Shelley Corkum

Company Overview: A licensed producer of cannabis and a manufacturer of cannabis-derived product in Canada.

• Reporting directly to the Creative Lead, I managed the day-to-day work and resources in the Creative Studio and assisted the marketing and communications team with the execution and approval process for creative projects
• I was the point person for all new and existing projects, ensuring all appropriate information was provided in the form of a Creative Brief and set forth workflows and timelines to ensure projects were delivered on time and on strategy
• I was also responsible for the quoting, procurement, liaison with third party partners and project management for Atlantic Canadian projects
• I was the lead in the development of the Creative Studio processes including the development of Workflows, Creative Briefs, Project Tracker, RFQ's, etc. Starting from the Discovery Call through to delivery of final assets.

Company Overview: A marketing firm in downtown Moncton, New Brunswick who create and deliver brand and advertising experiences through video and traditional & social media campaigns

• Reporting directly to senior staff for the management of a diverse portfolio of client accounts
• Each day responsibilities would require me to manage budgets, project plans, schedules, work with 3rd party partners and engage the internal team members to key project tasks and deliverables
• Clients included Wellness NB, G.E, Barbours, NB Power, Point Lepreau Nuclear Station, Red Shores, Eco360, and Discover Saint John

Company Overview: A marketing and advertising firm in downtown Moncton, New Brunswick with a focus on marketing communications strategies, media buying and innovative creative.

• Reporting directly to a Senior Account Director and company partner, responsible for client relationship management, strategy and creative development, financial management and project management
• Act as the liaison between the company, clients and creative team for the development and execution of client advertising strategies in accordance with established deadlines
• Clients included: City of Moncton - Economic Development, Codiac Transpo, Wellness NB, WorkSafeNB, NB Department of Agriculture, Aquaculture and Fisheries, and Prestige Homes

Company Overview: A creative agency located in the heart of downtown Moncton, New Brunswick specializing in branding in all aspects of a client's needs including design, web development and advertising in both traditional and non-traditional medias

• Reporting directly to the President and Senior Creative Director, I touched every aspect of the client's needs as well as the operations of the agency
• Duties included budgeting and buying, development of creative briefs, studio orders, critical paths and schedules for projects
• A lead in implementing processes and structure to project management and accounting
• Preparation of financial reports to senior team, accounts receivable and payable, including office management
• Working directly with the marketing departments and senior teams of clients including: goji's Frozen Yogurt, Cavendish Farms, New Brunswick Youth Orchestra, ACOA, Oulton College, 3Plus, Atlantic Lottery and many others

Company Overview: A small and powerful communications firm in Moncton, New Brunswick with a client list across Canada and worldwide.

• Produce and launch marketing materials, communications, promotional events and promotional web site development
• Development of creative briefs, presentations, budget proposals and critical paths
• Responsibilities also included HR rolls including payroll, benefits program for employees, accounts receivable and payable and office management
• Specialized in retail in-store POS, collateral materials for both retail and food service markets
• Worked directly with the marketing departments for: ACOA, Cavendish Farms, Cervus Equipment (Alberta), McCain Foods worldwide, Ganong Bros. Limited, Nova Scotia Arctic Charr (Millbrook First Nations), Horizon Health Network, Rose Reisman, Enterprise Greater Moncton, City of Moncton, Canadian Breast Cancer Foundation, Moncton Public Library, Kruger Paper Products, Barbour Foods Ltd., Province of NB, Spielo and many others
• A specialization in cause marketing, shared values and corporate social responsibility (CSR)
• Within the marketing budget, development of a CSR plan around a cause then matching corporate stakeholder's needs to a cause and illustrating an ROI model
• Reported directly to the President

Company Overview: A marketing services agency offering advertising, public relations, e-marketing, and strategic communications planning services

• Development of the procurement department and reporting directly to the VP of Operations
• Purchased all third party cost as it related to client projects (printing, translation, premiums, media, direct mail lists, etc.)
• Provided internal budgets to client service representatives for preparation of proposals to client
• Authorized purchase orders and contracts with vendors to secure their services
• Worked closely with the creative departments to recommend papers and other mediums for printing
• Mentored and supervised a group of 12 account co-ordinators

• Directly responsible for liaison between client and suppliers including internal and external colleagues
• The lead on preparation for billing and worked directly with the accounting department to ensure accurate and maximum profits for agency
• The lead in developing critical paths, day-to-day contact with clients to ensure projects stayed on time and on budget
• Reported directly to the Senior Vice President
• Clients included McCain Foods Limited, Ganong Bros. Limited, City of Moncton, and Bombardier (Sea Doo Division)