Divya K

• Proofreading the articles for grammatical inaccuracies and making necessary alterations
• Ensuring the articles are non-plagiarized
• Maintaining the overall view of the website
• Editing basic coding errors in articles.
• Enhanced content quality by conducting thorough research and analysis of industry trends.
• Led training sessions for newly hired team members on company standards, tools, and best practices.

Achievements

*Was promoted as the content lead in 6 months after joining the company

*Was felicitated for 100% attendance for 5 consecutive months

• Searching for source articles from various sources.
• Managing a team of 7-8 content writers and ensuring they achieve their targets.
• Assigning them articles along with editing, proofreading, checking for plagiarism and publishing the articles.
• Updating the native Pages per session (PPS) of the articles using (Google analytics).
• Coordinating with the campaign team and understanding their needs and ensuring the articles are aligned accordingly.
• Writing promotional write-ups and about pages for the company websites and other e-mail marketing pitches
• Conducting interviews for content writers

Achievements

*Worked closely with the content manager in developing 2 websites.

*Both the websites were listed in the best 100 live websites in USA and Canada

• Created compelling meta descriptions and title tags to increase click-through rates from search engines.
• Conducted market research and competitor analysis to inform search marketing strategies.
• Increased keyword rankings through diligent research and optimizing on-page elements.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

• Customized brand message to reach and capture target audience interest and drive engagement.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Conducted research to identify audience demographics, incorporating collected data into future copy.
• Increased social media engagement by crafting compelling posts that resonated with target audiences.
• Optimized web content for SEO purposes, driving increased traffic and higher search engine rankings.

• Developed content for variety of topics, ranging from health to investment, for multiple websites.