Shawna Kerr
Rosamond
Summary
Dynamic business leader with a proven track record at PHS Medical Store, excelling in sales strategy and employee training. Adept at market analysis and conflict resolution, I have successfully enhanced customer satisfaction and driven revenue growth through innovative consulting and business development initiatives. Strong communicator with a focus on results.
Overview
12
12
years of professional experience
Work History
Owner
CBD Dependable Solutions
Tehachapi
03.2021 - 03.2025
- Formed and sustained strategic relationships with clients.
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Maintained relationships with existing clients by providing superior customer service.
- Set pricing structures according to market analytics and emerging trends.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Monitored performance of personnel against goals set forth by the company.
- Led startup and creation of operational procedures and workflow planning.
- Analyzed client business needs and assisted in determining appropriate resources and strategies.
- Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
- Analyzed market trends to identify new business opportunities.
- Provided direction and guidance to employees.
- Structured HR consulting services to support clients during organizational developments and changes.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Directed or coordinated financial or budget activities to fund operations and maximize investments.
- Oversaw budgeting and financial management.
- Collaborated with other owners on joint ventures and shared resources.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
- Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
- Conducted performance reviews for employees on a regular basis.
- Forecasted customer demand to set prices or credit terms for goods or services.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Developed strategic plans to increase profitability and efficiency.
- Employed and managed vendors by negotiating deliverables, cost and expected quality.
- Managed sales presentations to promote product and brand benefits.
- Mitigated business risks by working closely with staff members and assessing performance.
- Hired and trained new department managers to increase team oversight and productivity.
- Reviewed legal documents related to business operations.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Implemented quality assurance processes to ensure product excellence.
- Monitored progress by establishing plans, budgets and measuring results.
- Organized events such as trade shows and conferences.
- Ensured compliance with local, state, and federal regulations.
- Created marketing campaigns to attract new customers.
- Conducted market research activities and competitive analysis to facilitate implementation of aggressive company marketing strategy.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Identified new opportunities for growth, expansion, and diversification.
- Researched potential partners in order to expand services offered.
- Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
- Prepared staff work schedules and assigned team members to specific duties.
- Developed policies and procedures for the organization.
- Developed and implemented successful sales strategies to meet business goals.
- Ensured compliance with applicable laws and regulations related to business operations.
- Implemented successful business strategies to increase revenue and target new markets.
- Executed performance reviews to encourage improved productivity for team members.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Oversaw project execution, phase progress, workmanship, and team performance to drive on-time completion of deliverables.
- Implemented campaigns and promotions to help with developing goods and services.
- Hosted special events to boost brand awareness and increase community engagement.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Created and implemented employee onboarding and training programs to promote employee retention and team collaboration.
- Analyzed industry trends to develop competitive strategies.
- Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
- Managed daily operations of business, including hiring and training staff.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Delegated work to staff, setting priorities and goals.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Updated and maintained databases with current information.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Managed household errands and other essential duties.
- Identified needs of customers promptly and efficiently.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Managed inventory and supplies to ensure materials were available when needed.
- Completed day-to-day duties accurately and efficiently.
- Conducted routine maintenance and repairs on mechanical systems and industrial equipment.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Operated equipment and machinery according to safety guidelines.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Maintained updated knowledge through continuing education and advanced training.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Worked effectively in team environments to make the workplace more productive.
- Utilized various software and tools to streamline processes and optimize performance.
- Worked with cross-functional teams to achieve goals.
Courtesy Clerk, Barista, Produce, Bakery, G.M.
Albertsons
Rosamond
04.2013 - 07.2024
- Verified that prices on shelf tags matched those listed on computer system.
- Engaged in conversation with customers to understand needs, resolve issues and answer product questions.
- Collaborated with sales team members to stay current on inventory levels and resolve item issues.
- Restocked shelves after each purchase was completed to keep inventory levels accurate.
- Escorted customers to desired merchandise location.
- Packaged or bagged purchases and assisted customers with in-vehicle loading.
- Increased customer satisfaction ratings by effectively answering questions, suggesting effective solutions, and resolving issues quickly.
- Supported sales team members to drive growth and development.
- Assisted with price checks, go-backs, and replenishing supplies.
- Promoted available products and services to customers during service, account management and order calls.
- Liaised between customers and retail buyers to expedite orders and meet customer demands.
- Resolved customer complaints and issues to promote overall satisfaction and improve service.
- Maintained cleanliness of checkout area by sweeping floors and wiping down counters.
- Stocked shelves with merchandise according to company guidelines.
- Followed best practices for bagging items in reusable, plastic and paper bags.
- Took special orders in person and over telephone, generating additional revenue every month.
- Organized backroom areas for efficient storage of merchandise.
- Prepared and evaluated CRM reports to identify problems and areas for improvement.
- Improved product knowledge on continuous basis to provide optimal service and achieve sales quotas.
- Carried out special orders requested by customers promptly and efficiently.
- Answered questions about current, seasonal and special sales.
- Greeted customers and provided assistance in locating items.
- Checked expiration dates on food products before placing them on shelves.
- Determined accurate prices for customer services, consistently searching for deals and best prices.
- Processed returns and exchanges according to company policy.
- Operated a cash register to process payments from customers.
- Greeted customers in a friendly and professional manner.
- Excelled in exceeding daily credit card application goals.
- Organized promotional displays to attract customers' attention.
- Coordinated with internal teams to ensure timely and successful delivery of solutions according to client needs.
- Assisted customers with product selection and answered questions about store policies.
- Demonstrated knowledge of store layout to assist customers in finding desired items quickly.
- Directed customers to product locations throughout store to help find requested items.
- Utilized job-related software to prepare change of address records and issue service discontinuance orders.
- Performed price checks for customers upon request.
- Kept records of customer interactions or transactions, thoroughly recording details of inquiries.
- Collected deposits or payments and arranged for billing.
- Enhanced productivity and customer service levels by anticipating needs and delivering outstanding support.
- Checked expiration dates on products regularly and removed outdated items from shelves.
- Exceeded established service goals while leveraging customer service, sales and employee management best practices.
- Conferred with customers by telephone or in person to provide information about products or services and take orders.
- Maintained a neat and orderly work area at all times.
- Stocked shelves with merchandise, rotated products, and removed expired items.
- Established good working relationships with other departments to promote smooth flow of products and services throughout store.
- Provided excellent customer service by being friendly and courteous at all times.
- Provided excellent customer service by answering questions and addressing concerns.
- Oversaw collection shopping carts from parking lot to maintain clean, organized area.
- Followed proper food safety procedures when stocking refrigerated items.
- Monitored customer satisfaction levels through surveys and feedback forms.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Mary Kay Consultant
Mary Kay
Rosamond
12.2019 - 01.2024
- Showed customers how to apply makeup and other products to achieve desired looks.
- Developed forecasting plans for territory to determine quarterly sales goal attainment.
- Offered complementary makeup consultations to individuals to promote key product lines.
- Collected payment from customers and scheduled next appointments.
- Set up and displayed sample merchandise at festivals and community events to boost sales.
- Researched new products, services, trends to stay current in the industry.
- Treated customers to shampooing and head massage to promote loyalty.
- Applied makeup to clientele to cover imperfections and create new looks.
- Built territory-specific sales plans by reviewing competitor activities and lead spending trends.
- Provided makeup services for weddings, proms and other special events.
- Upsold product accessories and warranties to bolster revenues on each sale.
- Designed and distributed pamphlets and other literature about available products.
- Engaged with customers regularly via phone calls or emails to build rapport and trust.
- Recommended treatment and styling products to customers to meet current needs or resolve specific concerns.
- Kept notes listing preferences and services provided to clients for quick reference.
- Researched makeup trends to learn about new products and techniques by using YouTube, beauty blogs and magazines.
- Participated in sales presentations, explaining and showcasing positive features and advantages of products or services.
- Resolved customer concerns and promptly answered inquiries to maintain satisfaction.
- Ordered or purchased supplies to maintain optimum inventory.
- Provided advice on color selection and product use based on customer preference.
- Displayed merchandise to present visually appealing arrangements that drive sales.
- Developed strategies to increase customer base, including cold-calling prospects.
- Recommended appropriate products to meet customers' individual needs.
- Finalized purchases and processed payments.
- Developed prospect lists to define target criteria and zone in on potential customers.
- Explained products and prices to customers, demonstrating use of products.
- Collaborated with other members of sales team to reach targets.
- Evaluated customer skin to determine unique conditions and skin type.
- Developed lists of potential areas and buyers to increase success rates.
- Promoted special offers and discounts through various channels such as email campaigns or social media posts.
- Stayed up-to-date on current and emerging trends to increase professional value and meet diverse client needs.
- Updated website content related to Mary Kay's offerings as required.
- Processed payments from customers using point of sale systems.
- Contacted satisfied customers to offer additional services.
- Fostered clean and sanitary work environment to protect customers and staff from infection.
- Counseled clients on Mary Kay products and services.
- Applied makeup to achieve desired day-to-day and special event looks.
- Suggested personalized skin care routines for clients, keeping skin type and skin conditions in mind.
- Built and deepened productive and positive customer relationships with high-quality service and focus on gaining loyalty.
- Circulated among potential customers or traveled by foot or automobile to deliver or sell merchandise or services.
- Collaborated with team to develop effective, winning sales strategies.
- Met with store managers to discuss product needs, accomplish sales goals and facilitate sales growth.
- Stayed up-to-date on product specs and prices to accurately describe merchandise.
- Convinced clients to purchase products or services by following persuasive script.
- Contacted customers by phone and mail to offer merchandise or service.
- Kept counter and display areas in clean and neat fashion.
- Participated in community outreach initiatives aimed at promoting brand awareness.
- Studied product and industry specs and prices to update signage and complete merchandising activities.
- Conducted research to determine top prospective clients and continually cultivated sales pipeline.
- Achieved repeat business and referrals through personalized services.
- Monitored daily and long-term routes for weather, traffic, and other conditions.
- Capitalized on upselling opportunities for additional products and services to increase sales numbers.
- Studied geographic areas to identify potential buyers and increase door-to-door sales.
- Scheduled appointments for customers using internal software system.
- Demonstrated proper application techniques for skin care and makeup products.
- Assisted with inventory management by monitoring stock levels and ordering replenishment items when necessary.
- Organized in-home beauty consultations with potential customers.
- Created customized plans of action to meet individual client needs.
- Designed dynamic displays for products to increase overall revenue and specific product sales.
- Handled appointment booking, canceling and rescheduling.
- Supported team members during busy periods at events or pop-up shops.
- Distributed product samples or literature detailing products or services.
- Attended training sessions and seminars to gain knowledge of company policies and procedures.
- Prepared presentations for prospective customers outlining the benefits of Mary Kay's products.
- Assessed customer needs through detailed questioning and presented products to fill those requirements.
- Maintained accurate records of client information, sales data, purchases.
- Assisted customers in feeling relaxed and comfortable with the process.
- Advised clients on how to best use Mary Kay products for optimal results.
- Cultivated relationships with existing customers to ensure loyalty and repeat business.
- Provided detailed product demonstrations for clients who needed additional guidance.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Scentsy Consultant
Scentsy
Rosamond
10.2019 - 01.2024
- Recognized by management for providing exceptional customer service.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Maintained updated knowledge through continuing education and advanced training.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Conducted routine maintenance and repairs on mechanical systems and industrial equipment.
- Worked effectively in team environments to make the workplace more productive.
- Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
- Worked with cross-functional teams to achieve goals.
Head Manager
PHS Medical Store
Lancaster
05.2019 - 04.2020
- Mediated conflicts between employees and facilitated effective resolutions to disputes.
- Developed and implemented strategies to increase customer satisfaction and employee engagement.
- Analyzed financial data to develop effective business plans for future growth.
- Directed market research and analysis to identify trends and inform business decisions.
- Monitored team performance against set targets and goals and provided feedback accordingly.
- Established protocols for handling customer complaints in an efficient manner.
- Implemented process improvements to increase operational efficiency and reduce costs.
- Facilitated increase in sales volume through effective building and maintenance of retailer relationships.
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
- Established and maintained relationships with key stakeholders to support business objectives.
- Conducted research into the latest industry trends to stay competitive.
- Oversaw talent acquisition, training, and development programs to build high-performing teams.
- Interviewed prospective employees and provided input to HR on hiring decisions.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Managed employment agreements, compensation plans, salary analysis and corporate governance.
- Negotiated contracts with vendors to secure favorable terms and pricing.
- Implemented quality control measures to uphold company standards.
- Identified and pursued new business opportunities to expand market presence and revenue streams.
- Implemented cost-effective solutions to reduce overhead expenses.
- Coordinated special events such as conferences and workshops.
- Reviewed completed work to verify consistency, quality, and conformance.
- Performed regular maintenance checks on equipment used by staff members.
- Led weekly meetings to build consensus and cultivate culture of collective problem-solving.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Managed talent acquisition and general operations staffing to maintain effective service delivery and mentoring.
- Reviewed customer feedback surveys to ensure quality of service was maintained at all times.
- Resolved conflicts between staff members in a professional manner.
- Ensured compliance with all safety standards and regulations in the workplace.
- Organized daily operations, including scheduling staff shifts, managing inventory, and overseeing customer service issues.
- Developed high-performing teams which consistently exceeded goals, driving revenue, and market expansion.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Increased efficiency, effectiveness and profitability by managing team productivity, costs and budgets.
- Recruited, trained, and evaluated new employees.
- Collaborated with other departments across the organization for successful project completion.
- Drafted budgets for departmental expenditures and monitored spending closely.
- Oversaw quality assurance efforts to maintain high standards of product and service delivery.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Guided change management initiatives to ensure smooth adoption of new business practices.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
- Developed business partnerships with multiple organizations to grow industry network.
- Oversaw day-to-day operations of business, coordinating operational strategies to achieve profit and growth targets.
- Led, defined, and developed many strategies to support strategic objectives and create competitive edge.
- Analyzed business performance data and forecasted business results for upper management.
- Recruited and trained new employees to meet job requirements.
- Reported to executive leadership on performance metrics, challenges, and strategic opportunities.
- Assessed training needs of personnel and organized relevant training sessions.
- Proposed or approved modifications to project plans.
- Recommended category and item changes to retail customers and directed work of teams producing promotional, pricing, sales and product marketing initiatives.
- Managed crisis situations, implementing contingency plans to minimize impact on operations.
- Led cross-functional teams to achieve project milestones, ensuring collaboration and efficiency.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
- Identified opportunities for process improvements within the organization.
- Analyzed competitive landscape to adjust strategies and maintain competitive advantage.
- Facilitated team meetings and workshops to align on goals and strategies.
- Developed marketing campaigns that increased brand awareness among target audiences.
- Coordinated with marketing to develop branding and promotional strategies.
- Developed, managed, and monitored multiple teams and client expectations.
- Provided guidance to subordinates regarding their job duties when necessary.
- Maintained positive relationships with vendors, suppliers, customers, and other stakeholders.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Assigned work and monitored performance of project personnel.
- Drove growth, experience, and institutional knowledge of team to provide highest level of client services.
- Created reports on sales performance metrics to identify areas of improvement.
- Conducted performance reviews and provided feedback to direct reports for career development.
- Implemented customer service excellence standards to enhance client satisfaction and loyalty.
- Developed and implemented strategic business plans to drive growth and profitability.
- Negotiated high-value contracts with suppliers and clients to improve cost-effectiveness.
- Delegated work to staff, setting priorities and goals.
- Facilitated improvements to performance management system.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Created and managed budgets for travel, training, and team-building activities.
- Managed annual budgeting process, including forecasting and financial analysis to optimize resources.
- Utilized problem solving skills to resolve conflicts between team members or customers in a professional manner.
- Coordinated with IT department to implement new technologies and systems enhancements.
- Produced thorough, accurate and timely reports of project activities.
- Identified and secured new revenue sources and recruited talent for offices.
- Monitored compliance with industry regulations and company policies to mitigate risk.
- Identified and pursued new potential client services opportunities and business development activities.
Education
Certifications of Completion. - Boss Dispatching/ Freight Broker
Boss Trucking Academy
Fontana, CA04-2025
High School Diploma -
Desert Sands Charter High School
Lancaster, CA06-2009
Skills
- Freight brokerage
- Customer relationship management
- Market analysis
- Sales strategy and leadership
- Employee training and relations
- Team collaboration
- Conflict resolution
- Supply chain management
- Consulting and business development
- Supplier monitoring
- Problem solving
- Contract negotiation
- Promotions planning
- Effective communication
- Time management and task prioritization
References
References available upon request.
Timeline
Owner
CBD Dependable Solutions
03.2021 - 03.2025
Mary Kay Consultant
Mary Kay
12.2019 - 01.2024
Scentsy Consultant
Scentsy
10.2019 - 01.2024
Head Manager
PHS Medical Store
05.2019 - 04.2020
Courtesy Clerk, Barista, Produce, Bakery, G.M.
Albertsons
04.2013 - 07.2024
Certifications of Completion. - Boss Dispatching/ Freight Broker
Boss Trucking Academy
High School Diploma -
Desert Sands Charter High School