Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Timeline
Generic

Shehani Seneviratne

Brampton,Ontario

Summary

Aspiring Research Operations Analyst Co-op aiming to apply analytical acumen and a passion for consumer behavior to support and enhance the customer-centric mission at Loblaws Companies Limited.

Overview

12
12
years of professional experience

Work History

Consumer Insights Manager

Infinity Apparel Pvt Ltd
06.2019 - 08.2023
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Cross-trained existing employees to maximize team agility and performance.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Onboarded new employees with training and new hire documentation.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
  • Improved safety procedures to create safe working conditions for workers.
  • Controlled costs to keep business operating within budget and increase profits.
  • Improved marketing to attract new customers and promote business.
  • Planned and budgeted accurately to provide business with resources needed to operate smoothly.

Market Research Analyst

EcoFashion Ltd.
06.2015 - 05.2019
  • Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
  • Created and managed database of information gathered from research.
  • Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
  • Created and presented real-time reports on current market conditions to upper management.
  • Conducted end-to-end market research processes through primary and secondary research methods.
  • Collated information to interpret data for clients.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.

Brand Strategist

StyleSavvy Retailers
01.2012 - 12.2013
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Tracked key performance indicators to measure success of campaigns.
  • Conducted primary and secondary research to better understand customer needs and behaviors.

Education

Post-Baccaleurate Diploma - Strategic Relationship Marketing

George Brown College
Toronto, ON
09.2023

Master of Arts - Design Management

Northumbria University
Newcastle Upon Tyne, England
05.2015

Skills

  • Effective Communication
  • Teamwork and Collaboration
  • Problem-Solving
  • Adaptability
  • Time Management
  • Critical Thinking
  • Data Analytics
  • Proficiency in MS Excel and PowerPoint
  • Database Management
  • Statistical Analysis
  • CRM Software Knowledge
  • Consumer Insights Analysis

Additional Information

· Currently enrolled in a post-graduate diploma in Strategic Relationship Marketing

· Proficiency in data analysis with a demonstrated ability to interpret data trends and provide actionable insights.

· Experience with various research methodologies and consumer behavior studies.

· Advanced skills in Microsoft Excel and PowerPoint, with experience in data visualization and presentation of research findings.

· Strong organizational and project management skills with a track record of successfully managing timelines and deliverables.

· Excellent written and verbal communication abilities, with experience in articulating complex data to diverse audiences.

· A keen interest in exploring innovative research methods to enhance business strategies and consumer insights.

Languages

English
Native or Bilingual
sinhala
Native or Bilingual

Timeline

Consumer Insights Manager

Infinity Apparel Pvt Ltd
06.2019 - 08.2023

Market Research Analyst

EcoFashion Ltd.
06.2015 - 05.2019

Brand Strategist

StyleSavvy Retailers
01.2012 - 12.2013

Post-Baccaleurate Diploma - Strategic Relationship Marketing

George Brown College

Master of Arts - Design Management

Northumbria University

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Shehani Seneviratne