Shineth Baroso
Kenora,ON
Summary
Savvy Digital Marketing Specialist with can-do attitudes helps on number of initiatives for e-commerce brands. Drives awareness through social media, influencer engagement and brand partnerships. Monitors emerging trends in social media and pop culture to appropriately apply knowledge for content creation
Overview
3
3
years of professional experience
Work History
Parts and Customer Service Advisor
WSL Sport & Leisure
Kenora, Canada
11.2024 - Current
- Counted cash, made change, and stored coupons to keep organized and balanced cash register drawer.
- Organized promotional displays throughout the store.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Answered incoming calls and emails, providing frontline customer support or assistance with product and service transactions.
- Provided customer service by responding to inquiries and resolving problems in a timely manner.
- Supported digital ad campaigns by managing budgets and tracking results.
- Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.
- Monitored competitor activities on social media channels.
- Developed content for social media campaigns targeting various audiences.
- Assisted in the creation of marketing materials such as emails, newsletters, and website copy.
Digital Marketing Specialist
Revamp
Dubai, UAE
07.2022 - 06.2024
- Built relationships with bloggers and traditional media to increase positive brand awareness in community.
- Monitored competitor activities and developed strategies to differentiate products or services.
- Developed partnerships with influencers and other third-party content creators to expand brand reach.
- Created content for websites, blogs, social media platforms, and online advertising.
Growth Marketing
Zywa (YC W22)
Dubai, UAE
08.2022 - 03.2023
- Coordinated with the content team to align social media messages with broader marketing campaigns.
- Collaborated with influencers and brand partners to expand reach and engagement.
- Engaged positively with the online community to glean insights and learning opportunities.
- Tracked competitor social media activities and adjusted strategies to maintain competitive edge.
- Managed crisis communication on social media to protect brand reputation.
- Created content calendars to ensure regular posts across all channels.
- Organized giveaways and contests to increase followership and engagement levels.
- Generated ideas and innovated social media marketing strategies for different brands and platforms.
Social Media Intern
Lusturalia
Dubai, UAE
05.2022 - 08.2022
- Followed trends in industry and target genre to capitalize on emerging trends.
- Created engaging, original content including posts, videos, and graphics tailored to specific platform requirements.
- Engaged with online communities by responding to comments and messages to foster a positive brand image.
- Managed inventory records accurately.
- Researched upcoming trends in the fashion industry.
Social Media Intern
Hempy People
Dubai, UAE
05.2022 - 06.2022
- Researched emerging trends in the industry and identified new opportunities for promoting our products and services.
- Managed customer service inquiries through social media platforms in a timely manner.
- Monitored competitor activities on social media channels.
- Monitored Facebook, Instagram, and other social media platforms to build customer connections.
- Edited photographs for use in digital media platforms including web banners and social media posts.
Social Media Executive
Pop and Product Digital LLC FZ
Dubai, UAE
02.2022 - 07.2022
- Worked closely with marketing team to align social media activities with overall business objectives.
- Stayed abreast of changes in social media policies, tools, and algorithms to adapt strategies accordingly.
- Prepared monthly calendar to manage online content across multiple platforms to ensure consistent content delivery and campaign alignment.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Developed creative concepts for campaigns that were both entertaining and informative.
- Provided support on photo shoots related to the project's needs.
Education
Bachelor of Science - Biology, Major in Medical Biology
De la Salle University
Junior and Senior Highschool -
United International Private School
Dubai, UAESkills
- Social Media Strategy Development
- Effective Organizational Skills
- Trend-Driven Strategy Development
- Performance Optimization
- Collaboration
- Customer Engagement Strategies
- Social Media Management
- Market Research
- Visual Content Editing
References
References available upon request.
Timeline
Parts and Customer Service Advisor
WSL Sport & Leisure
11.2024 - Current
Growth Marketing
Zywa (YC W22)
08.2022 - 03.2023
Digital Marketing Specialist
Revamp
07.2022 - 06.2024
Social Media Intern
Lusturalia
05.2022 - 08.2022
Social Media Intern
Hempy People
05.2022 - 06.2022
Social Media Executive
Pop and Product Digital LLC FZ
02.2022 - 07.2022
Bachelor of Science - Biology, Major in Medical Biology
De la Salle University
Junior and Senior Highschool -
United International Private School