Sheri Fejeran
Redondo Beach,CA
Summary
Hardworking and collaborative leader with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Overview
26
26
years of professional experience
1
1
Certification
Work History
CEO & Managing Broker of Record
Palm Realty Boutique
12.2017 - Current
- Manage real estate transactions from initiation to closing.
- Train and develop agents on all aspects of working with buyers and sellers, negotiating skills, writing offers, etc.
- Recruited agents to help build real estate company from 55 to 115 agents in under two years.
- Developed high-performance executive team for improved productivity and efficiency.
- Ensure adherence of contracts and DRE regulations.
- Review and sign off on final real estate transactions using BrokerMint platform. Hired transaction coordinator who reviews files and advises on missing documents etc.
- Identify and solve complex strategy problems that impact sales agents.
- Maintain awareness of current city/state regulations, local zoning laws etc.
- Developed innovative strategies and tactics to promote agents real estate listings using social media and other platforms.
- Manage roster of clients (over 100) to send announcements and information on new properties.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Handle all risk management questions between agents and clients in solving complex transactional issues.
- Direct communication between local, state and national state associations of REALTORS®.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates
- Enhanced brand reputation with effective marketing campaigns and public relations efforts
- Identified new revenue generation opportunities to maximize bottom-line profitability
CEO and Association Executive
South Bay Association Of REALTORS®
10.2020 - 04.2021
- Established performance metrics to evaluate staff productivity, driving continuous improvement within association.
- Championed diversity and inclusion initiatives within association, fostering a supportive environment for all members.
- Collaborated with various committees and working groups to achieve alignment on strategic priorities and action plans.
- Led advocacy efforts on behalf of the association, influencing key policy decisions and building strong relationships with legislators.
- Developed annual report highlighting association achievements over the past year along with future plans for continued success.
- Actively participated in industry forums, representing interests of the association''s membership at regional and national levels.
- Enhanced member engagement by implementing innovative communication strategies and tools.
- Performed and managed data and information for Core Standards compliance.
- Managed organizational budget, ensuring financial stability and long-term growth opportunities for the association.
- Maintained compliance with relevant regulations by staying up-to-date on changes in laws affecting associations.
- Provided guidance to board members on governance matters, supporting effective decision-making that fostered organizational growth.
- Cultivated relationships with corporate partners to secure sponsorship deals that supported key initiatives while offering value to sponsors.
- Expanded online presence through social media channels like Twitter or LinkedIn.
- Launched targeted marketing campaigns to raise awareness of association services and benefits among potential members.
- Oversaw event planning logistics, ensuring seamless execution of conferences, seminars, and networking functions for members.
- Negotiated contracts for routine services and presented to board for approval.
- Enforced policies, resolutions, and goals created by board.
- Assisted board with association annual budget preparation.
- Hired, supervised, trained, scheduled and evaluated association staff.
- Arranged travel for directors to CAR/NAR meetings/conferences.
Broker of Record
KW Beach Cities
07.2013 - 12.2017
- Resolved agent and client conflicts, actively listening to concerns and finding appropriate middle ground.
- Maximized performance by monitoring daily activities and mentoring team members.
- Monitored and analyzed business performance of agents to identify areas of improvement and make necessary adjustments.
- Supervised over 200 agents and assisted them with contracts and negotiation skills.
- Kept records accurate, detailed and fully compliant with reporting requirements to meet state, local, and national associations.
- Maintained current contract files as prescribed by company contract policies and procedures.
- Kept agents in compliance with local, state and federal regulations.
- Generated professional networks by engaging in industry related organizations.
- Coordinated office events, seminars and meetings for agents and staff.
- Transitioned brokerage from paper files to working with DotLoop Transaction platform.
- Organized and updated real estate sales checklists to ensure accurateness of all CAR forms.
- Strengthened communication channels between departments, streamlining workflow processes while maintaining accuracy
Primary Sales Manager
RE/MAX Beach Cities
01.1998 - 07.2013
- Coached agents in successful selling methods and negotiation skills.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Coached and counseled sales agents, assisting with individual selling efforts and helping sales agents reach targets.
- Developed mentor program and trained new agents.
- Reviewed and approved contracts, disclosures etc.
- Handled agent/client relations issues, enabling quick resolution, and client satisfaction.
- Collaborated cross-functionally with RE/MAX headquarters, regional and other teams nationally to maintain consistent message and experience.
- Collaborated with upper management to implement continuous improvements and exceed company goals.
- Held one-on-one and company wide meetings with agents to identify selling hurdles, contract and database management and offered insight into best remedy.
Education
MBA - Organizational Leadership
California Coast University
Santa Ana, CA01.2019
Bachelor of Science - Business Administration And Management
California Coast University
Santa Ana, CA06.2004
Bachelor of Arts - Business Administration
Arizona State University
Tempe, AZ12.1987
Skills
- Agent/Client relationship management
- Lead development
- Complaint resolution
- Great active listening skills
- Staff training & team building
- Managing operations
- Real Estate Industry Understanding
- Past Local, State and National Director
- Real Estate Practices
- Conflict Management
- Legal Requirements
- Professional Relationships
Certification
- Licensed Real Estate Broker
- Member of PV Association of REALTORS®, South Bay Association of REALTORS®, Greater Los Angeles Association of REALTORS®, California Association of REALTORS® and National Association of REALTORS®
- Past PV Association of REALTORS Director, California Association of REALTORS® Director and Past National Association of REALTORS Director
- Member, CAR SPF Committee for one year (2023)
- Past Chair, CAR Residential Purchase Agreement Task Force that redeveloped & designed the new RPA used throughout California today.
- Past Association President 2009 and 2013
- Los Angeles Business Journal Mentor of the Year award in 2008
- Past REALTOR® of the Year for South Bay Association of REALTORS®
- Past Broker of the Year for South Bay Association of REALTORS®
- C.A.R. Mediation Training - Pepperdine University - awarded one of 15 scholarships in California for this extensive mediation and conflict resolution training
Timeline
CEO and Association Executive
South Bay Association Of REALTORS®
10.2020 - 04.2021
CEO & Managing Broker of Record
Palm Realty Boutique
12.2017 - Current
Broker of Record
KW Beach Cities
07.2013 - 12.2017
Primary Sales Manager
RE/MAX Beach Cities
01.1998 - 07.2013
MBA - Organizational Leadership
California Coast University
Bachelor of Science - Business Administration And Management
California Coast University
Bachelor of Arts - Business Administration
Arizona State University
- Licensed Real Estate Broker
- Member of PV Association of REALTORS®, South Bay Association of REALTORS®, Greater Los Angeles Association of REALTORS®, California Association of REALTORS® and National Association of REALTORS®
- Past PV Association of REALTORS Director, California Association of REALTORS® Director and Past National Association of REALTORS Director
- Member, CAR SPF Committee for one year (2023)
- Past Chair, CAR Residential Purchase Agreement Task Force that redeveloped & designed the new RPA used throughout California today.
- Past Association President 2009 and 2013
- Los Angeles Business Journal Mentor of the Year award in 2008
- Past REALTOR® of the Year for South Bay Association of REALTORS®
- Past Broker of the Year for South Bay Association of REALTORS®
- C.A.R. Mediation Training - Pepperdine University - awarded one of 15 scholarships in California for this extensive mediation and conflict resolution training
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