SHERRI ANDERSON
Teulon,Canada
Summary
Experienced product management professional with a proven track record of successfully leading and overseeing new product launches, as well as managing the entire product life cycle. Skilled in aligning product strategies with business objectives to drive growth and establish market differentiation. Recognized for collaborative team leadership, prioritizing results through adaptable strategies and effective communication skills.
Overview
14
14
years of professional experience
2
2
Certifications
Work History
Director of Product Management
Laivly
01.2022 - 05.2024
- Oversaw product design and roadmap and coordinated aspects of development and rollout.
- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
- Met strict deadlines, coordinating moving parts in product team and orchestrating well-designed flow.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Translated information highly technical in nature to investors and senior staff and aligned product strategy with market.
- Supported staff development, promoting personal achievement and retention as best strategy for long-term organizational health.
- Established performance metrics for evaluating product success and driving continuous improvement efforts.
- Enhanced user experience by collaborating with UX/UI designers to develop intuitive interfaces and functionalities.
- Led cross-functional teams to successfully launch new products in competitive markets.
- Improved customer satisfaction ratings by 30% by optimizing product features based on user feedback.
- Ensured successful product rollouts through meticulous planning, execution, monitoring, documentation, and post-launch support.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Senior Product Manager
Laivly
01.2018 - 01.2022
- Managed the roadmap for three key SaaS products
- Responsible for the entire product life cycle
- Prioritized features ensuring alignment with company strategy
- Increased product adoption by identifying customer needs and developing innovative product features.
- Mentored junior Product Managers in effective project management techniques and industry best practices.
- Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Led cross-functional teams for successful product launches, resulting in increased market share.
- Streamlined internal processes by implementing best practices in product management, increasing team efficiency and productivity.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
- Supported staff development, promoting personal achievement and retention as best strategy for long-term organizational health.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved user experience by collaborating closely with design and development teams on UI/UX enhancements. Increasing customer satisfaction by 32%
Product Manager, Knowledgebase
Bold Commerce
01.2017 - 01.2018
- Creation and implementation of the style guide
- Communicated strategic plans to executive teams
- Leveraged analytics, customer feedback, peer recommendations, competitive research, and industry standards
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in 45% higher close rates.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Achieved significant improvements in customer retention by developing and implementing comprehensive feedback loop for continuous product enhancement.
Product Manager, Online Solutions & Support
MTS Inc.
01.2010 - 01.2017
- Governed project budgets and sensitive initiatives
- Owned and developed storyboards and project deliverables
- Spearheaded development of several key projects
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in 30% higher close rates.
- Analyzed metrics to measure product performance.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions by 18%.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Led cross-functional teams to deliver high-quality products on time and within budget constraints.
Education
Certification - Product Management
Cornell University
Ithaca, NY01.2022
Diploma - Computer Programming
CDI College
Winnipeg01.2012
Skills
- Product Lifecycle Management
- Data Analytics & Interpretation
- User-centric Mindset
- Prioritization
- Technical Requirement Gathering
- Product Strategy
- Product Backlog Management
- Data-driven decision-making
- Cross Functional Leadership
- Product Roadmapping
- Product Documentation
- Product Team Leadership
Languages
English
Native or Bilingual
Certification
- Product Management
- Product Management: Building a Product Roadmap
Timeline
Director of Product Management
Laivly
01.2022 - 05.2024
Senior Product Manager
Laivly
01.2018 - 01.2022
Product Manager, Knowledgebase
Bold Commerce
01.2017 - 01.2018
Product Manager, Online Solutions & Support
MTS Inc.
01.2010 - 01.2017
Certification - Product Management
Cornell University
Diploma - Computer Programming
CDI College
Similar Profiles
EVA MACIELEVA MACIEL
Customer Success Manager at LaivlyCustomer Success Manager at Laivly
Tristan Joseph ArjonaTristan Joseph Arjona
Implementation Consultant at Intouch: LaivlyImplementation Consultant at Intouch: Laivly
Synthia SrinivasanSynthia Srinivasan
Product Manager at Laivly IncProduct Manager at Laivly Inc