SHEHANA WIJAYAPURA
Toronto,Canada
Summary
Marketing and Communications professional with 6+ years of international experience across Canada, the U.S., the Middle East, and South Asia. MBA candidate in Business Analytics with strengths in campaign coordination, content creation, stakeholder communication, and data-driven decision-making. Brings hands-on Canadian experience, strong cross-cultural collaboration skills, and the ability to support marketing initiatives in diverse, global environments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
OPERATIONS COORDINATOR
MAANKO LABS INC
, CANADA
12.2025 - Current
- Coordinate between technical and business teams to support service delivery
- Contribute to workflow optimization and operational efficiency initiatives.
- Assist with process documentation, client communication, and internal reporting
- Support operational coordination for intelligent automation solutions for small and growing businesses
MARKETING COORDINATOR
PERFOMAD LLC
, USA
10.2024 - Current
- Coordinate digital marketing initiatives for ecommerce clients across multiple platforms
- Support campaign execution, performance tracking, and reporting using analytics tools
- Assist with content creation, ad coordination, and optimization strategies
- Collaborate with internal teams to improve conversion rates and client outcomes
- Manage timelines, documentation, and communication with stakeholders
SENIOR MARKETING EXECUTIVE
MOOD ESPRESSO LLC
DUBAI, UAE
05.2023 - 08.2024
- Led B2B and B2C marketing and sales initiatives to grow brand presence and revenue
- Achieved and exceeded sales targets by closing high-value corporate and retail clients (Average sales 40,000AED per month)
- Managed client relationships, negotiations, and account development
- Analyzed sales and customer data to identify growth opportunities
- Supported promotional campaigns, partnerships, and brand communications
MARKETING COORDINATOR
XVERSION LLC
DUBAI, UAE
12.2022 - 05.2023
- Coordinated marketing campaigns for consumer electronics products across digital channels
- Assisted with content development, promotional planning, and campaign execution
- Conducted market research and competitor analysis to support product positioning
- Tracked campaign performance and prepared reports for management
- Supported coordination with vendors, designers, and sales teams
MARKETING EXECUTIVE
IIPS PVT LTD
COLOMBO, SRI LANKA
03.2020 - 11.2022
- Planned and executed marketing campaigns for education and professional programs
- Achieved 200+ new students monthly.
- Created digital and offline promotional content aligned with brand messaging
- Managed social media platforms and lead generation activities
- Coordinated communication with students, partners, and internal stakeholders
SENIOR TEACHER/ OPERATIONS MANAGER
BRITISH EDUCATION KINGDOM
COLOMBO, SRI LANKA
03.2017 - 02.2020
- Managed daily operations, scheduling, and stakeholder communication
- Developed written and presentation-based content for academic programs
- Coordinated internal communication, reporting, and administrative processes
- Supported student engagement initiatives through targeted messaging and feedback analysis
Banking Intern (6 months internship programme)
Commercial Bank PLC
Colombo, Sri lanka
09.2016 - 03.2017
- Assisted clients with account inquiries and transaction requests.
- Communicated effectively with clients to resolve issues and provide information.
- Supported the team in preparing financial reports and documentation.
- Maintained client records and ensured data accuracy in the system.
- Conducted research on banking products to enhance customer service offerings.
- Collaborated with staff to streamline administrative procedures and workflows.
Education
MBA - BUSINESS ANALYTICS
QUEEN MARGARET UNIVERSITY
EDINBURGH08-2026
Bachelor of Science - Business Management
WAYAMBA UNIVERSITY OF SRI LANKA
Sri Lanka01.2022
TEFL (UK) CERTIFICATION -
LONDON TEACHER TRAINING INSTITUTE
London, UK01.2019
Skills
- Promotional strategy
- Communications Management
- Written and Verbal communication
- Team collaboration
- Scheduling management
- Personnel resource allocation
- Administrative management
- Operational planning
- Customer relationship management
- Content Creation and Copy writing
- Email marketing
- B2B and B2C Sales
- Market research
- E-Commerce Marketing
- CRM and Lead Management (UDOO)
- Reporting and Performance Tracking
- Corporate Communications
- General administrative support
Certification
Blended Standard First Aid and CPR Level C/AED, 12/01/25
Timeline
OPERATIONS COORDINATOR
MAANKO LABS INC
12.2025 - Current
MARKETING COORDINATOR
PERFOMAD LLC
10.2024 - Current
SENIOR MARKETING EXECUTIVE
MOOD ESPRESSO LLC
05.2023 - 08.2024
MARKETING COORDINATOR
XVERSION LLC
12.2022 - 05.2023
MARKETING EXECUTIVE
IIPS PVT LTD
03.2020 - 11.2022
SENIOR TEACHER/ OPERATIONS MANAGER
BRITISH EDUCATION KINGDOM
03.2017 - 02.2020
Banking Intern (6 months internship programme)
Commercial Bank PLC
09.2016 - 03.2017
MBA - BUSINESS ANALYTICS
QUEEN MARGARET UNIVERSITY
Bachelor of Science - Business Management
WAYAMBA UNIVERSITY OF SRI LANKA
TEFL (UK) CERTIFICATION -
LONDON TEACHER TRAINING INSTITUTE