Shira Zyskrot
Vaughan,ON
Summary
Dynamic Strategic Vice President of Sales and Marketing with a strong record of driving revenue growth and cultivating high-performing teams. Expertise in developing impactful marketing strategies, forging strategic partnerships, and uncovering new market opportunities. Proficient in data analysis to inform decision-making, resulting in enhanced brand visibility and improved sales performance. Recognized for exceptional communication, negotiation, and problem-solving skills that consistently achieve ambitious sales targets and business growth.
Overview
10
10
years of professional experience
Work History
VP of Sales and Marketing
Echoing Green Inc.
Toronto, Ontario
01.2020 - Current
- Created marketing plans that included budgeting, branding, positioning, advertising campaigns, public relations initiatives, and promotional activities.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Oversaw the planning and execution of trade shows, conferences, conventions, workshops, and other events related to sales and marketing initiatives.
- Identified areas of improvement within the organization's processes.
- Developed content for websites, brochures, presentations, emails, aimed at increasing brand awareness.
- Established ambitious goals for employees to promote achievement and exceed business targets.
- Implemented new technologies such as CRM systems into the company's operations.
- Supported sales team members to drive growth and development, and coached team members on best practices in sales techniques.
- Maintained up-to-date knowledge of industry trends and best practices.
Wholesale Sales Manager
Lazy Lawn
Mississauga, Ontario
07.2018 - 08.2019
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Conducted market research and reported on competitors.
- Used change methodologies to increase sales and led projects for increased productivity.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Developed and implemented strategies to increase sales volume and profitability.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Pharmaceutical Sales Manager
Maabarot Products Ltd
Tel Aviv
05.2015 - 02.2018
- Built sales forecasts and schedules to reflect desired productivity targets, and established ambitious goals for employees to promote achievement and achieve business targets.
- Oversaw sales managers and staff.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Supported sales team members to drive growth and development by implementing strategic sales plans to expand the customer base and revenue.
- Performed sales consultations and educated clients on products and services.
- Managed daily operations of sales department, including supervision of staff members.
- Collaborated with marketing team to create promotional materials for target customers.
Education
BBA - Business
Netanya Academic College
Isreal06-2004
Skills
- Business development and planning
- Sales pipeline management
- Marketing analytics
- Strategic marketing plans
- Branding
- Product launches
- Upselling strategies
- Sales coaching and mentoring,
- CRM software
- Sales presentations
- Sales training
- Revenue growth
- Deadline driven
- Partnership development
- Trade show management
- Event planning
- Microsoft office suite
- Public relations expert
References
References available upon request.
Timeline
VP of Sales and Marketing
Echoing Green Inc.
01.2020 - Current
Wholesale Sales Manager
Lazy Lawn
07.2018 - 08.2019
Pharmaceutical Sales Manager
Maabarot Products Ltd
05.2015 - 02.2018
BBA - Business
Netanya Academic College
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