Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Shoeb Ali Syed

Edmonton

Summary

Associate Manager with 12+ years of experience in marketing and operations of industrial equipment. Demonstrated expertise in implementing Toyota Lean Logistic Program, 5S principles, and Kaizen activities, leading to measurable operational improvements. Proficient in budget planning, CRM management, and conducting thorough inspections, with a strong focus on optimizing quality processes and driving continuous improvement initiatives.

Overview

14
14
years of professional experience

Work History

Production Lead Hand

Xersex (Division of Mattr Corp.)
09.2024 - Current
  • Met production targets and tight deadlines by collaborating closely with team members.
  • Contributed to continuous improvement and lean initiatives by implementing directives.
  • Investigated processing errors and malfunctions, resolving issues with minor machine repairs.
  • Maintained organized work area by cleaning and removing hazards.
  • Used problem-solving and issue-resolution skills to promptly and successfully address production problems.
  • Made sure that products were produced on time and are of good quality.

Intra Company Transferee

Toyota Industries Corporation
03.2020 - 02.2022
  • Attended TLLP, 5S, TPS, and Step 1 at Takahama factory, Japan, to learn best practices and subsequently participated in TICO, Japan.
  • Maintained a 5S compliant work environment
    and actively participated in Kaizen activities within the warehouse and manufacturing areas.
  • Developed a quality-driven manufacturing process for TMHIN based on Total Lean Productive System principles and established a procurement management system.
  • Engineered warehouse management processes and systems. Acquired expertise in warehousing techniques and warehouse optimization.
  • Conducted comprehensive inspections of the warehouse, procured materials, storage areas, and pre-dispatch processes, including participation in
    Red Card Inspections.
  • Proficiently operated battery-operated power pallets and other material handling equipment and machinery.

T-Basis & T-SSS

  • Utilized T-Basis, a CRM software, to generate reports and create dashboards for effective data analysis.
    Managed T-SSS, a sales support system, by updating videos, catalogs, and specification sheets for global sales teams.
  • Effectively employed T-SSS to fulfill marketing material requirements for global distributors

Associate Manager-Marketing

Toyota Material Handling India Pvt. Ltd
05.2017 - 02.2022
  • Demonstrated expertise in implementing Toyota Lean Logistic Program, 5S principles, and Kaizen activities, leading to measurable operational improvements
  • Proficient in budget planning, CRM management, and conducting thorough inspections, with a strong focus on optimizing quality processes and driving continuous improvement initiatives
  • Attended TLLP, 5S, TPS, and Step 1 at Takahama factory, Japan, to learn best practices and subsequently participated in TICO, Japan
  • Maintained a 5S compliant work environment and actively participated in Kaizen activities within the warehouse and manufacturing areas
  • Developed a quality-driven manufacturing process for TMHIN based on Total Lean Productive System principles and established a procurement management system
  • Engineered warehouse management processes and systems
  • Acquired expertise in warehousing techniques and warehouse optimization
  • Conducted comprehensive inspections of the warehouse, procured materials, storage areas, and pre-dispatch processes, including participation in Red Card Inspections
  • Proficiently operated battery-operated power pallets and other material handling equipment and machinery
  • Utilized T-Basis, a CRM software, to generate reports and create dashboards for effective data analysis
  • Managed T-SSS, a sales support system, by updating videos, catalogs, and specification sheets for global sales teams
  • Effectively employed T-SSS to fulfill marketing material requirements for global distributors
  • Implemented Toyota Lean Logistic Program and 5S concepts, enhancing departmental efficiency
  • Monitored and proposed Kaizen activities, achieving measurable improvements in operations
  • Planned and executed KGI activities, meeting management goals consistently
  • Trained and supported team members for effective TLLP implementation, fostering a collaborative environment
  • Budget planning for the execution of all Marketing activity
  • Provide training to sales team on CRM software, also report generation and analysis to present to top management
  • Concept designing of posters, Banners, Leaflet, Catalogue, standee, logo design and other creatives
  • Competitors and Market Analysis, this includes trend analysis and order won loss analysis
  • Website Management Regularly update relevant product information, manage all web marketing tools like SEO, SMM, PPC, and Online Media Planning
  • Planning and execution Exhibition, Road Shows, Events, Customer meets and other events to support sales

Assistant Manager

Zwick Roell Group
09.2014 - 04.2017
  • Planned budgets for marketing activities, achieving cost efficiency and resource optimization.
  • Identified and strategized for potential clients, enhancing client acquisition and market reach.
    Coordinated with headquarters to bring 25 customers to international forums for two consecutive years.
  • Developed and implemented new CRM software, ensuring effective training and data optimization.
  • Conducted GAP and competitor analysis, generating reports to support sales and strategic decisions.

Marketing Manager

Anjani Technoplast Limited
11.2012 - 08.2014
  • Spearheaded Horcorz launch, pioneering plastic honeycomb panels in India through strategic campaigns and exhibitions, driving market penetration.
  • Orchestrated comprehensive B2B and B2C marketing strategies, identifying lucrative market opportunities and delivering measurable traffic growth.
  • Optimized digital marketing efforts across SEO, SMM, and PPC channels, analyzing performance metrics to enhance online visibility and engagement.
  • Coordinated cross-functional teams for exhibitions and events, ensuring cohesive branding and fostering meaningful connections with key industry delegates.

Key Account Manager

Outdoor Advertising Professional
07.2010 - 11.2012
  • Company Overview: Outdoor and retail arm of Rediffusion Y&R
  • Planned budgets for marketing activities, achieving cost efficiency and resource optimization
  • Identified and strategized for potential clients, enhancing client acquisition and market reach
  • Coordinated with headquarters to bring 25 customers to international forums for two consecutive years
  • Developed and implemented new CRM software, ensuring effective training and data optimization
  • Conducted GAP and competitor analysis, generating reports to support sales and strategic decisions
  • Spearheaded Horcorz launch, pioneering plastic honeycomb panels in India through strategic campaigns and exhibitions, driving market penetration
  • Orchestrated comprehensive B2B and B2C marketing strategies, identifying lucrative market opportunities and delivering measurable traffic growth
  • Optimized digital marketing efforts across SEO, SMM, and PPC channels, analyzing performance metrics to enhance online visibility and engagement
  • Coordinated cross-functional teams for exhibitions and events, ensuring cohesive branding and fostering meaningful connections with key industry delegates
  • Cold-called prospective clients, securing new business and expanding client base
  • Retained and acquired clients through regular meetings, aligning with their marketing strategies
  • Planned and executed outdoor campaigns, ensuring maximum exposure and client satisfaction
  • Collaborated with clients to understand seasonal marketing needs, leading to successful campaign outcomes
  • Outdoor and retail arm of Rediffusion Y&R

Education

Post Graduate Diploma - Marketing & Operations

ITM Business School
01.2010

Batchlor of Engineering (BE) - Electrical and Electronics

Oriental Institute of Science and Technology
01.2004

Skills

  • Product Management
  • Manufacturing Processes
  • Equipment operation (hand tools, power tools, machinery)
  • Inspection techniques
  • KAIZEN
  • 5S Implementation
  • TPS
  • Destructive & Non Destructive Material Testing
  • Scheduling and planning
  • Record-keeping
  • Budget Planning
  • Inventory Management
  • Attention to detail
  • CRM Management
  • TeleMatics
  • Reporting and Analysis

Languages

English
Hindi

Timeline

Production Lead Hand

Xersex (Division of Mattr Corp.)
09.2024 - Current

Intra Company Transferee

Toyota Industries Corporation
03.2020 - 02.2022

Associate Manager-Marketing

Toyota Material Handling India Pvt. Ltd
05.2017 - 02.2022

Assistant Manager

Zwick Roell Group
09.2014 - 04.2017

Marketing Manager

Anjani Technoplast Limited
11.2012 - 08.2014

Key Account Manager

Outdoor Advertising Professional
07.2010 - 11.2012

Batchlor of Engineering (BE) - Electrical and Electronics

Oriental Institute of Science and Technology

Post Graduate Diploma - Marketing & Operations

ITM Business School
Shoeb Ali Syed