Summary
Overview
Work History
Education
Skills
Certification
Timeline
Shelley Shultz

Shelley Shultz

Kamloops,BC

Summary

Results-driven and accomplished professional with a proven track record of success in driving revenue growth, building high-performance teams, and cultivating strong client relationships. Seeking a challenging position where I can leverage my strategic leadership skills and knowledge to deliver exceptional team performance, exceed targets, and contribute to the overall growth of a dynamic organization.

Overview

19
19

Years Professional Experience

Work History

Director of Sales

Checkfront
Victoria, BC
08.2022 - Current
  • Oversee and motivate a team of 6 sales & 2 sales enablement professionals. Hiring and training staff, setting performance expectations, conducting regular performance evaluations, and providing coaching and support to enhance their skills and productivity.
  • Responsible for developing and implementing effective sales strategies aligned with the organization's objectives.
  • Identifying key opportunities, and setting sales targets, quotas, and compensation.
  • Closely monitor sales performance metrics, such as revenue, conversion rates, and customer acquisition costs.
  • Collaborate with finance and executive teams to develop sales forecasts and budgets.
  • Work closely with other departments, such as marketing, implementation, product development, and operations to align sales strategies with overall business objectives.
  • Prepare and present regular sales reports and presentations to senior management, providing insights into sales performance, key achievements, challenges, and proposed solutions.

National Sales Manager

ClearDent
Remote, BC
03.2019 - 02.2022
  • Responsible for highest recorded sales years by over 40% my predecessors.
  • Consistently met and exceeded quarterly targets and quotas.
  • Hired, onboarded, trained, and mentored high performing SDR's, inside, and outside sales executives.
  • Coaching and developing inbound and outbound efforts.
  • Brought the team together and instilled accountability and a true team atmosphere
  • Worked interdepartmentally toward company change (silos), processes, and customer satisfaction.
  • Implemented several lasting initiatives and projects which directly and measurably increased inside sales by over 20%.
  • Worked consistently alongside marketing for effective techniques to grow business.
  • Working primarily in mid-size and SMB deals ranging from $10K ARR to $45K ARR.

Director, Digital Services

Issues Ink
Winnipeg, MB
07.2018 - 02.2019
  • Developing and introducing new digital marketing product lines.
  • Successfully sold and launched new program into high profile customers.
  • Term position, completed and delivered all tasks. Was asked to join the organization permanently, but didn't fit into my overall plans at the time.

Eastern Canada Sales Manager

ClearDent
Remote, MB
02.2006 - 02.2018
  • Recruited to increase market share and expand sales from BC into Eastern Canada
  • Successfully expanded ClearDent Dental Management and Digital Imaging software nationally growing from a handful of customers to 2,000.
  • Relationship and consultative sales style required as well as in-depth learning of the dental industry and regulations
  • Working with private dental offices, NFP, hospitals, cities, and dental service organizations on business optimization to reduce overhead and provide better patient care.
  • Providing and overseeing implementation of complete business process software.
  • On target sales and exceeded quotas every quarter with a consistently high close rate (50%+)
  • Successfully implemented a 27% price increase with no product change and accomplished an overall increase in units sold at the same time
  • Hosted live and remote continuing education seminars and training for dentists and staff
  • Handled customer complaints and satisfaction with 98% retention rates & exceptional referrals

National Sales

Maxim Software
Winnipeg, MB
09.2003 - 02.2006
  • Gave sales presentations, negotiated contracts and promoted services to customers.
  • Researched and identified potential customers and new market opportunities on continuous basis to maintain sustained revenue growth.
  • Set up and oversaw territory assignments, performance quotas and budgets.
  • Promoted brand awareness to targeted demographic by contributing to marketing campaign development.

Business Administrator

Maxim Software
Winnipeg, MB
07.2002 - 09.2003
  • Managed office operations, scheduling and inventory audits.
  • Implemented business processes to streamline daily operations and increase efficiency.
  • Planned, coordinated and controlled daily operations of sales, financial management and human resources.
  • Established and maintained effective communication between business units and senior management.
  • Drafted management reports, budgets and year-end reports.

Ammonia Tank Program Coordinator and Convention Coordinator

Anhydrous, Canadian Association of Agri, Retailers
Winnipeg, MB
01.2000 - 01.2002
  • Coordinated all aspects of large agricultural trade show including exhibitor and delegate registration, speaker procurement, entertainment, spousal programs, event planning, floor layout, advertising sales, membership sales
  • Researched and wrote regulatory handbook for handling anhydrous ammonia, handled the DOT requirements for signage for members, provided training to members onsite, wrote led and held multiple educational seminars for members
  • Coordinated and attended lobby conferences in Ottawa.

Import Coordinator

Classic Stone Design
01.1996 - 01.2000
  • Worked with North American buyers to deliver case good furniture sourced world-wide
  • International travel required
  • Coordination of all samples delivered to High Point (furniture market trade show)
  • Tradeshow and event planning, attendance and metrics measurement
  • Travel planning for executive team.

Education

Diploma - Business Administration

Herzing College
01.1996

Skills

  • Deep Saas & On-Prem Sales Experience
  • Medical Device Sales
  • SMB, Enterprise & Government Sales
  • Team Recruiting and Onboarding
  • Training and Coaching
  • Problem Solving
  • Customer Complaint Resolution
  • Budgeting and Expenditures
  • Operating Procedures and Policies
  • Interdepartmental Collaboration
  • Sales Program Coordination
  • Key Account Management
  • Strategic Planning
  • Customer Trend Analysis
  • Package Structuring
  • Financial Modeling

Certification

Microsoft Office (10+ years) Management (6 years) Public Speaking (10+ years) Financial Management (10+ years) Customer Service (10+ years) Sales Management (10+ years) Consulting (10+ years) Marketing Strategy (10+ years) Team Management Administration (10+ years) Budgeting Strategic Planning Presentation Skills Recruiting Human Resources CRM Software Event Planning Business Development Process Improvement Research Financial Report Writing Project Management Account Management Conflict Management Public Relations Change Management Relationship Management Branding

Timeline

Director of Sales - Checkfront
08.2022 - Current
National Sales Manager - ClearDent
03.2019 - 02.2022
Director, Digital Services - Issues Ink
07.2018 - 02.2019
Eastern Canada Sales Manager - ClearDent
02.2006 - 02.2018
National Sales - Maxim Software
09.2003 - 02.2006
Business Administrator - Maxim Software
07.2002 - 09.2003
Ammonia Tank Program Coordinator and Convention Coordinator - Anhydrous, Canadian Association of Agri, Retailers
01.2000 - 01.2002
Import Coordinator - Classic Stone Design
01.1996 - 01.2000
Herzing College - Diploma, Business Administration

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