SHELDON SEMMLER
Calgary,AB
Summary
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
8
8
years of professional experience
Work History
Digital Strategist
Konstruct Digital
Calgary, AB
02.2022 - Current
- Managed monthly client portfolio of over $30k
- Led projects to redesign web pages, implement SEO strategies and improve client search ranking and digital marketing ROI
- Managed several cross-team website development projects end to end. Each was on time and on budget.
- Measured and evaluated website traffic performance to present quarterly findings to clients.
- Developed campaigns and specific digital marketing strategies for clients.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Identified appropriate KPIs and reported key metrics from digital campaigns quarterly to ensure client goals are achieved.
Founder of Marketing Consulting Company
Display Digital Marketing
Calgary, AB
02.2019 - 02.2022
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Built, implemented and updated effective SEO strategies.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Developed paid ads campaigns for clients using both Google Ads and Facebook Ad platforms
Digital Marketing Specialist
WinSport
09.2018 - 02.2022
- Development of tailored social media plans to align with winter and summer marketing campaigns this consisted of paid and organic digital strategies
- Developed paid Facebook ads to drive awareness and sales using lookalike audiences which resulted in 10x ROI on camps and programs sales
- Maintained over 100K impressions and 4000 post engagements organically each month on Instagram
- Developed onsite promotions targeted at specific visit times/days using drip emails.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements
- Developed backend-tracking URLs to measure campaign results and determine ROI
Communications Coordinator
Prostate Cancer Centre
02.2017 - 07.2018
- Devised ads targeting specific users for fundraising campaigns which resulted in 50% increased donations and 30% increased web traffic from social media platforms
- Monitored and evaluated web analytics to recommend proactive adjustments to digital awareness strategies and optimize content for SEO
- Developed unique, interesting and engaging content for a range of social media platforms including Twitter, Facebook, LinkedIn and Instagram
- Facebook and Instagram
- Raised over $20,000 and generated over 1000 website visits through paid social media and email marketing campaigns
Education
BBA - Marketing
Mount Royal University
2016
Skills
- Search Tracking and Reporting
- Market Trend Analysis
- Usability Research and Analysis
- Profiling User Intent
- SEO Strategies
- Web Site Architecture Brainstorming
- KPIs Identification
- Strategic Planning and Alignment
- Campaign Launch and LifeCycle Management
- Marketing Program Management
- Digital Media Strategy
- Budget Forecasting
Timeline
Digital Strategist
Konstruct Digital
02.2022 - Current
Founder of Marketing Consulting Company
Display Digital Marketing
02.2019 - 02.2022
Digital Marketing Specialist
WinSport
09.2018 - 02.2022
Communications Coordinator
Prostate Cancer Centre
02.2017 - 07.2018
BBA - Marketing
Mount Royal University
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