SHIVANI PANCHAL
Belleville,ON
Summary
Dynamic Brand Manager with a proven track record at H.K TRAVEL CENTRES, excelling in brand strategy and team leadership. Spearheaded innovative marketing campaigns, driving significant brand growth. Expert in competitor analysis and customer segmentation, I mentored teams towards achieving and surpassing company targets. Renowned for problem-solving and effective time management, I consistently delivered projects that exceeded expectations.
Overview
3
3
years of professional experience
Work History
Brand Manager
H.K TRAVEL CENTRES
03.2022 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Researched and identified new opportunities for product and brand development.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Consulted with product development teams to enhance products based on customer interest data.
- Organized and delivered training sessions for new product content and technological advancements.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Mentored junior team members, fostering professional growth and development within the department.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Education
Bachelor - Business Accountancy
Loyalist College of Applied Arts And Technology
Belleville, None04-2021
Skills
- Brand strategy
- Competitor analysis
- Product management
- Customer segmentation
- Marketing expertise
- Staff coaching
- Teamwork and collaboration
- Problem-solving
- Time management
- Team leadership
Languages
English
Full Professional
Timeline
Brand Manager
H.K TRAVEL CENTRES
03.2022 - Current
Bachelor - Business Accountancy
Loyalist College of Applied Arts And Technology
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