SHERY VARMA
Edmonton,AB
Summary
Accomplished and results-oriented Sales Management professional with over 20+ years of progressively advancing roles, showcasing a proven career trajectory in successfully driving industry leaders through start-up ventures and periods of substantial growth. Specialized expertise spans Retail, Wholesale, Multiple Store Launch/Operations, Distribution Centre, B2B & B2C sales, complemented by robust business acumen. Demonstrates strong leadership attributes, coupled with exceptional communication, administrative, organizational, time management, and team coordination skills. Proactive in strategic problem-solving and management, consistently exceeding challenging profit goals, acquiring new customers, and expanding operational reach.
Overview
23
23
years of professional experience
Work History
Senior District Manager
Showcase
Edmonton, Alberta
05.2021 - Current
- Managed 15 locations in Central Canada (AB, SK, MB & N. ON)
- Developed and implemented district-wide strategies to increase sales and profitability.
- Provided leadership, mentoring, coaching, and training for store managers and their teams.
- Analyzed financial data and performance metrics to identify opportunities for improvement.
- Conducted operational audits in stores to ensure compliance with company policies and procedures.
- Monitored customer service levels in each store and developed initiatives to improve satisfaction ratings.
- Managed budgets for each store within the district while ensuring cost controls were in place.
- Planned events such as grand openings or promotional activities that increased brand recognition.
- Ensured inventory accuracy through regular cycle counts and physical inventories.
- Identified and developed top talent within management structure to promote performance-oriented culture.
General Manager (Retail Ops, Projects, Sales, & DC)
Modern Green Canada / Camel Senior Shop LTD.
Richmond, BC
01.2018 - 04.2021
- Assessed, optimized, and elevated operations to target current and expected demands
- Elevated resource allocation, accurately controlling expenses
- Increased employee efficiency 100% by Empowering the team
- Set and administered annual operating budget, consistently maintaining controls and preventing overage's
- Drove sales to over $800k by successfully cultivating local Senior Living facilities and Rehab relationships and targeting key audience
- Engaged professionally with OT' & PT's and customers to build rapport and nurture relationships
- Facilitated HR operations, which included strategic workforce planning, performance management, staffing and administration of benefits
- Secured contract with more than 75 vendor to supply all Home Health Care materials and services at competitive prices
- Introduced complete onboarding and training programs, surpassing established team sale targets and employee retention goals
- Fostered strong relationships with Home Health Care customers and suppliers by coordinating and maintaining communication
- Participated in networking events to establish and cement community ties, B2B relationships and industry connections.
Regional Sales Manager -(West Coast)
Mind Games Inc.
Vancouver, BC
04.2011 - 01.2018
- Joined this company at the point of inception in British Columbia, launching its business growth and development to achieve its current market position as a leading retailer in specialty retailing
- Successfully launched 11 different retail locations in 6 years
- Developed and Mentored a team of 65 strong team members Expanded traffic by upwards of 15% despite steadily declining trends in the retail market
- This was complemented by faster service times, cleaner store locations, and superior store talent
- Achieving stock control targets in line with company guidelines to prevent financial loss
- Leading and directing the development of store level sales goals and action plans for store teams directly tied into measurable results and timely and consistent execution
- Managing payroll budgets in line with an area sales performance.
Area Manager
Landmark Group
12.2007 - 01.2011
- Streamlining efforts towards delivering sales and profitability through effective Pricing, Planning Replenishment of the territories inventory
- Creating strategic business and sales plans that will drive top line sales and bottom line profitability
- Recruiting and developing Department heads, Store Managers & Sales staffs to optimize the performance of their respective areas and ensuring that a reliable succession plan is in place
- Analyzing each individual stores Seasonal performance in relation to Sales/Space/Sales mix and Density.
Department Manager
Pantaloon Retail Corp
09.2006 - 12.2007
- Took part in restructuring operations towards meeting and exceeding sales targets through managing costs Maintained consistent delivery of Visual merchandising standards & general presentation Ensured that customer service meets and exceeds expectations.
Store Manager
ITC's Wills Lifestyle
10.2000 - 09.2006
- Responsible for day-to-day management of a department or store in accordance with overall company policy
- Handled staffing requirements, inventory, planning, accounts, sales & marketing.
Education
BBA - Commerce
01.2000
Diploma - Software Engineering
01.1998
Skills
- Operations management
- Strategic planning & decision-making skills
- Expert in Retail, Wholesale, Sales & Distribution
- Strategic Thinker-Self-Motivator
- Recruitment and training
- Consultative and relationship-selling
- Market and competitive analysis
- Leadership Development
- Sales expertise
- Training and mentoring
- Negotiations expertise
- B2B & B2C
Timeline
Senior District Manager
Showcase
05.2021 - Current
General Manager (Retail Ops, Projects, Sales, & DC)
Modern Green Canada / Camel Senior Shop LTD.
01.2018 - 04.2021
Regional Sales Manager -(West Coast)
Mind Games Inc.
04.2011 - 01.2018
Area Manager
Landmark Group
12.2007 - 01.2011
Department Manager
Pantaloon Retail Corp
09.2006 - 12.2007
Store Manager
ITC's Wills Lifestyle
10.2000 - 09.2006
BBA - Commerce
Diploma - Software Engineering
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