Summary
Overview
Work History
Education
Skills
References
Timeline
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Shelley Bilotta

Calgary,AB

Summary

Adaptable leader with a background in strategic planning, team leadership, and performance optimization. Known for driving company growth by developing efficient operational and merchandising strategies and fostering professional relationships. Demonstrated abilities in problem solving, decision making, and communication skills to influence key stakeholders.

Overview

17
17
years of professional experience

Work History

Director, Visual Merchandising, Western Canada

Hudson's Bay
07.2019 - 04.2025
  • Strategic planning and delivery of corporate guidelines to 40 Western store teams, directly influencing Store GMs, Marketing Managers & Visual teams.
  • Worked in conjunction with Regional Store Operations and Asset Protection to improve dock-to-floor efficiency and strategic merchandise positioning.
  • Partnered with construction and store planning for the timely execution of five large-scale total store renovations, and numerous category and brand fixture updates.
  • Participated in quarterly talent performance reviews with Store GMs to drive continuous development and onboarding of key Visual and Merchandising Managers

Director, Visual Merchandising, Western Canada

HBC
06.2017 - 06.2019
  • Directed Visual Merchandising operations in Western Canada across four banners under the HBC umbrella - Hudson's Bay, Saks, Saks Off Fifth, Home Outfitters.
  • Created store visit checklist and customized communication for each banner, ensuring adherence to best practices.
  • Coordinated cross-banner talent exchange to match leaders with best-fit roles
  • Collaborated with National & Regional teams to ensure successful launch of new Calgary locations for Saks & Saks OFF Fifth
  • Directed exit strategy for Home Outfitters locations, facilitating fixture transfers to neighboring Hudson's Bay locations by province

Regional Merchandise Presentation Manager, AB & SK

Hudson's Bay
06.2012 - 06.2019
  • Planned and coordinated seasonal changes for product presentation, including window displays, store fixtures, signage and lighting.
  • Identified areas of opportunity within existing store layouts, and worked with merchants to identify new business opportunities.
  • Guided the layout and organization of merchandise and fixtures in-store, optimizing space for product visibility and customer flow.

Marketing Director, Flagship

Hudson's Bay
Calgary, AB
02.2008 - 06.2012
  • Responsible for the elevated execution of all corporate merchandising strategies, operational excellence, and customer service in a flagship environment.
  • Spearheaded rollout of Special Events Coordinator, emphasizing sales growth from event experiences and fostering lasting customer loyalty.
  • Maximized vendor relationships in downtown area to facilitate upscale fashion and beauty events for executive clientele.

Education

High School Diploma -

Crescent Heights High School
Calgary, AB
06-1992

Skills

  • Visual merchandising
  • Strategic planning
  • Team leadership
  • Project management
  • Store operations
  • Talent development

References

References available upon request.

Timeline

Director, Visual Merchandising, Western Canada

Hudson's Bay
07.2019 - 04.2025

Director, Visual Merchandising, Western Canada

HBC
06.2017 - 06.2019

Regional Merchandise Presentation Manager, AB & SK

Hudson's Bay
06.2012 - 06.2019

Marketing Director, Flagship

Hudson's Bay
02.2008 - 06.2012

High School Diploma -

Crescent Heights High School

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Shelley Bilotta