 79% to 84% through full-funnel product marketing
  • Launched $1M commercial insurance campaign portfolio: email (48% OR), PPC, events
  • Identified top 3 market segments (0.5M users) to exceed 2% conversion targets

Content Marketing Manager

Quikr India
, India
11.2015 - 04.2017
  • Grew digital reach 5x through homepage & blog strategy; improved new vs. returning traffic to 33:67
  • Drove seasonal campaign delivery across 2M+ users with in-app automation

Social Media Consultant

Benchmark ME
Dubai
11.2014 - 11.2015
  • Scaled a health campaign to 4M+ reach in <60 days; 10,000 app installs at $3 CPM

Social Media Manager

Citrix Systems
Denmark
10.2012 - 07.2014
  • Created 600+ content assets in 5 weeks; led Podio user community of 800+ SMB owners.
  • Organized 5 multi-country user events to gather product feedback

Education

Executive Education - Supply Chain & Business Strategy

Massachusetts Institute of Technology
Boston, United States
01.2022

MSc - Digital Marketing

Hult International Business School
San Francisco
09-2012

Summer School - Journalism & Anthropology

London School of Economics
08-2010

B.Com (Hons) -

University of Delhi
07-2010

Tech And Certifications

Jira, Trello, SQL, Google Analytics, Looker, Google Adwords, Lean Data, Linkedin Ads, Figma, HubSpot, Salesforce, Marketo, ZoomInfo, Snowflake, Zapier, AI in Marketing (Udemy), Machine Learning Specialization (Coursera)

Timeline

Founder

Katharsis with a K
01.2024 - Current

Director, Marketing Strategy

Avetta
11.2020 - 02.2024

Digital Marketing Specialist

AMA
11.2018 - 11.2020

Content Marketing Manager

Quikr India
11.2015 - 04.2017

Social Media Consultant

Benchmark ME
11.2014 - 11.2015

Social Media Manager

Citrix Systems
10.2012 - 07.2014

Executive Education - Supply Chain & Business Strategy

Massachusetts Institute of Technology

MSc - Digital Marketing

Hult International Business School

Summer School - Journalism & Anthropology

London School of Economics

B.Com (Hons) -

University of Delhi

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