SHILPA SWAMY

Oversee the PMM function for Unity’s Multiplayer and Community Solutions, a portfolio of around 10 products, with a revenue of ~$107M in 2023

• Orchestrated the launch of Unity Safe Voice, an AI-based anti-toxicity solution for multiplayer games. Responsible for end-to-end messaging, GTM strategy, launch execution, and sales enablement
• Led a cross-functional initiative - Unity Multiplayer Solutions, bridging Unity Engine and Gaming Services with unified messaging and launch plans to improve awareness and brand perception
• Content development for keynotes and presentations at key events like Game Developers Conference (GDC) and Unity’s flagship event Unite
• Ensure stakeholder alignment and visibility across the business, including marketing, sales and product teams
• Led and managed a team of 5 PMMs to ensure smooth execution of deliverables, maintaining team motivation in a difficult environment, and aligning with organizational goals

Led the launch of Alida’s products that pivoted them from market research to CXM. Promoted to lead and drive Alida’s PMM efforts including carving out industry-specific narratives for Alida’s product portfolio and managing the PMM team.

• Crafted Alida’s new messaging and positioning to build a differentiated market position
• Responsible for Alida’s quarterly product launches
• Analyzed the CX market and identified suitable industries to sell and developed industry-specific narratives
• Drove Alida’s analyst submissions to Gartner & Forrester
• Led a team of three, driving Alida’s PMM efforts

• Key contributor in the company’s rebrand, transitioning from market research to customer experience
• Launched two flagship products – Alida CXM and Alida Analytics
• Responsible for gathering competitive intelligence, including producing battlecards and related enablement materials
• Conducted market analysis and messaging for taking Alida’s product offerings to the SME market
• Crafted Alida’s partner messaging and collateral

First PMM hire at B-Yond, a B2B AI-startup in the telco space. Built foundational product messaging and GTM strategy and built marketing collateral from the ground up.

• Transformed product messaging from feature-focused to solution-and pain-points-focused
• Named products to create a unified brand identity
• Developed sales decks for each product
• Content & Collateral creation including blogs, whitepapers, and one-pagers
• Event-related content creation and website copywriting

Product Marketer responsible for Aptum’s connectivity portfolio including MPLS, SD-WAN and cloud connectivity services.

• Developed a global go-to-market strategy for Aptum's connectivity services
• Created and delivered Sales Enablement content

Started in Aryaka as the 11th hire in a QA Engineer role. Over an 8-year tenure, successfully transitioned from QA to Product Management and ultimately into Product Marketing demonstrating a unique capacity for broadening my skillsets and the ability to evolve and adapt in a fast-paced company.

• Developed product messaging and content strategy including all corporate and customer-facing technical material
• Crafted messaging and content strategy for key technology partnerships (8X8, Zscaler & Palo Alto Networks)
• Designed and launched Aryaka Partner Portal, which helped increase partner engagement
• Authored two valuable marketing assets – “State of the WAN” report and “State of SD-WAN Connectivity “report, which helped generate significant qualified opportunities
• Managed key analyst relationships with ongoing product/feature presentations and distribution of thought leadership material
• Owned competitive analysis, including product comparisons, sales objection handling, sales playbooks, etc

• Managed the rollout of V2.0 of Aryaka’s customer-facing portal MyAryakaTM from requirement phase to product launch
• Restructured pricing for including SKU restructuring and invoicing. New pricing led to greater transparency for customers while being flexible for the sales team to offer discounts or markups and shortened the overall sales cycle
• Designed the first version of the Customer self-service portal to enable greater control for customers while reducing the need for ‘Aryaka support’

Spent about 6 years in Quality Assurance including test strategy, automation strategy, test case planning and test execution of various network management systems