SHERI MACINTOSH

Oversee North American agency PMO and operations, leading 25+ project managers and ensuring seamless multi-channel campaign execution. My focus is driving operational efficiency and profitability through optimized workflows, resource management (including freelance and offshore teams), and standardized methodologies. Responsibilities also include staff development, financial management, and process improvement.

Key Accomplishments:

• Restructured the PMO, aligning teams with evolving client needs and enhancing service delivery for multi-channel campaigns
• Achieved 90%+ billability and reduced freelance costs by 67% through resource optimization and a Global Networks Shared Resource Model.
• Established an Offshore Center of Excellence, significantly lowering outsourcing costs and increasing scalability.
• Developed a New Business pitch process and costing template, streamlining proposals for CRM, Social, and Brand campaigns.
• Implemented freelance and resource management processes, standardizing operations and upskilling teams across North America.
• Created a single source of truth for project documentation and migrated teams to a unified toolset, improving efficiency and knowledge sharing.
• Enhanced client onboarding and relationship management, ensuring consistent processes and streamlined ways of working.

Led PMO and operational delivery of large-scale projects, managing client relationships and resource utilization across diverse industries.

Key Achievements:

• Led the adoption of consistent delivery methodologies, ensuring on-time and on-budget project delivery and improving project success rates.
• Enhanced pipelining and forecasting processes, effectively addressing resource gaps and optimizing resource allocation.
• Delivered consistent, on-time project outcomes for major clients such as IKEA and HSBC, strengthening client relationships and ensuring satisfaction.
  

Oversaw PMO and operational management across Canada, focusing on process implementation, training, resource optimization, and workflow standardization.

Key Achievements:

• Created a unified project documentation hub and trained 200+ staff on JIRA and Confluence, improving team collaboration and knowledge sharing.
• Reduced freelance costs by 41% and improved resource utilization by leveraging a global shared resource model, resulting in significant cost savings and increased efficiency.
  

Managed the full lifecycle of product development and implementation for global airline clients, leading cross-functional teams (engineering, design, QA) to ensure seamless project execution. Responsibilities encompassed defining project scope, managing budgets, tracking progress, and mitigating risks. Agile and PMO processes were implemented to drive internal efficiencies, and regular communication was maintained with stakeholders.

Key Achievements:

• Delivered critical software for United Airlines, improving rebooking capabilities by 75% and enhancing customer experience.
• Streamlined internal processes through Agile and PMO implementation, resulting in [quantify if possible] and improved team efficiency.
• Successfully managed concurrent projects for global airlines, including multiple releases for United Airline and implementing software for Emirates.
• Built strong client relationships, ensuring project success and client satisfaction.
  

Led a team of project managers to deliver digital solutions for Tier 1 automotive clients. The focus included process improvements, financial forecasting, and driving operational efficiencies. RACI workflows, financial reconciliations, and Agile processes were implemented to ensure project success.

Key Achievements

• Launched an Innovative digital vehicle health reports and in-vehicle messaging systems, enhancing the customer experience for automotive clients.