Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Shravya Edara

Toronto,ON

Summary

Over 5+ years of experience in Business Analyst, Business System Analyst, Admin and QA with salesforce.com (SFDC) platforming customer-facing roles.

Fully appreciate the power of the SFDC platform and its clouds, and have the experience to recommend viable, best practice solutions to drive user engagement. Expertise in working in different environments of SFDC such as Sales Cloud, Marketing cloud and Service cloud.

Hands of experience on Salesforce Lightning for Customizing Reports and Dashboards to provide detailed on key performance indicators for business use.

Skilled in requirement gathering, documenting User Stories, Use Cases, Business requirement Documents BRD, Functional Requirements Document FRD, Software Requirements Document SRD.

Expert in Jira and Confluence for capturing user stories, Acceptance and Evaluation criteria. Implemented Custom Formula Fields, Field Dependencies, Validation Rules, Work Flows, Process Builder and Approval Processes for automated alerts, field updates and Email generation.

According to application requirements Designed security and sharing rules at object, field and record level for different users at different levels of organization and also created various profiles and configured the permissions based on the organizational hierarchy Administered Salesforce.com SFA setup, which involves modifying roles and profiles, creating/modifying dashboards/reports and managing users.

Ability to interpret data patterns, analyze data and lead management tools on a regular basis Experience in test plan development, test case creation/execution/documentation.

Defect tracking Acquainted with phases of life cycle: reporting, risk analysis, project planning, scheduling, testing Strong acumen on data driven analysis, development and test strategies. Experience in developing/implementing IT needs, adapting to challenging environment Expertly manage technical support operations, Troubleshooting issues to identify causes Proficient and experienced liaising and cooperating with internal teams.

Extensive experience in GAP Analysis and Process Mapping. Strong presentation skills, Reported and gave presentations of key components and milestones to Top Management. Drafted end user manual and drove UAT sessions at stakeholder level. Sound experience of Data extraction and Data Transformation. Detailed understanding and experience of API calls.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Senior Business Analyst

Rothmans Benzon
01.2021 - Current
  • It is a tobacco based company which focuses on reduce risk vaping products. Salesforce place an important role in boosting sales with Digital interactions which are hosted on Salesforce Omni Channel, Marketing cloud, Service Cloud
  • Evaluated vendor proposals for technology solutions, ensuring alignment with organizational needs and budget constraints.
  • Managed stakeholder expectations through transparent communication and timely status updates, ensuring alignment between project deliverables and business objectives.
  • Performed gap analysis to identify areas of improvement.
  • Created dashboards to monitor and track key performance indicators.
  • Boosted user adoption rates by developing comprehensive training materials and conducting personalized training sessions for endusers.
  • Reduced manual workload for sales team members with the creation of time-saving automated email templates and document generation tools.
  • Implemented BI solution framework for business intelligence projects.

Senior Business System Analyst

Deloitte
01.2018 - 12.2021
  • Walmart has appointed Deloitte to roll out Salesforce Marketing Cloud and Sales Cloud for their business users Mostly the work would be on gathering requirements, configuring and testing from Ecommerce Magento application to Salesforce.
  • Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.
  • Conducted meetings with junior staff members to discuss program specifications and process models.
  • Troubleshoot incidents reported by end-users to schedule system changes and identify permanent solutions.
  • Collaborated with cross-functional teams to develop a comprehensive understanding of target environments and potential threats.

Salesforce Admin/Analyst

Salesforce.com
02.2016 - 12.2017
  • .Komatsu, USA The project involved Developing and enhancing the existing, Configuration setup and map it to the Business Process Developing in the monthly release of the up-gradations to the system, continual production support and providing timely resolutions to the issues (cases) rose by the business users.
  • Performed regular audits to maintain system integrity, identifying areas for improvement or optimization.
  • Proactively identified opportunities for process improvement, recommending and executing strategic initiatives to drive performance enhancements throughout the organization.
  • Managed client applications through web services with SOAP protocol and REST architectural style.
  • Tested functionality, performed debugging, and carried out modifications to conduct quality checks.
  • Developed Scripts to correct production data as part of Post Deployment activity.

Education

Bachelor's - Information and Technology

J.N.T.U
India

Skills

TECHNICAL KNOWLEDGE

  • Salesforcecom
  • Data Modeling tools: Power BI, Tableau
  • Creating Fields
  • Field Level Security
  • Reporting Tools
  • Object Level Security
  • Role Hierarchy
  • Apex
  • MS Office (Word/Excel/Power Point/ Visio)
  • Triggers
  • Lightning app builder
  • Lightning Record Pages
  • Aura components
  • Lightning Web components
  • Programming Languages: C,MS SQL Server,Oracle,PL/SQL,MySQL,SOQL,MS Access
  • Web Technologies: CSS, Javascript,HTML

Certification

  • Certified Salesforce Admin -21873144
  • Certified Salesforce Platform Developer I -21882013
  • Marketing Cloud Administrator

Languages

English
Full Professional

Timeline

Senior Business Analyst

Rothmans Benzon
01.2021 - Current

Senior Business System Analyst

Deloitte
01.2018 - 12.2021

Salesforce Admin/Analyst

Salesforce.com
02.2016 - 12.2017

Bachelor's - Information and Technology

J.N.T.U
Shravya Edara