Shelby Henderson
Ottawa,ON
Summary
Dynamic leader with a proven track record at Imperial Tobacco Canada, adept in sales process optimization and strategic planning. Excelled in enhancing sales operations, driving market share growth, and leading successful product launches. Skilled in fostering cross-functional team collaboration and developing high-performing teams. Achieved significant efficiency gains and revenue growth through innovative strategies and marketing savvy.
Overview
4
4
years of professional experience
Work History
B2B & Sales Operations Manager
Imperial Tobacco Canada
03.2023 - Current
- Analyzed sales metrics to identify trends and areas for improvement, informing strategic decisions.
- Led cross-functional teams, enhancing communication and coordination across departments.
- Streamlined sales operations, resulting in increased revenue and market share growth.
Careers at Airbnb - Directed successful product launches across 15,000 retail locations, demonstrating project management expertise.
- Managed and developed a team of 8, fostering a high-performance culture.
- Oversaw year-end sales initiatives, aligning with company financial objectives.
- Implemented pricing strategies across 10,000 B2B retail locations, showcasing strategic planning skills.
National Channel Manager- Grocery, C&G
Imperial Tobacco Canada
07.2021 - 03.2023
- Coached managers on channel management best practices, leading to improved performance.
- Evaluated market trends and competitor data to identify opportunities for market expansion.
- Developed comprehensive training programs, enhancing team capabilities and product knowledge.
- Monitored and adjusted strategies to maintain a competitive market edge.
- Strengthened partnerships with channel partners, ensuring timely issue resolution and long-term collaboration.
- Led cross-functional teams in executing marketing initiatives, increasing brand visibility.
- Facilitated interdepartmental communication to streamline workflows and improve efficiency.
- Managed annual budgets for national channel programs, effectively allocating resources.
- Introduced incentive programs that consistently motivated channel partners to exceed sales targets.
Campaign Manager
Imperial Tobacco Canada
01.2021 - 07.2021
- Developed and implemented targeted marketing strategies, enhancing campaign performance.
- Applied A/B testing methodologies to optimize creative elements and engagement rates.
- Collaborated with cross-functional teams to align campaign objectives and messaging.
- Conducted post-campaign analyses to identify successes and areas for improvement.
- Integrated advanced marketing technologies to enhance campaign management capabilities.
- Managed multi-channel campaigns, increasing brand visibility and customer engagement.
- Defined campaign roles and staffed positions effectively.
- Established communication channels among teams for seamless collaboration during campaign development.
- Drove successful product launches with compelling narratives and engaging visuals.
Education
Bachelor Of Arts - Law
Carleton University
Ottawa, NoneSkills
- Sales Process Optimization
- Strategic Planning
Airbnb Community - Business Development
- Marketing Strategy Development
- Cross-functional Team Leadership
- Data Analysis and Interpretation
- Project Management
- Budget Management
- Process Improvement
- Communication and Collaboration
Languages
English
Native or Bilingual
Timeline
B2B & Sales Operations Manager
Imperial Tobacco Canada
03.2023 - Current
National Channel Manager- Grocery, C&G
Imperial Tobacco Canada
07.2021 - 03.2023
Campaign Manager
Imperial Tobacco Canada
01.2021 - 07.2021
Bachelor Of Arts - Law
Carleton University