Shearer Wang
Vancouver,Canada
Summary
- 10 years of hands-on experience in business strategy, marketing strategy and market research with rich experience in top consultant company include Accenture.
- Possesses a result-driven mindset with a bachelor's degree in econometrics and an MBA from UBC Sauder.
- Rich experience in delivery strategic plan for leading brands, including NBA, Adobe and Volkswagen for the global markets growth.
Overview
12
12
years of professional experience
Work History
Director, Product Marketing
Wondershare Technology
01.2018 - Current
- Orchestrated and directed a team of 18 in the development of B2C creative video product business strategies, encompassing the go-to-market and strategy execution.
- Evaluated the effectiveness of initiatives using diverse business and marketing metrics, coupled with consistent market and user research.
- Drove an impressive 12.1% annual revenue increase by steering market execution in alignment with the annual strategic plan.
- Established a valuable external partnership with Intel for the execution of offline events and product integration.
Senior Strategy Manager
Interbrand | Omnicom Group
01.2016 - 01.2018
- Achieved a $2.4 million USD revenue in the first fiscal year through forging effective stakeholder relationship management, and improve of the go-to-market approach.
- Elevated Huawei's brand value by an impressive 14% (equivalent to $6.68 billion USD) through the formulation and execution of a global brand experience strategy based on comprehensive primary and secondary research.
Senior Consultant
MetaDesign | Publicis Groupe
01.2015 - 01.2016
- Successfully led a team to secure the NBA CRM project pitch, leading to a 35% surge in consumer sign-ups. This accomplishment was driven by the development and implementation of an all-encompassing go-to-market strategy, stakeholder and consumer research, and a naming strategy.
- Managed Volkswagen's localization and M&A endeavors in China by delivering strategic guidance on brand migration and brand growth roadmap.
Business Analyst
Accenture
01.2012 - 01.2013
- Initiated think tank activity and published research results on sustainable energy solutions, which supported the firm's sustainability innovation strategy
- Developed China's first IoT energy management system for CNPC, the largest petroleum company in China, by designing technology automation processes and dashboard interacting logic using Visio.
Education
Master of Business Administration (candidate) -
UBC Sauder School of Business
Vancouver, Canada12.2022
Bachelor of Economics and Econometrics -
University of York
York, United Kingdom12.2012
Skills
- Strategic Planning and Alignment: 10 Years
- Brand and Market Strategy: 10 Years
- Market Trends Analysis: 10 Years
- Market Research: 10 Years
- Market Penetration: 8 Years
- Project Management: 8 Years
- Product Marketing: 3 Years
- New Business Development: 8 Years
- Team Management: 6 Years
Hobbies and Interests
A historical fiction book lover, my favorite from last year was The Vanishing Half by Brit Bennett. Hold a Yoga Instructor certification, but the only student has been my cat so far. Passionate in snowboarding and camping; completed The Duke of Edinburgh Award Silver level in the UK.
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Director, Product Marketing
Wondershare Technology
01.2018 - Current
Senior Strategy Manager
Interbrand | Omnicom Group
01.2016 - 01.2018
Senior Consultant
MetaDesign | Publicis Groupe
01.2015 - 01.2016
Business Analyst
Accenture
01.2012 - 01.2013
Master of Business Administration (candidate) -
UBC Sauder School of Business
Bachelor of Economics and Econometrics -
University of York
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