Shay Baig
Kitchener,ON
Summary
Results-driven marketing professional known for high productivity and efficient task completion.
Specializing in digital marketing, content marketing, and overall brand strategy to ensure seamless execution of marketing initiatives.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator
Transchem Group
Cambridge
01.2022 - Current
- Formulate go-to-market strategy for new launches, including products and relaunches.
- Design, planning, and logistics for trade show booths worldwide.
- Provide sales support for Canadian, US, and International Sales teams – developed marketing programs, marketing materials, and end user content to strengthen sales.
- Manage monthly newsletters in addition to surveys, webinars, and special events through email marketing.
- Manage all social media content for two company brands
- Run both Google and Facebook advertisements towards target market.
- Met with customers to support their marketing efforts as well as to film 7+ testimonials.
- Developed 75+ unique blog content for SEO and educational purposes.
Marketing Consultant
Views Balcony Bar Inc.
01.2023 - 05.2023
- Worked closely with senior management to conduct market analysis for international expansion.
Marketing & HR Assistant
LinHR Consulting Inc.
05.2021 - 08.2021
- Created email campaigns in newsletter forms, as well as promotions and webinar invites
- Designed graphics for social media, website, and clients
- Created training and webinar materials in scripts, decks, tables
- Produced brand introduction and training videos.
Education
Bachelor Business Administration (Honours) - International Business Management
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ONSkills
- Strategic Planning
- Social Media Management
- Content Creation
- Copywriting
- Website management
- Google Analytics
- Google & Facebook Ads
- Project Management
- Trade Show Coordination
- Email Marketing
- SEO Optimization
- Product Launches
- Media Relations
- Sales Support
- Brand Development
- Event Planning
Timeline
Marketing Consultant
Views Balcony Bar Inc.
01.2023 - 05.2023
Marketing Coordinator
Transchem Group
01.2022 - Current
Marketing & HR Assistant
LinHR Consulting Inc.
05.2021 - 08.2021
Bachelor Business Administration (Honours) - International Business Management
Conestoga College Institute of Technology And Advanced Learning
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