Shiva CH
Ottawa,ON
Summary
- Over 6 years of extensive experience in implementing and optimizing Adobe Analytics solutions for various clients across diverse industries, demonstrating a strong track record of delivering actionable insights to drive business growth.
- Proficient in configuring Adobe Analytics tools, including Adobe Analytics Workspace, Adobe Analytics Reports & Analytics, and Adobe Target, to effectively measure and analyze website traffic, user behavior, and campaign performance.
- Skilled in developing customized dashboards, reports, and data visualizations using Adobe Analytics and other relevant tools to provide stakeholders with comprehensive insights into key metrics and KPIs.
- Expertise in designing and implementing complex tracking solutions using Adobe Dynamic Tag Management (DTM) and Adobe Launch, ensuring accurate data collection and reporting across web and mobile platforms.
- Expertise in designing and executing A/B and multivariate tests using Adobe Target to improve website usability, increase conversions, and enhance overall user experience.
- Demonstrated ability to collaborate with cross-functional teams, including marketing, product management, and IT, to define analytics requirements, implement tracking solutions, and drive data-driven decision-making.
- Strong proficiency in JavaScript, HTML, and CSS, enabling seamless integration of Adobe Analytics tags and tracking codes across web properties to ensure accurate data collection and reporting.
- Proven experience in conducting in-depth analysis of customer journey data, segmentation, and cohort analysis to identify trends, patterns, and opportunities for optimization.
- Solid understanding of digital marketing concepts, including SEO, SEM, email marketing, and social media, and their impact on website performance and user engagement.
- Exceptional communication and presentation skills, with a proven ability to translate complex data findings into actionable insights for non-technical stakeholders.
- Extensive experience in training and mentoring junior analysts and stakeholders on Adobe Analytics best practices, data interpretation techniques, and platform capabilities.
- Strong project management skills, with a demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.
- Proficient in utilizing Adobe Experience Cloud solutions, such as Adobe Campaign and Adobe Audience Manager, to enhance data integration, segmentation, and personalization efforts.
- Continuously staying abreast of industry trends, best practices, and new features within the Adobe Analytics ecosystem to drive innovation and optimization.
- Proactive problem solver with a strategic mindset and a passion for leveraging data-driven insights to inform business strategy and improve customer experiences.
Overview
5
5
years of professional experience
Work History
Adobe Analytics Specialist
Publicis Sapient
Toronto, ON
08.2021 - Current
- Worked with team of Adobe Analytics experts in developing and executing comprehensive analytics strategies to support the company's digital marketing initiatives and drive business growth
- Defined and implemented best practices for Adobe Analytics implementation, configuration, and optimization, ensuring alignment with industry standards and company objectives
- Collaborated with senior leadership to establish key performance indicators (KPIs) and metrics, providing regular reports and insights to measure progress and inform decision-making
- Spearheaded the integration of Adobe Analytics with other Adobe Experience Cloud solutions, including Adobe Campaign and Adobe Audience Manager, to enhance data-driven marketing efforts and personalization strategies
- Managed the end-to-end process of Adobe Analytics implementations for clients, from requirements gathering and solution design to implementation, testing, and ongoing support
- Conducted regular audits and health checks of Adobe Analytics implementations to identify areas for improvement, optimize tracking configurations, and ensure data accuracy and integrity
- Developed and delivered training sessions and workshops on Adobe Analytics best practices and platform capabilities for internal teams, clients, and stakeholders
- Acted as a subject matter expert on Adobe Analytics, providing guidance and support to internal teams and clients on advanced analytics techniques, troubleshooting, and optimization strategies
- Collaborated with cross-functional teams, including marketing, product management, and IT, to define analytics requirements and implement tracking solutions that aligned with business goals and objectives
- Designed and executed complex A/B and multivariate tests using Adobe Target, analyzing results to drive website optimization and improve conversion rates and user experiences
- Stayed up-to-date on industry trends and emerging technologies within the Adobe Analytics ecosystem, evaluating new features and capabilities to drive innovation and continuous improvement
- Managed client relationships and served as the primary point of contact for Adobe Analytics-related inquiries, providing strategic guidance and recommendations to drive maximum value and ROI
- Conducted regular performance reviews and provided mentorship and guidance to junior team members, fostering their professional development and growth within the organization
- Developed and maintained documentation, including tracking specifications, implementation guides, and training materials, to support Adobe Analytics implementations and ongoing maintenance
- Collaborated with third-party vendors and technology partners to leverage additional data sources and integrations, enriching Adobe Analytics insights and capabilities
- Acted as a liaison between technical and non-technical stakeholders, translating business requirements into technical solutions and ensuring alignment between analytics efforts and business objectives
- Championed a culture of data-driven decision-making and continuous improvement, advocating for the use of Adobe Analytics insights to inform strategic planning and optimization efforts
- Managed budgetary considerations and resource allocations for Adobe Analytics projects, ensuring efficient use of resources and alignment with project timelines and deliverables
- Presented findings, insights, and recommendations to senior leadership and executive teams, influencing strategic decision-making and investment prioritization based on Adobe Analytics insights.
Adobe Analytics Analyst
Maverick Innogarage
Whitby, ON
12.2019 - 07.2021
- Implemented and configured Adobe Analytics solutions for clients across various industries, focusing on tracking setup, customization, and optimization to meet specific business objectives
- Collaborated with clients to define analytics requirements and translate business goals into measurable KPIs and tracking strategies aligned with Adobe Analytics best practices
- Configured and maintained Adobe Analytics tracking codes, tags, and variables using Adobe Dynamic Tag Management (DTM) and Adobe Launch, ensuring accurate data collection and reporting
- Developed and maintained customized dashboards, reports, and data visualizations in Adobe Analytics Workspace to provide stakeholders with actionable insights into website performance and user behavior
- Conducted regular data analysis and reporting using Adobe Analytics Reports & Analytics, identifying trends, patterns, and anomalies to inform strategic decision-making and optimization efforts
- Assisted in the setup and execution of A/B and multivariate tests using Adobe Target, analyzing test results and providing recommendations to improve website usability and conversion rates
- Supported cross-functional teams in troubleshooting and resolving technical issues related to Adobe Analytics implementations, including tag firing discrepancies, data anomalies, and configuration errors
- Assisted in the development and delivery of training sessions and workshops on Adobe Analytics fundamentals and best practices for internal teams and clients
- Conducted audits and health checks of Adobe Analytics implementations, identifying areas for improvement and implementing corrective actions to optimize tracking configurations and data integrity
- Collaborated with development teams to ensure seamless integration of Adobe Analytics tracking codes and tags across web and mobile platforms, validating data accuracy and consistency
- Stayed informed about industry trends and updates within the Adobe Analytics ecosystem, evaluating new features and capabilities to enhance tracking capabilities and reporting functionalities
- Provided ongoing support and guidance to junior team members, assisting in their professional development and growth within the organization
- Participated in client meetings and presentations, providing insights and recommendations based on Adobe Analytics data to support client objectives and drive business results
- Contributed to the development and maintenance of documentation, including tracking specifications, implementation guides, and troubleshooting manuals, to support Adobe Analytics implementations.
Adobe Analytics Analyst
Symbioun Tech
India, May 2017
10.2018
- Assisted in the setup and configuration of Adobe Analytics tracking codes, tags, and variables across web and mobile platforms, ensuring proper data collection and reporting
- Supported the creation and maintenance of custom dashboards and reports in Adobe Analytics Workspace to visualize key metrics and track performance against business objectives
- Participated in the analysis of website traffic, user behavior, and campaign performance using Adobe Analytics Reports & Analytics, identifying trends and opportunities for optimization
- Contributed to the execution of basic A/B tests and experiments using Adobe Target to improve website usability and conversion rates, under the guidance of senior team members
- Assisted in troubleshooting and resolving technical issues related to Adobe Analytics implementations, including tag discrepancies and data anomalies
- Collaborated with cross-functional teams to gather requirements and define tracking strategies aligned with business goals and objectives
- Supported the documentation of tracking specifications, implementation guides, and troubleshooting manuals to ensure consistency and accuracy in Adobe Analytics setups
- Participated in training sessions and workshops on Adobe Analytics fundamentals and best practices to enhance skills and understanding of the platform
- Conducted basic data analysis and reporting tasks to support ongoing optimization efforts and decision-making processes
- Assisted in conducting audits and health checks of Adobe Analytics implementations to identify areas for improvement and ensure data integrity
- Stayed updated on industry trends and updates within the Adobe Analytics ecosystem, learning about new features and capabilities to enhance tracking and reporting functionalities
- Actively sought mentorship and guidance from senior team members to enhance skills and knowledge in Adobe Analytics and digital analytics
- Participated in client meetings and presentations, providing support and insights based on Adobe Analytics data to assist in client communication and collaboration
- Contributed to the validation of Adobe Analytics tracking implementations across various digital properties to ensure accuracy and consistency.
Education
Bachelors in Electrical and Electronics Engineering -
Vignan College of Technology and Science
Post Grad Diploma in Networking and Technical Support -
Montreal College of Information and Technology
Skills
- Adobe Analytics implementation and optimization
- Adobe Analytics Workspace
- Adobe Analytics Reports & Analytics
- Adobe Target
- Customized dashboards, reports, and data visualizations
- Adobe Dynamic Tag Management (DTM) and Adobe Launch
- A/B and multivariate testing using Adobe Target
- Collaboration with cross-functional teams
- JavaScript, HTML, and CSS
- Customer journey data analysis
- Digital marketing concepts
- Communication and presentation skills
- Training and mentoring
- Project management
- Adobe Experience Cloud solutions
- Staying abreast of industry trends
- Problem-solving and strategic mindset
Timeline
Adobe Analytics Specialist
Publicis Sapient
08.2021 - Current
Adobe Analytics Analyst
Maverick Innogarage
12.2019 - 07.2021
Adobe Analytics Analyst
Symbioun Tech
10.2018
Bachelors in Electrical and Electronics Engineering -
Vignan College of Technology and Science
Post Grad Diploma in Networking and Technical Support -
Montreal College of Information and Technology
Similar Profiles
MODINAT OLUTUNDEMODINAT OLUTUNDE
Agile Project Manager at Publicis SapientAgile Project Manager at Publicis Sapient
AMIT GUPTAAMIT GUPTA
Senior Manager - Agile Program Management at Publicis SapientSenior Manager - Agile Program Management at Publicis Sapient
Sugandha RajSugandha Raj
Product Owner at Publicis SapientProduct Owner at Publicis Sapient
Tushar KaushikTushar Kaushik
Specialist Infrastructure at Publicis Sapient Groupe LtdSpecialist Infrastructure at Publicis Sapient Groupe Ltd
PATRICIA CHAMBERLAINPATRICIA CHAMBERLAIN
Turkey Guide at Irish creek outfittersTurkey Guide at Irish creek outfitters