Sheldon Randell
Senior Director, Sales Enablement / Vice President, Inside Sales / Director, Operations
Riverview
Summary
Dynamic Leader experienced in building and developing successful sales and service teams in challenging environments. Expertise in creating sales strategies, building relationships, solving problems, and data analytics. I have an effective track record in increasing revenue generation, driving results, organizational leadership, sales management, and process improvement. I respond to challenges with confidence, determination, and focus.
Overview
14
14
years of professional experience
3
3
Certifications
1
1
Language
Work History
Senior Director, Sales Enablement
Asurion
09.2021 - 09.2025
- Led the growth and development of Asurion’s Web, Field, and Contact Center Sales Enablement Teams.
- Create and implement strategies to increase sales performance, enhance customer NPS, and improve subscriber churn.
- Analyze and assess performance of various channels, clients, and KPIs to drive consistent improvement quarter-over-quarter.
- Work closely with product and marketing teams to develop new, and improve existing, products, tools, and technology.
- Create sales targets and drive revenue growth.
- Consistently exceed sales expectations while increasing key performance metrics.
VP Inside Sales and Contact Centers
A Place for Mom
08.2020 - 09.2021
- Led the launch, growth, and management of APFM’s sales and service center of excellence.
- Drive company growth, sales, customer satisfaction, and revenue, through aggressive performance improvement.
- Develop and implement new sales channels and teams.
- Aggressive sales targets and revenue growth.
- Consistently exceed sales expectations while increasing key performance metrics.
- Establish and implement new sales processes, approaches, and strategies.
- Maximize customer qualification, expectation, and experience.
Director of Operations
Cloud5
07.2019 - 08.2020
- Managed and led a hospitality account consisting of inbound sales consultants in various North American locations.
- Increased performance by 125% within a five-month period.
- Operating responsibilities and ownership for all aspects of inbound sales.
- Consistently met and exceeded client expectations.
- Aggressive sales targets and revenue growth.
- Developed and implemented new initiatives to continuously increase performance.
- Managed client relationships, improved employee retention, and increased performance across all key operating metrics.
VP Sales
Web.com
01.2012 - 06.2019
- Led, developed, and grew successful sales teams across a variety of locations in North America.
- Consistently exceeded annual sales revenue targets while increasing product LTV.
- Effectively increased employee retention by 50%.
- Partnered with various business leaders in other business departments to drive sales, strengthen customer NPS, and increase revenue growth.
- Worked closely with marketing to develop new, and improve existing, products to compete in the marketplace.
- Developed new sales campaigns to effectively cross-sell, down-sell, and up-sell.
- Establish new sales, training, and consulting techniques to maximize sales opportunities.
- Reduce sales, product, and customer churn.
Education
Bachelor of Business Administration - BBA Honours
Memorial University of Newfoundland
Course - Leadership and Business Management
ICMI Management
Skills
Collaborative Leadership
Organizational Development
Key Performance Indicators
Decision-Making
Data Analytics
Strategic Planning
Problem-Solving
Strategies and Goals
Analytical Thinking
Employee Development
Certification
Youth Hockey Coach - Assist with the growth and development of youth hockey
Leadership
- Mentoring
- SWOT Analysis Training
- Operational Leadership
- Strategic Planning
- Forecasting
Sales
- Solution Driven Sales
- Sales Strategies
- Performance Management
- Quota Attainment
- Analysis & Planning
Customer Service
- Customer Retention
- Team Focused
- Performance Indicator (KPI)
- Process Improvement
- Operations Improvement
Timeline
Senior Director, Sales Enablement
Asurion
09.2021 - 09.2025
VP Inside Sales and Contact Centers
A Place for Mom
08.2020 - 09.2021
Director of Operations
Cloud5
07.2019 - 08.2020
VP Sales
Web.com
01.2012 - 06.2019
Course - Leadership and Business Management
ICMI Management
Bachelor of Business Administration - BBA Honours
Memorial University of Newfoundland