Shreya Bageja
Toronto,Canada
Summary
Results-oriented Assistant Marketing Manager with over 4 years of experience in brand, CRM, affiliate, and performance marketing within regulated industries. Leverages analytics and consumer insights to optimize acquisition strategies and ROI. Develops scalable marketing initiatives through cross-functional collaboration, driving brand awareness and customer engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Assistant Marketing Manager, Brand
NORTHSTAR GAMING
Toronto, Canada
02.2025 - Current
- Led integrated performance and traditional campaigns, improving ROI by 18% through KPI tracking and cohort analysis.
- Localized multi-regional campaigns, achieving a 15% lift in regional conversion rates through culturally relevant marketing.
- Drove data-led acquisition and retention strategies, delivering 20% YoY growth in active users.
- Implemented and optimized Martech platforms (AppsFlyer, Optimove, XtremePush), increasing engagement by 14%.
- Managed marketing budgets, vendors, partnerships, and experiential activations to enhance retention and revenue.
- Led in-house creative team to maintain brand consistency across campaigns and channels.
Marketing Coordinator
NORTHSTAR GAMING
Toronto, Canada
07.2022 - 01.2025
- Managed affiliate partnerships, contributing 30% of new customer acquisition.
- Executed end-to-end digital and CRM campaigns, driving sustained acquisition and retention growth.
- Developed promotional assets for events and product launches.
- Built performance and segmentation dashboards tracking KPIs, ROI, and LTV to enhance leadership reporting.
- Conducted consumer and competitive research to refine targeting and messaging strategies.
Sales & Marketing Associate
ROGERS TELECOMMUNICATIONS
Canada, Canada
08.2021 - 05.2022
- Analyzed trends and competitor activity, supporting campaigns that boosted in-store conversions by approximately 10%.
- Aligned product recommendations with customer needs, increasing engagement.
- Produced weekly performance and customer insight reports that informed promotional strategies.
- Supported store operations and promotional initiatives, leading to higher customer satisfaction.
Education
Post Graduate Diploma - Strategic Relationship Marketing
George Brown College
TorontoMarketing Management -
Humber College
TorontoBachelor of Business Administration -
NMIMS
Bengaluru, IndiaSkills
- Data-driven marketing strategy
- Multicultural marketing
- CRM and lifecycle marketing
- Affiliate and partnership management
- Google analytics and Power BI
- Performance marketing
- KPI tracking and ROI management
- Market and competitor research
- Budget forecasting and vendor management
- Appsflyer, Optimove, XtremePush
Certification
• CMA – Digital Analytics Certificate
• HubSpot Social Media Marketing
• Pearson Microsoft Excel
• HubSpot Social Media Marketing
• Pearson Microsoft Excel
Timeline
Assistant Marketing Manager, Brand
NORTHSTAR GAMING
02.2025 - Current
Marketing Coordinator
NORTHSTAR GAMING
07.2022 - 01.2025
Sales & Marketing Associate
ROGERS TELECOMMUNICATIONS
08.2021 - 05.2022
Post Graduate Diploma - Strategic Relationship Marketing
George Brown College
Marketing Management -
Humber College
Bachelor of Business Administration -
NMIMS