Summary
Overview
Work History
Education
Skills
Timeline
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Shirley Merchan

Vaughan,ON

Summary

Highly accomplished and results-driven individual executes and leads successful marketing campaigns. Proven track record in driving revenue growth through innovative marketing strategies and content creation. Expert in managing high-level projects, developing digital marketing strategies, and building meaningful relationships with clients. Passionate about creating an impactful and memorable connection with customers through engaging campaigns. Efficient professional with several years of experience and proven knowledge of customer needs assessment, customer retention, and direct mail marketing. Aiming to leverage my abilities to successfully fill the Store Manager role on your team.

Overview

23
23
years of professional experience

Work History

Store Manager

Oscar Wylee
07.2023 - Current
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Supervised guests at front counter, answering questions regarding products.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Assisted in recruiting, hiring and training of team members.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Trained and guided team members to maintain high productivity and performance metrics.

STORE MARKET MANAGER

LENSCRAFTERS
09.2018 - 06.2023
  • Provides on-the-job training and guidance to team members making use of Company provided programs
  • Strives to achieve 'Far Exceeds Expectations' on all targets set in the following areas: NPS - Net Promoter Score, % Sales to Plan, Customer Count, Store Operating Profitability, % Saturation of Training, Key Performance Indicators
  • Recruits and selects high caliber staff
  • Forecasts staffing needs through the use of the labor scheduling model
  • Performs administrative duties to include payroll, inventory management, technical application and understanding
  • Adheres to Company policies and procedures regarding frame recovery and acknowledging receipt of physical inventory
  • Ensures all Company approved safety programs are implemented and maintained consistently per standards
  • Maintains safe AND FUN working environment for all associates/customers
  • Takes pride in the store appearance and will execute visual directive to achieve a consistent company message.

STORE MANAGER

LUCKY BRAND JEANS
03.2018 - 09.2018
  • Addressed employee issues, performed corrective actions, and terminated employment when necessary
  • Oversaw day-to-day store operations to foster efficient and profitable operations
  • Solved problems and resolved conflicts for team members and customers
  • Analyzed sales numbers and performance metrics to locate deficits and implement process improvements.

MANAGER OF OPERATIONS, BRAMPTON

SEARS BRAMALEA
08.2017 - 03.2018
  • As a business leader, my role was to primarily attract, coach and retain top talent
  • Lead and develop a customer obsessed culture and ensure store merchandising and marketing presentation standards are upheld
  • Continuously demonstrating an innovative and entrepreneurial approach by responding to the unique characteristics of the market to achieve all key financial objectives as established by Sears
  • Worked alongside with store liquidator and Operations Manager completing the final closure of the store including final broom sweep
  • Tracked company inventories and ordered new products to replenish equipment levels
  • Worked with human resources regarding employee recruiting, hiring and terminating
  • Strategized with leadership to stay ahead of changing customer needs and labor planning concerns.

DISTRICT TRAINER & STORE MANGER

Bebe
03.2011 - 05.2017
  • Accountable for personal productivity and store sales to ensure company goals are achieved
  • Exhibit a sense of urgency when reacting to store issues
  • Recruit, interview, hire and retain world class talent
  • Respect diversity and flex managerial style when working with associates of different skills and responsibilities
  • Evaluate store team performance and provide timely coaching, feedback, and reviews
  • Accurately assess strengths and development needs of store team and complete succession planning
  • Provide weekly feedback to department buyers regarding merchandise mix, stock levels, recommended markdowns and consolidations
  • Ensure loss prevention awareness and shrink control
  • Manage all store levels in Ontario/Buffalo.

STORE MANAGER

MISS SIXY/ENERGIE
03.2007 - 06.2010
  • Attain store sales and profitability goals for the store through effective use of planning expense management and inventory control
  • Achieve the store's payroll budget goals through effective staffing and sales productivity
  • Recruit, train, supervise, service minded sales associates and schedule all store associates
  • Train, motivate and develop selling staff to reach fullest potential ensuring they are trained in all aspects of their job responsibilities including customer service, company history, product knowledge, and basic store operations
  • Create positive work environment that results in retention and turnover reduction
  • Organize regular store meetings to communicate store expectations and priorities to the entire store team
  • Supervise the enforcement of company cash handling, loss prevention, store funds, and deposit procedures.

STORE MANAGER/VISUAL MERCHANDISER

MEXX RETAIL WOODBRIDGE
05.2001 - 03.2007
  • Accountable for strategically enhancing customer service and store profitability through the effective management of all operational functions including receiving, back room inventory management, merchandising and store maintenance
  • Actively develop and maintain team approach in the day to day management of the store
  • Loss prevention awareness and control
  • Responsible for the effective coordination of the store activities in a manner which maximizes sales, earnings, customer satisfaction and the development of personnel
  • Recruiting and training
  • Addressed employee issues, performed corrective actions, and terminated employment when necessary
  • Oversaw day-to-day store operations to foster efficient and profitable operations
  • Developed and executed marketing plans to promote store products and services.

BANQUET MANAGER

SHERATON GATEWAY HOTEL, HOLIDAY INN EXPRESS & THE HYATT TORONTO
01.2002 - 04.2006
  • Briefed banquet staff before each event, disseminating tasks and explaining timelines
  • Produced employee schedules to keep events appropriately staffed
  • Assisted in setup service and breakdown of banquet functions.
  • Interpreted instructions to schedule and set up events to client specifications.
  • Coordinated with vendors to provide seamless event experiences, from setup to teardown.
  • Maintained a safe working environment by enforcing health and safety standards among staff members.

Education

BACHELOR DEGREE IN HUMAN RESOURCE MANAGEMENT -

York University
01.2025

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING -

Ryerson University
Toronto, ON
06.2008

Skills

  • Staff Monitoring
  • Client Relationships
  • Inventory Accuracy
  • Revenue Growth
  • Brand Development

Timeline

Store Manager

Oscar Wylee
07.2023 - Current

STORE MARKET MANAGER

LENSCRAFTERS
09.2018 - 06.2023

STORE MANAGER

LUCKY BRAND JEANS
03.2018 - 09.2018

MANAGER OF OPERATIONS, BRAMPTON

SEARS BRAMALEA
08.2017 - 03.2018

DISTRICT TRAINER & STORE MANGER

Bebe
03.2011 - 05.2017

STORE MANAGER

MISS SIXY/ENERGIE
03.2007 - 06.2010

BANQUET MANAGER

SHERATON GATEWAY HOTEL, HOLIDAY INN EXPRESS & THE HYATT TORONTO
01.2002 - 04.2006

STORE MANAGER/VISUAL MERCHANDISER

MEXX RETAIL WOODBRIDGE
05.2001 - 03.2007

BACHELOR DEGREE IN HUMAN RESOURCE MANAGEMENT -

York University

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING -

Ryerson University

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