SHILPEE KUMARI
Calgary,AB
Summary
Highly motivated professional with 4 years experiences in Email Marketing experience with a focus on Creating creative email campaigns, conducting marketing research and evaluating the performance of the campaigns and using quantifiable metrics to create effective campaigns that increase ROI. Effective communicator and great team player offering excellent multitasking and time management abilities. Currently looking for relevant digital marketing jobs in Calgary, Alberta to work with an employer to use my acumen and i recently acquired Google’s digital marketing certificate learning to help business growth and expand my knowledge.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Email Marketing Executive
Tangences Solutions Ltd
NOIDA
12.2017 - 10.2019
- Created, tested and optimized HTML emails for promotional campaigns.
- Monitored email performance metrics such as open rates, click-throughs, unsubscribes and bounces.
- Managed multiple email lists using CRM software.
- Performed A and B testing to optimize email content and design.
- Analyzed customer data to create targeted segmentation strategies.
- Generated weekly, monthly and quarterly reports of email campaign performance.
- Optimized databases by cleaning up inactive contacts from mailing lists.
Email Marketing Specialist
Mify Solution Ltd
NOIDA,INDIA
03.2015 - 10.2017
- Worked closely with design teams to develop creative concepts for emails that meet branding objectives.
- Generated reports on campaign performance for management review.
- Developed and used specific methodologies for collecting and analyzing marketing data.
- Created and optimized email content for increased click-through rates.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
Education
BACHELOR IN TECHNOLOGY - Electronic And Communication Engeering
RANCHI UNIVERSITY
INDIA09-2012
Skills
- Cross-Channel Marketing
- Campaign Management
- Marketing automation
- Copywriting and editing
- MailChimp
- Google Analytics
- Market Research Analysis
- Adobe Creative Suite
- CANVA
Certification
- HubSpot certified: Email Marketing Executive
- Google Digital Marketing & E-commerce Professional Certificate
Languages
English
Professional
Hindi
Professional
Timeline
Email Marketing Executive
Tangences Solutions Ltd
12.2017 - 10.2019
Email Marketing Specialist
Mify Solution Ltd
03.2015 - 10.2017
BACHELOR IN TECHNOLOGY - Electronic And Communication Engeering
RANCHI UNIVERSITY
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