Shelbie Thomson
Bainsville,ON
Summary
Accomplished and results-driven Marketing Director and former General Manager with over seven years of experience with Domino's Pizza. Proven track record in strategic marketing, operations management, team leadership and mentorship. Adept at driving sales growth, turning around underperforming locations, and achieving consistent 5-star service excellence. Recognized with multiple awards for sales increases, performance, and operational excellence.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Director of Marketing and Business Development
Domino's Pizza Canada
Ottawa, ON
05.2024 - Current
- Spearheaded marketing initiatives for 10 Domino's Pizza locations across Canada, implementing innovative strategies that increased customer acquisition and retention.
- Developed and executed promotional campaigns, upsell contests, and community engagement events, resulting in a measurable uptick in sales.
- Oversaw the integration of Uber Eats marketing, utilizing data analytics to optimize digital campaigns and track ROI.
- Designed print and digital marketing materials tailored to regional preferences, ensuring alignment with brand standards and customer appeal.
- Led performance tracking initiatives to evaluate marketing effectiveness, presenting findings to Franchise and supervisors and adjusting strategies accordingly.
- Training supervisors, managers and employees to implement marketing materials, how to be involved in community events, how to communicate to brands for collaboration
- HR Elements: Creating job ads, job descriptions, pay scales, conducting interviews, hiring and initial entry into the Domino's program, as well as implementing a 6-week training program.
General Manager of Operations
Domino's Pizza
Ottawa, ON
03.2017 - 05.2024
- Revitalized three underperforming locations into top-performing 5-star awarded stores, improving sales, service quality, and operational efficiency.
- Achieved a record-breaking sales increase in 2023, earning the Highest Sales Increase and Peak Performance Award for that year.
- Boosted order counts significantly in 2023, earning the Highest Order Count Increase Award.
- Delivered exceptional customer service, earning the Exceptional Service Award in 2022 and 2023.
- Secured consistent 5-Star Awards for operational excellence from 2017 through 2024.
- Recruited, trained, and mentored high-performing teams, fostering a culture of accountability and excellence resulting in record low employee turnover rate
- Optimized food ordering efficiency through vendor attentiveness, inventory control measures, and streamlined logistics processes for food ordering using usage reports.
- Reduced oven load times, delivery and wait times through careful planning.
- Monitored daily cash discrepancies, inventory shrinkage and "controlled the controllables"
Education
Bachelor of Arts - Music Performance
Carleton University
Ottawa, None04-2019
Skills
- Team leadership and collaboration
- Strategic Marketing and Campaign Management
- New Customer acquisition
- Sales Analysis and Growth Strategies
- Operational Turnarounds and Store Management
- Team Leadership and Mentorship
- Problem-solving abilities
- Customer Service Excellence
- Self motivation
- Digital Marketing and Data Analytics
Accomplishments
- Highest Sales Increase Award (2023)
- Peak Performance Award (2023)
- Highest Order Count Increase Award (2023)
- Exceptional Service Award (2022, 2023)
- 5-Star Awards (2017 – 2024)
Certification
- Food handlers safety certification
Languages
English
Native or Bilingual
French
Professional Working
Timeline
Director of Marketing and Business Development
Domino's Pizza Canada
05.2024 - Current
General Manager of Operations
Domino's Pizza
03.2017 - 05.2024
Bachelor of Arts - Music Performance
Carleton University