Shiyu Li
Greater Sudbury,ON
Summary
1. Ten-year marketing and sales experience in a global TOP3 automobile manufactures . Specialist skills in marketing communication, sales strategy, and negotiate method.
2. Highly target-oriental and self-motivated team member or team leader. Making good use of all resources to achieve goals.
3. Excellent teamwork spirit and excellent communication skills. Be good at establishing a good cooperation and mutual trust.
4. Professional capacity of reporting for validating and demonstrating result to the executive management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Jetta Brand Regional Sales Manager
FAW-VOLKSWAGEN
01.2021 - 07.2023
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with the 22 dealerships in assigned province.
- Executed marketing campaigns to generate new business, such as fleet and export, and expand customer base.
- In 2022, Sichuan province`s sales volume ranked NO.2 and market share ranked No. 3 in China.
Jetta Brand Marketing Supervisor of Western Region
FAW-VOLKSWAGEN
05.2019 - 07.2023
- Established regional marketing communication strategies based on new brand market positioning, product specifications.
- Planned and carried out marketing and branding events as head of 5-person marketing team cooperating with ad agency and dealerships.
- Managed budget allocation and resource utilization to maximize marketing ROI. Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns to executive management.
Marketing Project Manger of VW Electricity Vehicle
FAW-VOLKSWAGEN
01.2018 - 04.2019
- Planned, designed, and scheduled phases for the e-Golf and e-Bora launching and marketing projects.
- Coordinated with cross-functional teams to resolve project issues, mitigate risks, and project deadlines.
- Provided detailed project status updates to stakeholders and executive management.
Product Trainer
FAW-VOLKSWAGEN
01.2014 - 12.2017
- Developed effective training plans and contents based on sales department needs and objectives.
- Implemented trainings, including model features, sales and negotiating skills, and standard sales process, to sales staff of certificated Volkswagen dealerships.
- Monitored and reported trainee progress, introducing new sales tools to demonstrate the features and advantages of Volkswagen modes easily and clearly to customers.
Electrical Engineer of Engie Plant
FAW-Volkswagen
08.2013 - 12.2013
- Provided on-site engineering and technical services during installation and fielding processes.
- Evaluated electrical installations and systems to isolate faults and implement corrective actions.
Intern of Sales Support Engineer
Simens Technology Services
07.2012 - 07.2013
- Managed customer accounts, responding to inquiries and resolving customer service issues of Siemens industrial products such as PLC and converter.
- Compiled new product user manuals of PLC Smart-200.
Education
MBA -
Laurentian University
Greater Sudbury, ON06.2025
Master of Engineering - Electrical And Automation
Dalian University of Technolgy
Dalian, Liaoning, China07.2013
Bechelor of Engineering - Electrical And Automation
Dalian University of Technology
Dalian, Liaoning, China07.2010
Skills
- Business Analytics
- Client Needs Assessment
- Sales Program Coordination
- Partnership Development
- Customer Support
- Competitor Analysis
Certification
Volkswagen Certificate Product Trainer
Timeline
Jetta Brand Regional Sales Manager
FAW-VOLKSWAGEN
01.2021 - 07.2023
Jetta Brand Marketing Supervisor of Western Region
FAW-VOLKSWAGEN
05.2019 - 07.2023
Marketing Project Manger of VW Electricity Vehicle
FAW-VOLKSWAGEN
01.2018 - 04.2019
Product Trainer
FAW-VOLKSWAGEN
01.2014 - 12.2017
Electrical Engineer of Engie Plant
FAW-Volkswagen
08.2013 - 12.2013
Intern of Sales Support Engineer
Simens Technology Services
07.2012 - 07.2013
MBA -
Laurentian University
Master of Engineering - Electrical And Automation
Dalian University of Technolgy
Bechelor of Engineering - Electrical And Automation
Dalian University of Technology
Similar Profiles
NOLUTHANDO DUBASINOLUTHANDO DUBASI
CRM Consultant at FAW SACRM Consultant at FAW SA
Najih AlSoubNajih AlSoub
General Manager at Alsadeq Group (Suzuki, FAW, Chery And Renult Trucks Dealer In Iraq)General Manager at Alsadeq Group (Suzuki, FAW, Chery And Renult Trucks Dealer In Iraq)
William ClarkWilliam Clark
FINESSE at Volkswagen group of AmericaFINESSE at Volkswagen group of America