SHONA GUERRERO

Leadership & Team Management

• Oversees the hiring, scheduling, performance, and development of 12 direct reports in a high-volume XL store, ensuring seamless operations.
• Conducts regular employee training and performance evaluations, fostering a positive and motivating work environment for a total team of 65 employees, resulting in increased engagement and productivity.

Sales Performance

• Identified and implemented strategic process improvements across all departments, leading to a 55% revenue growth in 2023 and a further 35% growth in 2024.
• Doubled business revenue within two years by deploying new sales strategies, including optimizing visual merchandising, enhancing inventory management, and prioritizing the recruitment of high-quality staff, ensuring consistent overachievement of sales targets.

Budgeting & Financial Oversight

• Manages the store's budget, closely tracking expenses and optimizing operational costs to maintain financial accuracy. Consistently operates within the assigned budget, ensuring cost-efficiency and effective resource allocation.

Cross-Functional Collaboration

• Collaborates closely with internal teams—People & Culture, Technology, Retail Operations, and Asset Protection—to resolve Guest and Employee Experience issues in a timely manner. This collaboration helps maintain high store morale and fosters long-term guest loyalty.

• Paused and partnered with appropriate internal support to address employee concerns and issues in a timely manner
• Results were, fostering and creating a respectful and inclusive team environment
• Planned, and currently executing employee engagement strategy to keep morale high for the remaining months in business
• Assessed business gaps quickly and built out a vision & strategy
• Resulted in 76% to 99% budget spend increase, 89% to 98% labor spend increase, and 67% to 75% NPS increase
• Established brand awareness within the Airport by cultivating relationships and used LEC and community budget strategically to increase LEC spend from 55% - 100%
• Cross collaborated and partnered with SSC Product team to ensure we had the right product at the right time to uphold strong product presentation
• Resulted in P12 - 137% to financial plan and P1 - 119% to financial plan

• Championed career pathways work in store - supported transitioning 3 employees (ex GEC, SSC and KL to AM)
• Drove overall store product strategy to ensure optimal layout was clear and efficient, created a clear markdown strategy and ensured VM presentation was strong
• Results - highest sales on Boxing Day for the Greater BC region
• Provided direct feedback, performance management, coaching and leadership to store leaders to ensure optimal guest experience was at the forefront
• Resulted in an overall NPS score increase from 65% to 79%
• Collaborated on store's hiring strategy, including our recruitment needs with a focus on pipeline to build a strong and diverse team
• Resulted in strong retention within the store and two in store promotions

• Managed efficient receiving procedures, ensuring accurate on-floor stock levels to support guest experience, maximize labor and support efficiency in store
• Developed strategies to ensure weekly sales and MMU goals were achieved to support monthly and quarterly goals
• Resulted in Tsawwassen Mills moving from a medium volume to large volume
• Collaborated with mainline stores to ensure consolidations were shipped out on time and were completed accurately to identify any losses
• Analyzed product data weekly to maximize sales and bottom-line profitability
• Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement