Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Shawna Linn

Kamloops,BC
Shawna Linn

Summary

MINI BIO: I'm a copywriter, fictional creative writer/ author/ editor/ ghostwriter/ blogger, proud mom, world traveler, and experienced ESL teacher with a plethora of life experience to bring to the creative table.

HIGHLIGHTS OF QUALIFICATIONS:

-2+ years copywriting for small, Canadian, boutique-style, intuitive marketing agency.

-Editor and “copy janitor” for publishing and marketing sectors.

-Good knowledge of attraction marketing platforms, social media platforms and promotion, algorithms, website design, blogging, worldwide advertising using media ecosystems and funnels, SEO

-Copywriting to increase brand awareness with ongoing experience formulating landing pages, direct mail campaigns, sales pages, email campaigns, sales pages, some social media ads

-Technical resume writing

-Write copy for resumes, ads, email campaigns, landing pages, Speaker One sheets, sales pages, landing pages etc.

-Knowledge of online attraction marketing techniques

-Content editor and author of fiction, children's books, anthologies, photography, creative writing, essay writing/editing, resumes

-Excellent attention to detail, client care, and time management skills

-17+ years as an international teaching contractor (ESL) using web conferencing software from a home-based, virtual classroom

-Extensive world travel experience/Culturally sensitive -

-Work well independently and as part of a team.

-Good administrative and computer skills (type 80+ wpm)

-Bookkeeping and accounting/word processing/data entry/contracts/legal navigation/liability

-Skilled in utilizing new techniques and keeping up with latest trends in writing.

-Organized and dependable candidate successful at managing multiple priorities with a positive attitude. -

-Willingness to take on added responsibilities to meet team goals.

-Ready to help team achieve company goals.

Overview

20
years of professional experience

Work History

GEOS JAPAN Inc

School Leader, Head Teacher

Job overview

  • Observed students to identify individuals in need of additional support and developed strategies to improve assistance.
  • Instructed students on how to measure academic proficiency and understanding on IELTS, TOEIC, TOEFL
  • Worked cooperatively with other teachers, administrators, and spouses to help students reach learning objectives.
  • Planned and implemented integrated lessons to meet national Japanese and Korean learning standards.
  • Supported student teachers by mentoring on classroom management, lesson planning, and activity organization.
  • Communicated frequently with parents, students, and faculty to provide feedback and discuss instructional strategies.
  • Implemented creative ways to foster curiosity for complex principles through hands-on learning and planned activities.
  • Registered student progress and attendance on database to enable tracking history and maintain accurate records.
  • Advised and counseled students to help them develop skills and knowledge required to succeed.

Superpower Digital
Edmonton, AB

Copywriter/ Editor
09.2020 - 12.2022

Job overview

  • Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
  • Improved search result rankings with targeted SEO strategy.
  • Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
  • Formatted copy to align with project-specific guidelines.
  • Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Conducted research to identify audience demographics, incorporating collected data into future copy.
  • Edited and proofread drafts of articles and other documents.
  • Collaborated with illustrators and photographers to enhance content.
  • Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
  • Researched and wrote news stories, articles and reviews for online publications.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Provided editorial guidance to facilitate delivery of top-quality content.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Managed competing deadlines with efficiency.
  • Confirmed compliance with regulatory standards and guidelines prior to publication.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Supported client projects from planning to on-time completion of quality deliverables.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.

Blogger

Freelancer
02.2022 - 06.2022

Job overview

  • Implemented SEO strategies to optimize web content for search engines.
  • Created content for websites and online publications.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Researched and wrote news stories, articles and reviews for online publications.
  • Managed competing deadlines with efficiency.
  • Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
  • Promoted and marketed works through social media platforms.
  • Edited and proofread drafts of articles and other documents.

Online ESL Instructor
01.2011 - 01.2020

Job overview

  • Developed and maintained effective record keeping system for tracking learner attendance, participation and progress.
  • Educated students in basics of English grammar and conversational speaking.
  • Created and delivered engaging lesson plans to accommodate different learning styles.
  • Conducted individualized 1:1 and group sessions for students with wide variety of language learning needs.
  • Personalized instruction based on needs, interests and capabilities of individual students.
  • Developed activities and integrated technology to diversify instruction.
  • Assigned lessons and corrected homework.
  • Increased ESL students' reading levels by integrating online word games and altering lesson plans for students needing extra guidance.
  • Facilitated class discussion to help students work through questions and expand understanding.
  • Used positive reinforcement and provided clear feedback to help students succeed.
  • Facilitated small group and individual instruction to maximize student learning.
  • Gave one-on-one attention to each student while maintaining overall focus on entire group.
  • Collaborated with other professionals to develop creative solutions to challenges faced by adult learners.
  • Conducted skills assessments to uncover performance gaps.
  • Maintained complete student records with accurate grades and attendance information.

Painting Corporation

Director
01.2007 - 01.2011

Job overview

  • Conducted meetings with staff to discuss production progress and to attain production objectives.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Developed and maintained courteous and effective working relationships.
  • Worked effectively in fast-paced environments.
  • Worked well in a team setting, providing support and guidance.

Home Tutoring Agency

01.2006 - 01.2007

Tutor
01.2005 - 01.2006

Private ESL tutor
01.2003 - 01.2004

Education

Sprott Shaw Community College
Kamloops, BC

Certificate from Legal Administration With Practicum
09.2015

University Overview

Legal Administration with Practicum Certificate

University of Cambridge ESOL

Certificate in English Language Teaching to Adults (CELTA)
2003

Thompson Rivers University

Bachelor of Arts from Contemporary Literature Women's Studies/Psychology
2000

Skills

  • Content Strategy
  • Self-Publishing Experience
  • Objective and Strategy Determination
  • Research Writing
  • Copy Editing
  • Fiction Writing
  • Creative Development
  • Essay Writing
  • Promotional Marketing and Advertising
  • Short Stories
  • Email Communication
  • Copywriting
  • Email Marketing
  • Team Collaboration
  • Brand Messaging
  • Web Page Creation and Editing
  • Unique Content Creation
  • Copyright Procedures and Protocols
  • Social Media Content
  • Video Conferencing Software
  • Editing
  • Concept Development

Timeline

Freelancer

Blogger
02.2022 - 06.2022

Copywriter/ Editor

Superpower Digital
09.2020 - 12.2022

Online ESL Instructor

01.2011 - 01.2020

Director

Painting Corporation
01.2007 - 01.2011

Home Tutoring Agency
01.2006 - 01.2007

Tutor

01.2005 - 01.2006

Private ESL tutor

01.2003 - 01.2004

School Leader, Head Teacher

GEOS JAPAN Inc

Sprott Shaw Community College

Certificate from Legal Administration With Practicum

University of Cambridge ESOL

Certificate in English Language Teaching to Adults (CELTA)

Thompson Rivers University

Bachelor of Arts from Contemporary Literature Women's Studies/Psychology
Shawna Linn