Shelley Lippert
High River,AB
Summary
Dynamic Retail Marketing Specialist with expertise in customer relationship management, seasonal marketing, and visual merchandising. Proven ability to create engaging displays and conduct effective workshops, enhancing customer experience and driving sales.
Overview
18
18
years of professional experience
Work History
Retail Marketing Specialist
Red Barn
Okotoks, AB
10.2022 - Current
- Staged and sorted multiple types of products for loading.
- Handled plants, orders, care of plants.
- Handled loads of greenery (sorted).
- Conducted research to identify market trends and customer preferences to guide marketing efforts.
- Created visual merchandising displays to enhance product visibility and attract customers.
- Organized and facilitated workshops and training sessions for staff on product knowledge and customer service.
- Executed seasonal marketing strategies to capitalize on peak shopping periods.
Flower Shop Owner
Beautiful Blooms
High River, Canada
05.2008 - 10.2022
- Flower arranger, owner, inventory.
- Conferred with customers to understand needs and finalize purchase orders.
- Maintained inventory and approved contracts to ensure availability of products for customers.
- Plant ordering, plant design, care of plants.
- Gardening for customers, pruning, cutting, digging, maintained flower beds.
- Developed seasonal floral arrangements to enhance customer satisfaction and drive sales.
- Conducted regular quality checks on plants and flowers to ensure optimal condition for customers.
- Collaborated with local vendors to source high-quality flowers and supplies at competitive prices.
- Designed in-store displays to create an inviting shopping atmosphere and promote featured products.
- Maintained compliance with health and safety regulations regarding plant care and handling.
- Organized community events and workshops to engage customers and showcase floral design techniques.
- Established strong relationships with customers, fostering a welcoming and personalized shopping experience.
- Handled customer inquiries, complaints, and returns professionally.
- Maintained inventory levels by ordering stock as needed.
- Managed employee schedules and assigned tasks and responsibilities to employees.
- Coordinated deliveries of goods from suppliers in a timely manner.
- Developed partnerships with local businesses for cross-promotional opportunities.
- Planned in-store displays to attract shoppers and promote products.
- Trained and managed shop staff, including delegating tasks and scheduling shifts.
Education
High School Diploma -
Senator Riley High School
High River, ABSkills
- Hard worker
- Accurate
- Helpful
- Teachable
- Design planters
- Planting
- Independent Decision Making
- Seasonal marketing
- Product design
- Customer relationship management
- Creative thinking
- Team collaboration
- Customer service
Timeline
Retail Marketing Specialist
Red Barn
10.2022 - Current
Flower Shop Owner
Beautiful Blooms
05.2008 - 10.2022
High School Diploma -
Senator Riley High School