SHRADDHA LULLA
Mississauga,Canada
Summary
Creative marketing professional ready to offer skills in brand management, digital advertising campaigns, and budget management to drive brand recognition, market share growth, and product visibility. Demonstrates strong skills in strategic problem-solving, communication, teamwork, and cross-functional collaboration for business growth.
Overview
7
7
years of professional experience
Work History
Assistant Marketing Manager, Swash and Affresh
Whirlpool Canada Inc.
Mississauga, Canada
01.2024 - Current
- Strategically allocating and maximizing ROI on a marketing budget of over CAD 1M for Whirlpool's CPG brands, Swash and Affresh, to engage with customers across all touchpoints and build brand equity.
- Advocating for Canadian interests in new product launches and collaborating with US counterparts, diversifying the product portfolio and growing business opportunities in Canada
- Building relationships and collaborating with external PR and media agencies to create press releases, brand awareness campaigns, and paid media strategies, garnering estimated reach of over 5M across both brands
- Executing sampling initiatives to drive trials for both brands, leading to return customer purchases
- Developing pricing strategies and aiding trade partner account managers through pricing decks and promotional materials to stay competitive in the market and maximize sales opportunities
- Managing promotional strategy using Anaplan, overseeing inventory across two distribution centers, and regularly analyzing sales using Tableau to ensure seamless operations of both brands
- Driving complete rebrand of Swash Laundry Detergent in Canada by revamping websites, social media content, and point-of-sale displays, establishing a distinctive presence in the Laundry Category
- Owning the implementation of 2025 guarantees and promotions for Whirlpool brands, directly supporting the sales team to drive market share growth and build brand loyalty
- Presenting quarterly business reviews of the consumable brands to Senior Leadership team, highlighting successes and gaining directional insight on critical business decisions
- Representing Whirlpool Canada at retail partner locations during private trade events by addressing product queries, garnering market insights, and demonstrating Whirlpool's commitment to trade partner's success
- Actively participating in the Stronger Together team and Be Well team to raise awareness against microaggression in the workplace and host company events to educate about D&I, fostering a positive company culture
- Volunteered to organize sales and events for Whirlpool's month-long in-house charity campaign to raise money for United Way Toronto
Assistant Marketing Manager Co-op
Whirlpool Canada Inc.
Mississauga, Canada
05.2023 - 08.2023
- Designed a POS audit plan for KitchenAid small appliances, aiding a third-party agency in auditing 500+ Canadian Tire and Best Buy stores, leading to improved product positioning and marketing placements
- Facilitated continuous improvement initiative for accessories, paving way to improved sales and seamless shopping, delivery & installation experience for consumers
- Generated 27 new articles for the KitchenAid Pinch of Help blog section based on product priorities, generating increased traffic through keyword targeting
- Composed the monthly 'Taking Care of Everything' newsletter to spotlight employees who have displayed excellence in their projects, which brings about positivity and improved productivity in the workplace
Assistant Marketing Manager Co-op
Whirlpool Canada Inc.
Mississauga, Canada
09.2022 - 12.2022
- Collaborated with external agencies to plan and execute the 'Cake Fake' social media brand campaign for KitchenAid Majors, resulting in increased engagement from target audience, i.e., the passionate curators
- Led the development of KitchenAid Suites webpage by collaborating with external SEO expert, internal Digital First team, and Whirlpool Creative House (WCH), resulting in upselling the kitchen suite packages
- Analyzed blog performances on Whirlpool, KitchenAid, and Maytag branded websites to identify underperforming blogs, paving the way to blog enhancement initiative in the year 2023
- Audited Whirlpool Parts website and analyzed competitor websites to recommend improvements in the website structure, enhancing end-to-end customer journey and overall conversion rate
Marketing Coordinator
Ricoh Canada Inc.
Mississauga, Canada
04.2022 - 09.2022
- Researched a solution to relaunch their deactivated Amazon account of 2 years and collaborated with the Finance and Legal teams to upload the right documents, leading to reactivation of the account within 2 months
- Optimized previously created product listings, along with detailed pricing, inventory, and order processing strategy, making Amazon a new D2C revenue channel for the company
Marketing Solutions Specialist Co-op
Ricoh Canada Inc.
Mississauga, Canada
01.2022 - 04.2022
- Researched key areas of focus in the Business Process Management vertical by analyzing the products and services of BPM service companies in the market; filling in the gaps and enhancing the BPM vertical offering
- Wrote articles for their official blog - 'Elevating Your Hybrid Workplace with Smart Lockers' and 'Bringing the human connection to the hybrid workplace', showcasing the company's expertise, products and culture
- Recommended modifications to industry pages for the Government sector by garnering insights from experts in the industry and product leads in the domain, paving the way to creation/modification of the web pages
- Analyzed social media accounts of 17 competitors to gather insights on most and least engaging content, which led to, ideation and enhancement of company's social media strategy
Associate Project Manager
Growisto
Mumbai, India
05.2019 - 06.2021
- Analyzed client requirements, monitored project scope, and delivered data-driven growth strategies for over 20+ accounts on Amazon marketplace, resulting in improved performance and enhanced client relationships
- Evaluated past sales history, optimized end-to-end product listings, developed pricing strategies, and planned promotions which led to a 1.35x increase in sales and improved inventory planning
- Conceptualized and implemented in-house branding and lead gen initiatives such as monthly e-commerce marketing newsletters, demonstrating company's expertise, and generation of 50+ potential client leads
- Led the training for more than 20 new team members through structured training modules and regular knowledge-sharing sessions; enhancing team growth and strengthening team expertise
- Awarded Star Performer of the month for excellence displayed on projects, in-house branding initiatives, and organization of team-building activities such as company offsite and weekly events for over 80+ colleagues
Associate Software Engineer
BNP Paribas India Solutions
Mumbai, India
06.2018 - 04.2019
- Collaborated with global stakeholders, led regular scrum and sprint review meetings, and successfully interpreted business requirements, leading to the development of BNP Paribas in-house Foreign Exchange middle office application
Education
Master of Business Administration With Co-op -
DeGroote School of Business, McMaster University
Burlington, ON12.2023
Bachelor of Engineering - Information Technology
Thadomal Shahani Engineering College
Maharashtra, India05.2018
Skills
- Brand Management
- Cross-functional Collaboration
- Creative Problem-Solving
- Budget Management
- Promotional Planning
- Strong Communication
Additional Activities
VP Marketing, DeGroote Entrepreneurship Club, DeGroote School of Business, Burlington, ON, 04/22, 12/22, Organized school-wide events to motivate students towards entrepreneurship initiatives., Built a detailed social media plan to boost DEC's presence on Instagram and LinkedIn.
Timeline
Assistant Marketing Manager, Swash and Affresh
Whirlpool Canada Inc.
01.2024 - Current
Assistant Marketing Manager Co-op
Whirlpool Canada Inc.
05.2023 - 08.2023
Assistant Marketing Manager Co-op
Whirlpool Canada Inc.
09.2022 - 12.2022
Marketing Coordinator
Ricoh Canada Inc.
04.2022 - 09.2022
Marketing Solutions Specialist Co-op
Ricoh Canada Inc.
01.2022 - 04.2022
Associate Project Manager
Growisto
05.2019 - 06.2021
Associate Software Engineer
BNP Paribas India Solutions
06.2018 - 04.2019
Master of Business Administration With Co-op -
DeGroote School of Business, McMaster University
Bachelor of Engineering - Information Technology
Thadomal Shahani Engineering College
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