Summary
Overview
Work History
Education
Skills
Websites
Travelling, DJing & Social Service
Timeline
Generic

Shikhar Sethi

Vancouver,BC

Summary

Highly dynamic and driven professional with a decade-long track record in e-commerce, buying, business development, and relationship management. Specializes in enhancing sales scalability, optimizing conversion rates, and staying ahead of industry trends. Demonstrates a proven knack for identifying lucrative business opportunities, acquiring clients, and nurturing robust stakeholder relationships. Expertise includes leveraging data analysis for strategic decision-making, optimizing website performance, and fostering innovation through effective leadership.

Overview

11
11
years of professional experience
3
3
Languages

Work History

MERCHANDISE MANAGER

London Drugs
03.2023 - Current
  • Developing and collaboratively executing promotional strategies aligning with sales objectives to maximize business, Utilizing effective selling techniques and strategic merchandising to drive revenue and identify additional sales
  • Coordinated in-store events, product launches, and promotions to drive sales and enhance customer engagement. Collaborated with the creative team to develop visually captivating and on-brand digital marketing content
  • Monitored, forecasted, and reported on business performance, KPIs, and financial metrics. Provided valuable feedback, actionable recommendations, and integration insights to the technical team for continuous improvement

SENIOR MANAGER

Flipkart, Walmart Group
05.2022 - 11.2022


  • Managed a $1.2 billion, category, optimizing B2C and B2B business models through data-driven buying, customer retention strategies, SEO, inventory planning, and trend-driven merchandising using Google Analytics.
  • Achieved 28% sales growth by analyzing market trends and collaborating with internal teams and external brands to enhance relationships and optimize business growth, market share, and conversion rates.
  • Achieved a 32% reduction in warehouse inventory while maintaining or increasing sales, thereby maximizing working capital, EBITA, and inventory management.

MANAGER

Reliance Brands
04.2021 - 04.2022
  • Managed a robust portfolio of women's and kids' apparel, procuring 140,000 pieces monthly to meet customer demand
  • Curated product selections and conducted thorough AOP and OTB buying processes.
  • Optimized sales and marketing spending, resulting in a 73% increase in customer base, sales, and market share in a fast-paced industry.
  • Conducted comprehensive market and data analysis, identifying key players, evaluating the competitive landscape, and uncovering lucrative growth opportunities aligned with the enterprise vision

ASSITANT MANAGER

Aditya Birla Fashion and Retail
07.2019 - 03.2021
  • Accountably drove a 600 million annual turnover brand through strategic vendor partnerships, sales initiatives, and marketing strategies, resulting in increased brand visibility and enhanced traffic to drive top-line growth
  • Optimized written stock allocation across all e-commerce channels based on stock levels, sales trends, customer experience approach, project management and ROI, resulting in a remarkable 24% sales increase
  • Analyzed data and trends to identify opportunities for sellers, implementing tailored solutions and recommendations using a strategic and consultative approach
  • Led business strategy & content development and collaborated effectively cross-functionally to design long-term account plans for driving customer success.

ASSISTANT MANAGER

Mas Brands India
10.2017 - 07.2019
  • Drove online sales, achieving a budgeted top-line and bottom-line of 480 million on Amazon, Flipkart, etc
  • Analyzed brand analysis, web growth, addressed gaps and improved sales, resulting in a remarkable 176% growth in online sales in H1 2019
  • Efficiently optimized warehouse space by innovative approach in liquidating slow-moving and discontinued products, leading to a significant expansion in the catalogue size from 850 SKUs to 1250 SKUs and 14% growth.

ACCOUNT MANAGER

Paytm.com
09.2016 - 06.2017
  • Set, collaborate and monitored overall targets for GMV, NM, returns, and monetization for the men's apparel portfolio for new entrepreneurs’ brands
  • Coordinated with high-volume merchants on the scalability, reliability and flexibility they need to drive category growth, ensuring customer satisfaction, and expediting the delivery of orders
  • Developed relationships with key accounts, resulting in higher commissions, advertising, and revenue, enabling the launch of exclusive collections in a few brands and acquiring customers with low marketing spending.

ACCOUNT MANAGER

Jabong.com
04.2013 - 08.2016
  • Successfully orchestrated a high-performing product category, generating $520 million in revenue and surpassing KPIs for revenue, profit, and market share, resulting in significant growth and success
  • Proactively managed brand performance, enhancing growth by bridging gaps, maintaining regular communication, and optimizing product assortment for increased focus and sales
  • Drove brand growth through visual performance monitoring, gap-bridging strategies, consistent communication, focused collaboration, and optimized product assortment.

Education

Bachelor of Science - Fashion Merchandising & Retail Mnagement

IGNOU
Delhi, India
04.2001 -

DIPLOMA IN RETAIL MANAGEMENT -

FDDI Business School
Noida, India
04.2001 -

Skills

Data analytics software– Power BI, AWS, Google Suite, Oracle Business Intelligence

Websites

Travelling, DJing & Social Service

I have traveled extensively, exploring diverse destinations that offer unique experiences. Each place I visit reveals something new and enriching. Additionally, I am passionate about music and enjoy DJing as a hobby.

Timeline

MERCHANDISE MANAGER

London Drugs
03.2023 - Current

SENIOR MANAGER

Flipkart, Walmart Group
05.2022 - 11.2022

MANAGER

Reliance Brands
04.2021 - 04.2022

ASSITANT MANAGER

Aditya Birla Fashion and Retail
07.2019 - 03.2021

ASSISTANT MANAGER

Mas Brands India
10.2017 - 07.2019

ACCOUNT MANAGER

Paytm.com
09.2016 - 06.2017

ACCOUNT MANAGER

Jabong.com
04.2013 - 08.2016

Bachelor of Science - Fashion Merchandising & Retail Mnagement

IGNOU
04.2001 -

DIPLOMA IN RETAIL MANAGEMENT -

FDDI Business School
04.2001 -

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