Summary
Overview
Work History
Education
Skills
Work Availability
Quote
Timeline
Hi, I’m

Shawna Cooper

Surrey,BC
Shawna Cooper

Summary

A Social Media Marketing Manager and Content Creator, with a background in Psychology, Fitness and Nutrition. Dynamic and innovative, specializing in developing social media strategies that engage and captivate audiences. Experience managing online communities, fostering organic growth, and maintaining a consistent brand voice through strategic storytelling. Excellent communication skills and thrive as a team player.

Overview

6
years of professional experience

Work History

@lifebyshawna
Vancouver, BC

Content Creator
03.2019 - Current

Job overview

  • Built organic purpose-driven communities by creating content that resonates.
  • Managed content across multiple platforms for widest audience reach.
  • Organized, prioritized, and managed numerous projects according to dedicated schedule.
  • Produced original, creative content for promotional paid and organic media.
  • Collaborated with content creators and photographers to enhance the quality of content and stand out.
  • Participate in content creator events to network.
  • Partner with well-known brands to increase their reach and credibility.
  • Built, established, and maintained relationships with brands and creatives.
  • Established thriving coaching business on social media.
  • Built community of 16K+ followers across all platforms, with average engagement rate of 3%.
  • Partnered with Simba Sleep, successfully generating leads, increasing reach and brand awareness.

Lily Lou's Aromas

Social Media Marketing Manager
08.2022 - 01.2023

Job overview

  • Developed and executed social media strategy, emphasizing engaging stories, collaborations and video content to boost reach and engagement.
  • Filmed and edited engaging videos for Instagram and TikTok.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Managed and executed social media campaigns to enhance brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Analyzed and reported key performance indicators (KPIs) to validate campaign success.
  • Oversaw content management across multiple platforms for maximum audience reach.
  • Organized and prioritized projects according to launch schedules.
  • Set up and configured social media management platforms.
  • Managed meetings with Pinterest Ad Manager to optimize ad campaigns.
  • Assisted with hiring, interviews, onboarding and training new team members.
  • Implemented project management strategies to optimize workflow and increase team productivity.
  • Engaged with audience and responded to TikTok, Facebook, and Instagram comments while maintaining consistent brand.
  • Collaborated with web designer to optimize website for improved user experience.

Mavryk Finance

Community Manager
03.2022 - 07.2022

Job overview

  • Organized and executed launch of Discord community.
  • Grew engaged authentic community by focusing on organic growth.
  • Hired, trained and managed team of moderators to maintain atmosphere aligned with brand values.
  • Developed and implemented strategies for growing community organically.
  • Supported PR department by refining lists of potential media contacts, resulting in enhanced outreach and increased engagement efforts.
  • Crafted persuasive pitches to promote brand's initiatives, forming solid relationships and driving meaningful collaborations and brand advocacy.
  • Managed relationships with influencers across multiple platforms and efficiently allocated influencer marketing budget for maximum ROI.
  • Organized and facilitated community events, such as AMA (Ask Me Anything), enhancing community bonding and strengthening brand presence.
  • Streamlined onboarding processes for new community members, increasing user retention and minimizing turnover.
  • Analyzed community engagement metrics to find trends and improve strategies.
  • Collaborated with graphic design team to create content.
  • Created detailed reports and presented them to project's leadership team, demonstrating growth and success.

Shawna Lynn Fitness
Vancouver, BC

Online Fitness Coach
03.2019 - 12.2021

Job overview

  • Utilized social media marketing to expand audience reach and generate leads for coaching services.
  • Established a strong personal brand as a fitness and nutrition coach.
  • Developed and executed effective social media strategies to attract and retain a substantial client base.
  • Created visually appealing and informative posts and videos to showcase expertise and engage the target audience.
  • Fostered a sense of community and trust by engaging with followers and addressing inquiries promptly.
  • Utilized social media analytics to track performance and optimize content for maximum reach and engagement.
  • Collaborated with influencers and brands to increase visibility on social media platforms.
  • Utilized Instagram Live to provide valuable fitness and nutrition advice and promote services.
  • Offered personalized coaching programs tailored to individual needs and goals.
  • Provided ongoing support and motivation to clients through Viber and Trainerize.
  • Demonstrated coaching effectiveness through success stories and testimonials from satisfied clients.
  • Stayed updated with industry trends and best practices in fitness and nutrition.
  • Managed social media calendars for consistent and timely content posting.
  • Monitored and addressed online reviews and feedback to maintain a positive reputation.
  • Attended relevant industry events to build professional connections.

Club 16 Trevor Linden Fitness
Surrey, BC

Personal Trainer
2017.08 - 2019.03 (1 education.year_Label & 7 education.months_Label)

Job overview

  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Managed time efficiently to maintain a fully booked schedule.
  • Organized and detail-oriented with a strong work ethic.
  • Comprehensive understanding of principles, techniques, and program design to meet unique client needs and goals.
  • Established strong client connections to understand needs and motivate them to achieve fitness objectives.
  • Proficient in selling training packages with a client-centric approach.
  • Strong verbal communication skills and ability to simplify complex concepts and provide feedback.
  • Effective schedule management for fully booked sessions, ensuring punctuality.
  • Expertise in setting realistic and achievable fitness goals, monitoring progress, and adapting programs.
  • Adaptability in training techniques for clients with diverse fitness levels, health conditions, and preferences.
  • Strong commitment to customer service, providing a positive and enjoyable training experience.
  • Skilled in identifying and overcoming challenges clients may face in their journey.
  • Expertise in providing essential nutritional advice to complement fitness goals.

Education

HubSpot Academy
Online

Certification from Social Media Marketing
2023

University Overview

Precision Nutrition
Online

Certification from Nutrition
2019

University Overview

BCRPA
Richmond, BC

Certificate from Personal Training
2017

University Overview

Douglas College
New Westminster, BC

Associate of Arts from Psychology
06.2016

University Overview

Semiahmoo Secondary
Surrey, BC

High School Diploma
2013

University Overview

Skills

  • Social Media Strategy
  • Customer Service
  • Community Building
  • Campaign Management
  • Search Engine Optimization
  • Project Management
  • Platform Expertise (All major social media, influencer marketing, social media management & creative platforms)
  • Adaptability and Flexibility
  • Excellent Communication
  • Team Building
  • Organization and Time Management
  • Public and Media Relations
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Collaborated with Simba Sleep to create sponsored content promoting their organic hybrid mattress, duvet and pillows to those who prioritize health and are willing to invest in a high-quality mattress to improve their overall well-being.

Partnered with Jevitty Lifescience to produce sponsored posts, which were also run as ads on Instagram and TikTok to increase brand visibility, audience engagement and to generate over 1000 leads for their email marketing campaign.

Developed sponsored content for CliCliME, seamlessly integrating their eyewear into my content while maintaining authenticity and audience trust.

Established a partnership with Frida to create a sponsored post, aligning their values with my content and effectively reaching entrepreneurs seeking ADHD care.

Created user-generated content for paid and organic media usage for IGK, Flow Haircare, Weem, Beauty Goodies, Shine, Sun N' Sweat, Power Up & many more.

Timeline

Social Media Marketing Manager
Lily Lou's Aromas
08.2022 - 01.2023
Community Manager
Mavryk Finance
03.2022 - 07.2022
Content Creator
@lifebyshawna
03.2019 - Current
Online Fitness Coach
Shawna Lynn Fitness
03.2019 - 12.2021
Personal Trainer
Club 16 Trevor Linden Fitness
2017.08 - 2019.03 (1 education.year_Label & 7 education.months_Label)
HubSpot Academy
Certification from Social Media Marketing
Precision Nutrition
Certification from Nutrition
BCRPA
Certificate from Personal Training
Douglas College
Associate of Arts from Psychology
Semiahmoo Secondary
High School Diploma

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Shawna Cooper