Shivani Patel
Sault Ste. Marie,Canada
Summary
Creative and results-driven Marketing & Communications professional with over five years of experience building brand awareness, managing digital campaigns, coordinating events, and engaging communities. Skilled in social media marketing, email campaigns, website content management, and partnership development. Passionate about wellness, community connection, and representing brands with authenticity and impact.
Overview
10
10
years of professional experience
Work History
Customer Service Associate
Taj Indian Cuisine
Sault Ste. Marie, Canada
04.2024 - Current
- Delivered reception and front-desk support, managing inquiries with professionalism.
- Supported scheduling, record keeping, and daily operational administration.
- Assisted management and staff with coordination and documentation tasks.
- Assisted customers with menu selections and dietary preferences.
- Handled customer inquiries and resolved complaints efficiently.
Vice President of Events
Algoma University
Sault Ste. Marie, Ontario
07.2024 - 08.2025
- Led event planning for university functions and student engagement activities.
- Collaborated with internal departments to align event goals and logistics.
- Managed vendor relationships for event services and supplies procurement.
- Developed event budgets and monitored expenses throughout planning phases.
- Coordinated promotional materials and marketing strategies for events.
- Trained and supervised staff to ensure seamless event execution.
- Generated sales via networking events and home shows, fostering growth of current industry knowledge while connecting with potential clients.
Center Head / Program & Communications Lead
Logic Academy
Ahmedabad, India
07.2020 - 12.2023
- Oversaw marketing, communications, and community outreach initiatives.
- Planned and promoted events, workshops, and training sessions.
- Built relationships with partners, sponsors, and community organizations.
- Represented the organization at community and networking events.
- Supported email communications, social media updates, and brand messaging.
Digital Marketing Head
Logic Academy
Ahmedabad, India
08.2018 - 06.2020
- Led marketing and communications initiatives to increase brand visibility and engagement.
- Managed social media platforms, digital campaigns, and Meta advertising.
- Planned and executed email marketing campaigns to promote programs and events.
- Maintained website content and supported CRM data management.
- Coordinated partnerships, sponsorships, and promotional activities.
- Created engaging content aligned with brand voice and audience needs.
Financial Service Consultant
ICICI Bank
Ahmedabad, India
05.2016 - 04.2017
- Analyzed financial data to provide insights for client investment strategies.
- Developed customized financial plans based on client needs and goals.
- Collaborated with teams to ensure compliance with financial regulations and policies.
- Facilitated meetings with clients to discuss portfolio performance and adjustments.
Education
Graduate Certificate - Human Resource Management & Business Management
Algoma University
Sault Ste. Marie, ON01.2025
Master of Business Administration (MBA-Marketing)) -
SAL Institute of Management
Ahmedabad, India01.2016
Skills
- Marketing & Communications Strategy
- Social Media Management & Brand Awareness
- Email Campaigns & Meta Platforms
- Website Content Management & CRM Systems
- Event Marketing, Sponsorships & Partnerships
- Community Engagement & Networking
- Content Creation & Copywriting
- Strong Written & Verbal Communication
Additional Qualifications
- Strong proofreading, keyboarding, and document quality control skills.
- Experience supporting consulting, professional services, and shared-services environments.
- Familiar with project-based workflows, billable environments, and client deliverables.
- Highly organized, proactive, and comfortable working independently.
- Willing to learn and adapt to industry-specific systems such as Deltek Vantagepoint and EQuIS.
Affiliations
Bon Soo Winter Carnival 2025 – Assisted in event coordination and guest management
Internship
Media and Marketing Intern, 08/2016 – 12/2016
Business Standard Newspaper– Ahmedabad, IN
• Assisted in creating and editing content for print and digital publications.
• Supported social media campaigns by drafting posts, tracking engagement, and analyzing metrics.
• Coordinated with editorial and marketing teams to plan promotional activities and events.
Social Media Manager & Content Creator Intern, 11/2025 – 01/2026
The Healing Path– Sault St. Marie, ON
• Social media content creation and community engagement using Canva and analytics tools.
• Experience managing mission-aligned digital campaigns for education and wellness initiatives.
• Creator of a personal food blog with consistent audience growth through visual storytelling.
COMPETITIONS
Northern Ontario Business Case Competition (NOBCC)
• Competed with cross-functional student teams to present innovative business solutions
• Applied business strategy, financial analysis, and presentation skills under pressure
HRPA Case Competition
• Led a team through a real-world HR case scenario involving recruitment and employee engagement
• Developed strategic recommendations and presented to a panel of industry professionals
References
References available upon request.
Timeline
Vice President of Events
Algoma University
07.2024 - 08.2025
Customer Service Associate
Taj Indian Cuisine
04.2024 - Current
Center Head / Program & Communications Lead
Logic Academy
07.2020 - 12.2023
Digital Marketing Head
Logic Academy
08.2018 - 06.2020
Financial Service Consultant
ICICI Bank
05.2016 - 04.2017
Graduate Certificate - Human Resource Management & Business Management
Algoma University
Master of Business Administration (MBA-Marketing)) -
SAL Institute of Management