Shirley Chen
Oakville,ON
Summary
Shirley Chen has more than 20 years of online marketing experience. After finishing the role of travel guide in Kangwei, Shirley joined Alibaba to be the marketing supervisor of China Suppliers Department. In 2008, Shirley joined Baidu Shanghai to be the account manager in sales department because of marriage. Shirley Chen is an organized, detail-oriented, and conscientious self-starter, able to strategize and prioritize effectively to accomplish multiple tasks and stay calm under pressure.
Overview
21
21
years of professional experience
Work History
Account Director
Moseiko Canada Inc.
12.2021 - Current
- Oversaw team of 2 professionals handling North American accounts.
- Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
- Met with clients to discuss advertising options and future growth goals.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
Account Director
Shanghai ChuangCai Advertising Company Limited
09.2011 - 11.2021
- Act as the main strategic point of contact and trusted advisor for key senior-level clients and proactively manage client expectations, satisfaction, and ensure retention.
- Develop and own the overarching digital marketing strategy aligned specifically with the client's business objectives
- Develop, negotiate, and manage client budgets, scopes of work (SOWs), contracts, and pricing.
- Forecast revenue accurately and manage resource allocation efficiently.
Performance Improvement Manager
Baidu
04.2008 - 09.2011
- Responsible for Baidu East China key clients performance improvement. Focus on Pingan, Ctrip, Shanghai GM, and other important clients performance improvement.
- Support Sales to pitch new clients and prepare related proposal.
- Industry Research of online travel, financial service, etc.
Marketing Supervisor
Baidu Shanghai
09.2005 - 03.2008
- Marketing budget allocation according to sales request.
- Optimize the search engine performance and adjust performance strategy.
- Optimize landing page in order to improve conversion rate.
- Team coordination and make sales results achievement.
Account Manager
Baidu Shanghai
02.2005 - 09.2005
- Input leads to CRM system and allocate the leads to various sales department.
- Leads analysis and share leadings and suggestions to related department.
- Developed, maintained and utilized diverse client base.
Travel Guide
Kangwei
07.2004 - 02.2005
- Arrange travel route through contact overseas partners.
- Lead the guest after route confirmed and make the settlement after finishing.
Education
College Diploma - Social Service Worker
Sheridan College Institute of Technology And Advanced Learning
Oakville, None04.2026
College Diploma - English
Tourism College of Zhejiang
Zhejiang, China07.2004
Skills
- Advertising expertise
- Account relationship management
- Marketing
- Customer relationship management
Personal Information
Date of Birth: 02/16/82
Languages
English
Professional Working
Chinese (Mandarin)
Full Professional
Timeline
Account Director
Moseiko Canada Inc.
12.2021 - Current
Account Director
Shanghai ChuangCai Advertising Company Limited
09.2011 - 11.2021
Performance Improvement Manager
Baidu
04.2008 - 09.2011
Marketing Supervisor
Baidu Shanghai
09.2005 - 03.2008
Account Manager
Baidu Shanghai
02.2005 - 09.2005
Travel Guide
Kangwei
07.2004 - 02.2005
College Diploma - Social Service Worker
Sheridan College Institute of Technology And Advanced Learning
College Diploma - English
Tourism College of Zhejiang
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