Sherri Parks
Mississauga,ON
Summary
Accomplished Account Supervisor with a proven track record at Kinetic WW/GroupM OOH, adept in cultivating strong client relationships and negotiating contracts. Recognized for task management proficiency and adaptability, I excel in guiding teams to exceed client expectations. Awarded Magazine Planner/Buyer of the year 2018, showcasing my hardworking nature and commitment to excellence.
Overview
20
20
years of professional experience
Work History
Account Supervisor
Kinetic WW/GroupM OOH
Toronto, Ontario
02.2020 - Current
- Delegated work to staff, setting priorities and goals.
- Monitored projects, disseminated information and answered concerns in order to cultivate and strengthen client relationships.
- Responded to customer inquiries and delivered appropriate information after carefully researching issues.
- Prepared presentations that showcased current projects, successes, and future plans.
- Negotiated contracts between clients and vendors while ensuring all terms are met satisfactorily.
Senior Media Buyer – OOH & Print
Carat Canada
Toronto, Canada
06.2014 - 02.2020
- Develop Print/OOH plans in line with specific client budgetary/marketing objectives
- Negotiate both long and short-term contracts
- Key contact on client business for internal groups including multiple Canadian offices (Vancouver, Montreal & St
- John’s)
- Guide, train and manage staff
- Problem solve and intervention when necessary, both internally and externally
- Oversee and report monthly/quarterly Global Productivity reports
- Magazine Planner/Buyer of the year 2018
Freelance
Ethnodialogue
Toronto, Canada
08.2012 - 03.2014
Account Planning Supervisor
Mediacom
Toronto, Canada
05.2011 - 07.2012
- Front-line interaction with Clients, Account Services, Creative, Buying Teams and Media Houses
- Oversee the buying process by instructing staff on individual brand and client nuances
- Monitor the efficiency of on-going media campaigns ensuring: costs, staff performance, and the quality of product purchased met and exceeded client expectation
- Conduct on-going training of staff (2 planners and an assistant)
- Adept with research tools: Vividata, Radio Synergy, COMB Navigator, Nielsen Ad Expenditure, LNA, Infosys, Word, Excel, Microsoft Office, DDS, Adtrak, Comscore
- Accounts: Mars/Wrigley, Shell Canada, Pennzoil, Quaker State
Senior Strategist
OMD
Toronto, Canada
10.2010 - 05.2011
- Responsible for the purchase of media – Outdoor/Print/Online
- Develop client tailored innovation for go-to-marketing strategies
- Analyze and evaluate media options to present to clients and senior staff
- Work within budget, timing and creative parameters
- Monitor the efficiency of on-going media campaigns: Budget Control Reports, Pre & Post buys, Media Portraits, Demographic and Regional analysis
- Accounts: Eli Lily, Mars
Media Supervisor – Planning & Buying
MPG
Toronto, Canada
09.2008 - 10.2010
- Planning and execution of media plans
- Maintain monthly client billings as well as preparing budget control reports
- Insist on and ensure detailed media briefings and purchase authorizations are received from client
- Interviewing, training and evaluation of media coordinators and media planners/buyers
- Liaison with clients
- Execution of national media buys along with Pre & Post buys
- Participation in departmental projects & client education seminars
- Accounts: Reckitt Benckiser, Schering-Plough/Merck
Media Buyer
M2 Universal
Toronto, Canada
03.2005 - 09.2008
- Responsible for executing, negotiating and documenting the execution of all clients’ media buys
- Prepare monthly budget control reports
- Insist on and ensure detailed media briefings and purchase authorizations are received from client
- Seek out/investigate promotional/value-added opportunities
- Negotiate long term commitments and establish appropriate volume/continuity discount levels
- Assist in preparation of written documentation to Media Planner and/or client
- Accounts: Johnson & Johnson, General Motors
Education
Nursing Diploma -
Centennial College
Scarborough01.2002
Bachelor of Arts Degree -
Lakehead University
Thunder Bay01.1997
Skills
- Proficient in Task Management
- Adaptable Learner
- Dependable
- Hardworking
- Effective Direction Following
- Customer relations
References
Available upon request
Timeline
Account Supervisor
Kinetic WW/GroupM OOH
02.2020 - Current
Senior Media Buyer – OOH & Print
Carat Canada
06.2014 - 02.2020
Freelance
Ethnodialogue
08.2012 - 03.2014
Account Planning Supervisor
Mediacom
05.2011 - 07.2012
Senior Strategist
OMD
10.2010 - 05.2011
Media Supervisor – Planning & Buying
MPG
09.2008 - 10.2010
Media Buyer
M2 Universal
03.2005 - 09.2008
Nursing Diploma -
Centennial College
Bachelor of Arts Degree -
Lakehead University
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