Summary
Overview
Work History
Education
Skills
Websites
Certification
Leadership
Sales
Customer Service
Timeline
Generic

Sheldon Randell

Senior Director, Sales Enablement / Vice President, Inside Sales / Director, Operations
Riverview

Summary

Dynamic Leader experienced in building and developing successful sales and service teams in challenging environments. Expertise in creating sales strategies, building relationships, solving problems, and data analytics. I have an effective track record in increasing revenue generation, driving results, organizational leadership, sales management, and process improvement. I respond to challenges with confidence, determination, and focus.

Overview

14
14
years of professional experience
3
3
Certifications
1
1
Language

Work History

Senior Director, Sales Enablement

Asurion
09.2021 - 09.2025
  • Led the growth and development of Asurion’s Web, Field, and Contact Center Sales Enablement Teams.
  • Create and implement strategies to increase sales performance, enhance customer NPS, and improve subscriber churn.
  • Analyze and assess performance of various channels, clients, and KPIs to drive consistent improvement quarter-over-quarter.
  • Work closely with product and marketing teams to develop new, and improve existing, products, tools, and technology.
  • Create sales targets and drive revenue growth.
  • Consistently exceed sales expectations while increasing key performance metrics.

VP Inside Sales and Contact Centers

A Place for Mom
08.2020 - 09.2021
  • Led the launch, growth, and management of APFM’s sales and service center of excellence.
  • Drive company growth, sales, customer satisfaction, and revenue, through aggressive performance improvement.
  • Develop and implement new sales channels and teams.
  • Aggressive sales targets and revenue growth.
  • Consistently exceed sales expectations while increasing key performance metrics.
  • Establish and implement new sales processes, approaches, and strategies.
  • Maximize customer qualification, expectation, and experience.

Director of Operations

Cloud5
07.2019 - 08.2020
  • Managed and led a hospitality account consisting of inbound sales consultants in various North American locations.
  • Increased performance by 125% within a five-month period.
  • Operating responsibilities and ownership for all aspects of inbound sales.
  • Consistently met and exceeded client expectations.
  • Aggressive sales targets and revenue growth.
  • Developed and implemented new initiatives to continuously increase performance.
  • Managed client relationships, improved employee retention, and increased performance across all key operating metrics.

VP Sales

Web.com
01.2012 - 06.2019
  • Led, developed, and grew successful sales teams across a variety of locations in North America.
  • Consistently exceeded annual sales revenue targets while increasing product LTV.
  • Effectively increased employee retention by 50%.
  • Partnered with various business leaders in other business departments to drive sales, strengthen customer NPS, and increase revenue growth.
  • Worked closely with marketing to develop new, and improve existing, products to compete in the marketplace.
  • Developed new sales campaigns to effectively cross-sell, down-sell, and up-sell.
  • Establish new sales, training, and consulting techniques to maximize sales opportunities.
  • Reduce sales, product, and customer churn.

Education

Bachelor of Business Administration - BBA Honours

Memorial University of Newfoundland

Course - Leadership and Business Management

ICMI Management

Skills

Collaborative Leadership

Organizational Development

Key Performance Indicators

Decision-Making

Data Analytics

Strategic Planning

Problem-Solving

Strategies and Goals

Analytical Thinking

Employee Development

Websites

Certification

Youth Hockey Coach - Assist with the growth and development of youth hockey

Leadership

  • Mentoring
  • SWOT Analysis Training
  • Operational Leadership
  • Strategic Planning
  • Forecasting

Sales

  • Solution Driven Sales
  • Sales Strategies
  • Performance Management
  • Quota Attainment
  • Analysis & Planning

Customer Service

  • Customer Retention
  • Team Focused
  • Performance Indicator (KPI)
  • Process Improvement
  • Operations Improvement

Timeline

Senior Director, Sales Enablement

Asurion
09.2021 - 09.2025

VP Inside Sales and Contact Centers

A Place for Mom
08.2020 - 09.2021

Director of Operations

Cloud5
07.2019 - 08.2020

VP Sales

Web.com
01.2012 - 06.2019

Course - Leadership and Business Management

ICMI Management

Bachelor of Business Administration - BBA Honours

Memorial University of Newfoundland

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Sheldon RandellSenior Director, Sales Enablement / Vice President, Inside Sales / Director, Operations