Shelby Stewart
San Francisco,CA
Summary
Strategic Product Leader, with expertise in mental health technology and double-sided marketplaces, leading initiatives that drive revenue and sustainability and managing cross-functional teams to achieve business goals by collaborating across complex, multi-stakeholder environments.
Overview
12
12
years of professional experience
Work History
Group Product Manager
Lyra Health
10.2022 - Current
- Introduced and implemented internal OKR processes to better measure success across all cross-functional teams.
- Led our AI strategy significantly increasing market differentiation, user engagement, and internal sustainability.
- Successfully led teams to bring products from concept to market, achieving strong financial results.
- Collaborated with sales, marketing, and engineering teams to develop go-to-market strategies that drove product adoption and revenue growth.
- Managed a team of product managers, fostering innovation and creativity in product design and execution.
Lead Product Manager
Lyra Health
09.2021 - 10.2022
- Streamlined product development process for quicker market launch and improved customer satisfaction.
- Scaled our health plan product lines vastly improving operational efficiency, reducing headcount, and opening up new revenue and pricing models.
- Grew our product team by 7 and introduced key product operational processes for better collaboration across the company, improving team retention and NPS by 50%.
- Led user experience improvements, resulting in increased customer satisfaction scores and reduced churn rates.
Senior Product Manager
Lyra Health
01.2021 - 09.2021
- Launched new coaching products, leading to significantly reduced costs for employers YoY
- Retooled clinical outcomes for sustainability and data measurement, demonstrating ROI to buyers and increasing customer retention by 3% QoQ
- Managed a 7-person cross-functional team within the SCRUM and Agile processes across 4 product lines
Product Manager
Lyra Health
04.2019 - 01.2021
- Launched new meds management, health plan and guided self-care products, leading to a 200% increase in eligible members and 16% reduction in PMPM costs
- Built session notes product, resulting in key product and clinical decisions, ultimately leading to strategic pivots within the company
- Built productivity tools based on user research to achieve a 10% increase in gross profit margins on flagship program
Product Manager
Cengage
02.2018 - 03.2019
- Built new Psychology products based off market research and user insights, increasing activations by 43% and increasing digital usage by 72%
- Launched new skills educational product, generating a 28% increase in digital sales YoY
- Led research on students to better understand jobs-to-be done, resulting in product concepts used across company for subscription services
- Managed a cross-functional 7-person team and $21M product roadmap across 5 product lines
Product Owner/Content Strategist
Study.com
01.2017 - 02.2018
- Owned product roadmap for a 15M business; launched the Computer Science and Health products, generating a 10% increase in subscribers and 100K increase in revenue based on market segmentation and user research
- Led research on users and competitors in the college space to build and scale new content through SEO, increasing brand reach, organic traffic and account creation
- Launched new contractor role through A/B tests, increasing content production and ROI
- Owned college partnerships with Trident, University of Phoenix, and Kaplan, increasing branding & profitability
Editorial Project Manager
Course Hero
05.2016 - 12.2016
- Built literature product with product, engineering, and design to publish 200 literature study guides with a 10M budget
- Jump-started user research with UX/UI team, generating over 100 product insights
- Worked with Director of Content to publish, promote 200 infographics in 9 months, resulting 5000 Pinterest followers
- Launched “Top 10 Things” product feature by leading engineering in ideation and specs, coordinating with legal
- Led market research and competitive analysis for non-literature products, creating roadmap for future vision
- Owned technical, editorial, and design roadmaps followed by internal team and external agencies
Northeast Community Manager
Course Hero
09.2014 - 05.2016
- Created and launched key marketing events to increase subscribers in the Northeast by 300% YoY
- Prioritized and managed the Northeast roadmap and business budget to drive key business wins
- Developed strategic content acquisition initiatives in the Northeast, increasing acquired content by 51% YoY
- Recruited, trained, and managed of a team of 30+ interns to represent Course Hero’s brand across campuses
Marketing Copywriting Manager
Lamps Plus
12.2012 - 08.2014
- Implemented marketing communications strategy across web, print & blog in coordination with marketing and sales
- Employed SEO & Google Adwords to improve Google search ranking on key pages, increasing CTR by 20%
- Managed a team of 3 full-time copywriters and 4 remote freelancers
Education
The Product School
08.2017
B.A. in Psychology, Writing Seminars -
Johns Hopkins University
05.2012
Skills
- Market research
- Data analysis & segmentation
- Prototyping & wireframing
- Agile product development
- Project Management
- Cross-functional team leadership
- Delivering on time & within budget
- Contractor management
- Marketing, design, UX/UI
- KPIs & metrics
- User acquisition & engagement
- Google Analytics
- SQL/Tableau
- Jira/Asana
Websites
Medium
medium.com/@shelbyannestewart
Timeline
Group Product Manager
Lyra Health
10.2022 - Current
Lead Product Manager
Lyra Health
09.2021 - 10.2022
Senior Product Manager
Lyra Health
01.2021 - 09.2021
Product Manager
Lyra Health
04.2019 - 01.2021
Product Manager
Cengage
02.2018 - 03.2019
Product Owner/Content Strategist
Study.com
01.2017 - 02.2018
Editorial Project Manager
Course Hero
05.2016 - 12.2016
Northeast Community Manager
Course Hero
09.2014 - 05.2016
Marketing Copywriting Manager
Lamps Plus
12.2012 - 08.2014
The Product School
B.A. in Psychology, Writing Seminars -
Johns Hopkins University
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