SHELBY LOVELOCK
Whitby
Summary
With over eight years of progressive Communications experience, I aim to enhance value and deliver a positive impact to my employer. Drawing upon diverse skills acquired from both education and work in the retirement home sector, I strive to expand my skill-set and drive productivity. I am passionate about supporting clients through clear, effective communication, problem-solving, and analytical abilities.
Overview
9
9
years of professional experience
Work History
Marketing Manager/Retirement Living Consultant
Chartwell Retirement Residences
03.2022 - Current
- President's Club Winner
- Act as liaison by facilitating relationships with residents, families, community stakeholders and staff
- Expertise in developing, communicating, and promoting programs and services
- Ensure our community complies with the RHRA regulations
- Analyzed market trends and competitive landscape to identify new opportunities for expansion and partnership.
- Developed CRM database of qualified leads through referrals, cold calling, direct mail, email campaigns and networking.
Community Relations Coordinator
Esprit Lifestyle Communities
05.2018 - 03.2022
- Responsible for tracking and monitoring communications initiatives to evaluate level of success
- Lead family and resident tours while pitching our communities appeal and amenities
- Create in-house content and materials to yearly media strategy and plan
- Partners with other leadership members to keep social media accounts up to date
- Implement, create and provide guidance on innovative communication strategies
Communications and Member Relations Manager
The Albany Club
10.2016 - 05.2017
- Responsible for the onboarding of new members
- Developed speeches for leadership members
- Created all digital content including videos, photographs and social media plans
- Developed and produced all Club communication including corporate social media accounts
- Recruited potential new members through various outlets, strategies, community engagement and events
- Coordinated events and partook in the Membership Committee
- Implemented policies for member retention through proactively identifying and reacting to issues
Communications and Contract Coordinator
PVCI Inc.
03.2016 - 10.2016
- Allocated and staffed residential appraisal contracts
- Edited appraisers commercial reports for grammar, consistency and accuracy
- Searched and compiled bidding documents for potential contracts
- Researched and produced up-to-date and true market information for appraisers
- Coordinated appointments and payment for residential appraisals
Education
Graduate Certificate - Corporate Communications
Seneca @ York
Toronto, Ontario04.2013
Bachelor of Arts - History
Queen’s University
Kingston, Ontario05.2012
Skills
- Strong verbal and written communication skills
- Formulating effective messaging strategies
- Experience developing legal materials and reports
- Proficient use of computer software applications including: Microsoft Office, web technologies and graphic arts software
- Draft newsletters and web content
- Client and Customer retention through stakeholder and community engagement
- Customer relationship management (CRM)
- Price structuring
- Budget forecasting
- Salesforce CRM software
- Partnership development
- Customer acquisition
Timeline
Marketing Manager/Retirement Living Consultant
Chartwell Retirement Residences
03.2022 - Current
Community Relations Coordinator
Esprit Lifestyle Communities
05.2018 - 03.2022
Communications and Member Relations Manager
The Albany Club
10.2016 - 05.2017
Communications and Contract Coordinator
PVCI Inc.
03.2016 - 10.2016
Bachelor of Arts - History
Queen’s University
Graduate Certificate - Corporate Communications
Seneca @ York
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