Shimeng Guo
Richmond,British Columbia
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
3
3
years of professional experience
Work History
Marketing Manager
Snow Tech
04.2023 - 09.2023
- Optimized website content for improved search engine rankings and increased web traffic.
- Created and managed social media campaigns to increase brand engagement.
Marketing Manager
DigitalUnion
08.2022 - 01.2023
- Redefined product use cases to fit the industry of the new target customers, attracting discussions with five companies, two of which signed contracts to purchase the product
- Collaborated with cross-functional teams to ensure marketing materials were on-brand and aligned with business goals
Marketing Coordinator
Tensor Technology
12.2020 - 08.2022
- Planned and executed successful online product release events that generated over 10,000 views, increased self-media followers by 200+, and generated 50+ effective leads
- Grew social media followers by over 1000 and improved website visit rates by 50% through targeted marketing campaigns and content optimization
- Leveraged ecological resources, such as industry conferences,to network with potential customers, and collected 70+ effective sales leads throughout the year
- Coordinated with CNCF and CAICT to host online events, and enhance brand awareness
- Designed and implemented multi-channel marketing campaigns with slides, graphics, brochures, web pages, and articles to reach users
Education
Master of Arts - Economics
Columbia University
New York01.2020
Bachelor of Science - Management Science
UC San Diego
San Diego12.2017
Skills
- Brand-building strategies
- Pricing Strategies
- Relationship Building
- Business Objective Analysis
Languages
English
Professional Working
Chinese (Mandarin)
Native or Bilingual
Timeline
Marketing Manager
Snow Tech
04.2023 - 09.2023
Marketing Manager
DigitalUnion
08.2022 - 01.2023
Marketing Coordinator
Tensor Technology
12.2020 - 08.2022
Master of Arts - Economics
Columbia University
Bachelor of Science - Management Science
UC San Diego
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