SHERNARIA MORRIS
Charlottetown,PE
Summary
To be a great asset to the organization by providing excellent services. Marketing leader with proven history of enhancing corporate marketability through progressive electronic marketing tools and effective corporate messaging. Skilled in motivating teams to conceptualize and develop high-performing campaigns. Creative Communications Manager with excellent interpersonal and time management skills. Skilled project manager creates and manages successful brands. Offering global experience and deep understanding of other cultures.
Overview
7
7
years of professional experience
Work History
Communication Manager
Signature Group Collection Incorporated
05.2022 - 05.2024
- Created impactful press releases that generated significant media interest and coverage.
- Boosted social media presence with the creation of compelling content, resulting in increased followers and engagement rates.
- Managed crisis communications effectively, ensuring rapid response to emerging issues.
- Developed communications strategies to drive forward progress in public relations.
- Enhanced brand visibility by developing and executing comprehensive communication strategies.
- Streamlined internal communication processes for improved employee engagement and productivity.
- Organized successful events such as conferences and product launches that contributed to increased brand recognition and customer loyalty.
Customer Service Representative | Marketing and Communications Manager Assistant
FortisTCI
07.2017 - 08.2019
- Summer Internship 2017, 2018 & 2019 - Year 2017 responsibilities include: filing, entering data and assisting daily customers to increase customer satisfaction & providing solutions and handling daily cash payments
- Year 2018 & 2019 responsibilities include: Drafting company publications (news letters & social media broadcast) and weekly updates
- Creating and developing the company's marketing and in company public relations campaigns.
After-school Tutor
University Of Prince Edward Island
01.2022 - 01.2024
- Improved students'' overall academic performance by providing one-on-one tutoring in various subjects.
- Assisted students with homework assignments, ensuring timely completion and thorough understanding of concepts.
- Motivated students towards learning and studying to build self-confidence and reduce fear of failure.
Volunteer
Startup Zone
01.2022 - 02.2022
- Assisted with special events and programs.
- Maintained clean, neat, and operational facilities to serve program needs.
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
- Used strong interpersonal communication skills to convey information to others.
- Mentored new volunteers, fostering a supportive and inclusive team environment.
- Actively participated in staff meetings, contributing ideas for process improvement and program development strategies.
- Strengthened partnerships between the organization and local businesses to enhance collaboration opportunities.
Assistant Manager // Marketing and Communications Executive Assistant
Jungle Float TCI
01.2020 - 08.2021
- Assistant Manager - Reporting daily financial transactions
- Training new employees
- Coaching, leading and developing employees.
- Planning and goal setting for the period.
- Reporting daily operations of the company.
- Scheduling and confirming appointments.
- Obtain and process information required to provide service.
- Typing contracts, meeting minutes and memorandums.
- Monitoring and evaluating marketing programs and promotions.
- Researching to gain insight into a competitive tourism industry for a better approach in the market.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Developed strategy to increase sales and drive profits.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Managed social media accounts for optimal audience engagement and increased online presence. (Tiktok, Facebook, Instagram)
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Office Secretary/Administrative Assistant
Waste Management
05.2016
- Responsibilities include greeting customers and actively listening to customers, offering solutions that cater to their needs
- Customer outreach, distribution, filing, typing of bills, invoices and monthly reports
- Evaluating and developing processes for greater customer satisfaction and process improvements.
Door to Door - Sales Associate
Digicel TCI
12.2016 - 01.2017
- Responsibilities include greeting potential customers, providing information on specific services and products
- Conducting payment plans and up-selling
- Creating sales transactions
- (Conducted 332 sales in three weeks during my Christmas internship at Digicel.
- Top sales associate of Digicel Internship 2016)
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
Education
BBA - Specialization in Marketing
University of Prince Edward Island
Charlottetown, PE12.2021
High School Diploma -
Clement Howell High School
Turks And Caicos Islands06.2017
Skills
- Extensive knowledge of Marketing, Content Creation, Excel, Word & QuickBooks
- Scheduling appointments
- Verbal Communication
- File Organization
- Reception oversight
- Spreadsheet development
- Schedule Management
- Business Correspondence
- Document Preparation
- Administering payroll
- Sales Support
Language
Excellent command of English Language and Oral Communication
Work Traits
Ability to meet deadlines, as well as ability to work under pressure while maintaining confidentiality. Great salesmen skill, sportsmanship and ability to relate to customers very well. Organized, Attentive and Reliable. Effective interpersonal skills.
Awards
- Harry MacLauchlan Memorial Award in Entrepreneurship, 10/2021, Excellent demonstration and leadership in Business and Entrepreneurship. - University of Prince Edward Island
- UPEI Business Faculty Student Representative, 2021
Languages
English
Full Professional
Accomplishments
Atlantic Canada 30 UNDER 30 Business Magazine Innovators -October 2023
Harry MacLauchlan Memorial Award in Entrepreneurship // October 2021 Excellent demonstration and leadership in Business and Entrepreneurship. - University of Prince Edward Island
UPEI Business Faculty Student Representative // 2021
Timeline
Communication Manager
Signature Group Collection Incorporated
05.2022 - 05.2024
After-school Tutor
University Of Prince Edward Island
01.2022 - 01.2024
Volunteer
Startup Zone
01.2022 - 02.2022
Assistant Manager // Marketing and Communications Executive Assistant
Jungle Float TCI
01.2020 - 08.2021
Customer Service Representative | Marketing and Communications Manager Assistant
FortisTCI
07.2017 - 08.2019
Door to Door - Sales Associate
Digicel TCI
12.2016 - 01.2017
Office Secretary/Administrative Assistant
Waste Management
05.2016
BBA - Specialization in Marketing
University of Prince Edward Island
High School Diploma -
Clement Howell High School
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