SHELBY DONINE - FLOTMAN
Dove Canyon
Summary
Creative and motivated marketing and communications professional with a passion for connecting people, ideas, and brands. Experienced in developing engaging campaigns, managing events, and bringing projects to life from concept to completion. Known for strong collaboration, organization, and a hands-on approach that blends strategy with creativity. Enjoys building genuine relationships and crafting meaningful content that drives engagement and supports company goals.
Overview
7
7
years of professional experience
Work History
Marketing & Communications Manager
NAIOP SoCal
05.2023 - 11.2025
- Plan and coordinate marketing activities to ensure alignment with company strategy, brand, and goals.
- Support Client Success and Committee needs by coordinating marketing campaign content, including graphics, blog posts, social media posts, and advertisements.
- Develop effective professional relationships with staff members, members, and qualified leads.
- Work with external marketing vendors to communicate project goals, manage timelines, and adhere to budget and project goals.
- Manage schedules, workflows, prioritization, and project reports.
- Collaborate with cross-functional partners to report, analyze, and continuously improve content to increase engagement on multiple platforms.
- Assist at company events and programs.
- Analyzed market trends to inform strategic decisions and optimize communication strategies effectively.
- Oversaw website design updates, enhancing user experience and boosting site traffic numbers.
- Managed public relations efforts, securing positive media coverage to promote company events and accomplishments.
Marketing Coordinator
Acra Lending
11.2021 - 11.2022
- Supported the Marketing Director in developing a comprehensive Public Relations & Communications Strategic Marketing Plan for multiple loan origination channels.
- Communicated campaign objectives, timelines, and deliverables.
- Planned and managed Marketing Department meetings.
- Coordinated all aspects of event planning for conferences and trade shows.
- Maintained an internal directory of sales support materials, ensuring all collateral and premiums are current and accessible for Sales.
- Conceptualized, coordinated, and wrote copy for social media posts, email marketing, PDF collateral, and print collateral.
- Provided administrative support to the Marketing team.
- Developed and implemented marketing campaigns to enhance brand visibility.
- Coordinated social media content strategy, driving engagement across platforms.
- Collaborated with cross-functional teams to ensure cohesive messaging and branding efforts.
- Oversaw event planning and execution, enhancing customer interaction and brand awareness.
- Answered general marketing department inquiries by email, phone, and mail.
Loan Processor
New American Funding
07.2020 - 02.2021
- Managed the pipeline of mortgage loans.
- Gathered information at the direction of underwriters to fulfill agency guidelines.
- Served as liaison and point of contact between loan officers and underwriters.
- Contacted borrowers to ensure loan terms and conditions were accurately conveyed and documented properly.
- Worked with multiple departments and vendors to provide a smooth borrower experience.
- Processed loan applications efficiently, ensuring compliance with regulatory standards and company policies.
- Reviewed financial documents for accuracy, identifying discrepancies and resolving issues promptly.
- Provided exceptional customer service by addressing inquiries and guiding clients through the loan process effectively.
- Reviewed loan files for completeness, identified missing documentation, and generated condition lists for applicants.
Marketing Specialist
Boomerang Marketing Concepts, Inc.
12.2019 - 11.2020
- Assisted in account supervision and customer service; managed projects, campaigns, and collateral.
- Provided marketing portal customer support.
- Developed and executed targeted marketing campaigns to enhance brand visibility and engagement.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Analyzed market trends and consumer behavior to inform strategic marketing decisions.
Marketing Intern
Amwest Funding
06.2018 - 08.2018
- Completed Summer Internship Program with this national residential mortgage lender.
- Assisted in building/writing B2B sales collateral.
- Coordinated industry conference representation.
- Participated in marketing strategy sessions with the marketing team.
- Administered functions within their automated marketing platform.
- Assisted in creating content for social media platforms to engage target audience.
- Assisted in creating written, video, and image content for marketing channels.
- Assisted in the planning and execution of successful product launch events.
Education
Bachelor of Arts - Communication Studies, Journalism
University of Nevada, Reno
Reno, NV12.2019
Skills
- Community engagement
- Social media engagement
- CRM management
- Marketing analytics
- Internal communications
- Campaign management
- Vendor management
- Press releases
- Podcast production
- Trade show coordination
- Problem-solving abilities
- Multitasking
- Reliability
- Excellent communication
- Organizational skills
- Team collaboration
- Adaptability and flexibility
- Relationship building
- Content creation
- Client relationship management
- Professionalism
- Public speaking
- Proficient: Microsoft Word, PowerPoint, Excel, Outlook, Google Drive (Docs, Sheets, Forms, Slides), Milanote, Google Analytics, Canva
- Intermediate: Adobe Photoshop, Illustrator, Acrobat
- Photography: Experienced with Canon and Nikon cameras (completed multiple photography college courses)
- Social Media: Proficient in Instagram, Twitter, Facebook, LinkedIn; extensive experience writing social posts and articles for publication
- Web: Experienced with HTML and WordPress
Affiliations
- Pi Beta Phi Fraternity for Women
- - Communications Chair, Nevada Alpha Chapter (University of Nevada, Reno)
- - Alumni Member, South Orange County Pi Beta Phi Alumnae Club – Programming Chair
- - Alumnae Advisory Committee (AAC) Operations Advisor, University of California, Irvine Chapter
LANGUAGE SKILLS
- Proficient in conversational Spanish
English
Native or Bilingual
Timeline
Marketing & Communications Manager
NAIOP SoCal
05.2023 - 11.2025
Marketing Coordinator
Acra Lending
11.2021 - 11.2022
Loan Processor
New American Funding
07.2020 - 02.2021
Marketing Specialist
Boomerang Marketing Concepts, Inc.
12.2019 - 11.2020
Marketing Intern
Amwest Funding
06.2018 - 08.2018
Bachelor of Arts - Communication Studies, Journalism
University of Nevada, Reno