Summary
Overview
Work History
Education
Skills
Timeline
SHINGAI R. MAKANDE

SHINGAI R. MAKANDE

Marketing Professional
Calgary,AB

Summary

Compassionate and versatile marketing professional with expertise in coordinating marketing activities, managing projects to enhance brand visibility, and demonstrating proficiency in digital marketing and content creation. Balancing efficiency with empathy, meticulous attention to detail, and ability to handle multiple priorities. My experience in customer service helps me in delivering exceptional experiences, resolving issues effectively, and building lasting client relationships. Adaptable, team-oriented, results-driven individual with a track record of meeting organizational goals.

Overview

7
7
years of professional experience

Work History

Customer Service Account Specialist

Daiohs: Planet
07.2023 - Current
  • Develop and implement customer engagement strategies to enhance loyalty and retention, ensuring a positive customer experience across all touchpoints.
  • Manage and train subordinates on work procedures, ensuring adherence to company standards and timely completion of tasks to maintain operational efficiency and high service quality.
  • Reduced average call handle time without sacrificing quality of service by employing effective problem-solving techniques.
  • Conducted regular account reviews, identifying potential problems and proactively addressing them to prevent escalation.
  • Improved customer satisfaction by efficiently addressing and resolving account issues.
  • Provided expert guidance on product usage, troubleshooting steps, billing inquiries, and other related topics for a seamless customer experience.
  • Increased upselling success by identifying customer needs and recommending appropriate products or services.
  • Enhanced client retention by providing personalized support and tailored solutions.
  • Collaborate with marketing and sales teams to develop promotional materials, campaigns, and strategies that align with customer feedback and market trends.
  • Conduct market research to gather insights on customer needs and preferences, and analyze data to inform marketing strategies and improve service offerings.
  • Act as a brand ambassador by maintaining a deep understanding of the company's products and services, and effectively communicating their value to customers.
  • Lead community outreach initiatives to build strong relationships with local organizations and customers, providing support and resources to enhance community well-being and brand reputation.
  • Initiated process improvements that led to increased efficiency in handling customer inquiries and concerns.
  • Earned recognition as a top performer within the team, consistently meeting or exceeding individual and team targets.
  • Developed expertise in company products and services, allowing for confident and knowledgeable handling of client inquiries and concerns.

Account Manager

McCann World Group: Dicomm McCann
10.2021 - 12.2022

Company Overview: Marketing Agency

  • Managed a portfolio of high-value clients, acting as their primary point of contact and building long-lasting relationships.
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Delivered strategic insights based on market research and client feedback, resulting in increased client retention and satisfaction.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Streamlined communication between clients and internal teams, improving overall project management efficiency.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
  • Established clear communication channels between clients and internal teams, ensuring seamless project execution.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Actively participated in networking events within the industry, expanding professional connections and generating leads.

Marketing Coordinator

Metbank
09.2018 - 09.2021
  • Assisted in the planning and execution of marketing campaigns, ensuring deadlines were met and resources were effectively allocated.
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Improved website traffic with the implementation of SEO best practices and keyword research.
  • Enhanced online presence, updating website content and SEO practices to improve search engine rankings.
  • Coordinated events, promotional activities, and social media initiatives, contributing to a 15% increase in engagement.
  • Managed cross-functional communication, liaising with sales, creative, and external vendors to ensure seamless project delivery.
  • Prepared reports and presentations to track marketing performance and provide actionable insights for future initiatives.

Education

Bachelor's degree -

Marketing & Management, Australia

Marketing in Canada Certification -

Canadian Marketing Association, Canada

Master's -

Business Administration

Adobe Illustrator Certification -

Sait University, Canada

Digital Marketing & Ecommerce Certification -

Google, Canada

Adobe Photoshop Certification

Udemy, Online

Skills

Market trend analysis

Timeline

Customer Service Account Specialist - Daiohs: Planet
07.2023 - Current
Account Manager - McCann World Group: Dicomm McCann
10.2021 - 12.2022
Marketing Coordinator - Metbank
09.2018 - 09.2021
Marketing & Management - Bachelor's degree,
Canadian Marketing Association - Marketing in Canada Certification,
Business Administration - Master's,
Sait University - Adobe Illustrator Certification,
Google - Digital Marketing & Ecommerce Certification,
Udemy - , Adobe Photoshop Certification
SHINGAI R. MAKANDEMarketing Professional