Shernelle Samuel
Val-Belair
Summary
Dynamic and results driven Retail Sales Manager with 10 years of experience in optimizing store operations, enhancing customer experience, and driving sales growth. Proven track record of leading and mentoring teams to achieve performance targets, while fostering a positive and engaging work environment. Seeking to leverage strong transferable skills in a new career path, the past four years have been spent supporting small businesses revitalize their operations during and post Covid-19. Demonstarted expertise has made a significant impact in the lives of countless entrepreneurs, enabling them to thrive in today's challenging business climate. Seeking to leverage strong background in management, business support and customer service, to contribute positively to the success of organization.
Overview
25
25
years of professional experience
Work History
Remote Administrative Business Support
Skillsladder
05.2020 - Current
- Engage all identified business plan recipients to collect information as identified in Skillsladder business plan Interview guide
- Perform research to collect and record industry data for respective clients
- Work with clients to clarify and validate final statements to accurately reflect business plan recipients interests
- Engage website recipients to collect required information per website content development template
- Coordinate scheduling of zoom meetings for business plan reviews, website development, website reviews between clients and Skillsladder President
- Coordinate transfer of website development information to Skillsladder web design specialists
- Offer proofing support to clients for all created documentation
- Liaised between clients and vendors and maintained effective lines of communication
- Continually sought methods for improving daily operations
Mac Cosmetics Sales Manager
Estee Lauder Companies
12.2010 - 01.2020
- Oversee store operations for high volume stores and flagship location within GTA, with annual sales of1.5 to2.5 million per store
- Increased stores profitability in key measurable areas
- Revenues consistently above regional and national averages
- Strong team engagement-sales directly impacted by excellence in execution of corporate directives while leveraging talent, strict inventory management, emotionally intelligent coaching and development
- Recruit, hire, welcome and inspire top artists and management professionals while constantly maintaining active talent pool
- Manager mentor for new Sales Managers within region
- Maintain appropriate inventory levels through monthly ordering, as well as weekly communication with Inventory Planner, to ensure demographic needs and in store quantities matched sales projections and trend
- Determine and communicate individual and team sales goals and hold staff accountable for results in accordance with company business practices, through coaching and performance management
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices
- Continuously motivate and utilize team for idea sharing to review goal attainment and develop strategies to improve performance, monthly staff meetings with emphasis on team building, celebration and communication
- Confidently provide ongoing feedback for team members with daily, weekly and monthly one on one coaching sessions to review sales performance, highlight success, discuss career growth and follow up on progress in accordance with company business programs
- Maintain strong communication system with “open door policy”; that identifies and cultivates essential skills attributed, to ensure all staff review current initiatives and direction to maximize individual contribution and engagement
Freelance Makeup Artist
Shernelle Samuel Makeup
01.2000 - Current
- Key makeup artist for Narciso Rodriguez clothing launch at "The Room" Hudson Bay Queen Street
- Toronto Fashion Week artist
- Developed customized makeup plans for bridal parties, contributing to memorable wedding experiences.
- Guided clients through pre-event trials to determine optimal color palettes and styles that complement their individual aesthetic preferences.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Collaborated with photographers and stylists to achieve desired looks for photoshoots, ensuring high-quality results.
- Conducted makeup workshops and demonstrations, educating clients on current trends and techniques.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
Education
Advanced Diploma - Fashion, Film & TV Makeup
The School of Makeup Art
Toronto, ON2000
Skills
- Customer Relations and Communication
- Analytical and Critical Thinking
- Coaching and Mentoring
- Relationship Building & Team Management
- Problem Solving
- Operations and Time Management
- Strategic Planning
Training
- Leading Effectively - Mac Cosmetics
- Sales Manager Academy Training - Mac Cosmetics
- Ageless Thinking - Mac Cosmetics
- Creating Balance in Your Life - Morneau Shepell FGI Ltd.
- All About Risk Management & Operational Management - Black Business and Professional Association
Timeline
Remote Administrative Business Support
Skillsladder
05.2020 - Current
Mac Cosmetics Sales Manager
Estee Lauder Companies
12.2010 - 01.2020
Freelance Makeup Artist
Shernelle Samuel Makeup
01.2000 - Current
Advanced Diploma - Fashion, Film & TV Makeup
The School of Makeup Art
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