Shawn Smith
Kitchener
Summary
Driven and strategic thinker with talent for building strong relationships and leading teams to success. Possesses deep understanding of project management principles and excels in data analysis and resource allocation. Committed to driving impactful results through innovative solutions and collaborative efforts.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Associate Director, Student Recruitment
International Business University
08.2024 - Current
- Developed and implemented comprehensive student recruitment strategies to achieve domestic and international enrollment targets, driving growth and improving student diversity.
- Led and managed a high-performing recruitment team, providing coaching, mentorship, and performance evaluations to ensure alignment with institutional goals.
- Collaborated with Marketing and Communications teams to design and execute targeted campaigns, leveraging digital and in-person engagement strategies to enhance outreach efforts.
- Represented the university at recruitment fairs, networking events, and school visits, building the institution's visibility and reputation among prospective students and partners.
- Monitored recruitment performance metrics and prepared regular reports on enrollment trends and outcomes to inform strategic decisions.
- Utilized CRM tools to track student inquiries, applications, and conversion rates, continuously refining recruitment efforts based on data insights.
- Promoted diversity and inclusion by designing initiatives to attract students from diverse backgrounds, ensuring equitable representation within the student body.
- Analyzed market trends and student demographics to identify opportunities, inform decision-making, and improve recruitment outcomes.
Associate Director - Senior Executive Programs
Emeritus
12.2014 - Current
- Directed revenue generation efforts for the Senior Executive Programs portfolio, achieving $100 million USD in annual revenue with a contribution margin of $25 million USD
- Seen10x growth in revenue and profits within the span of3 years
- Developed and executed strategic initiatives to drive growth and market penetration for SEPOs, including planning marketing budgets and overhead costs
- Ensured the successful representation and delivery of partnered Executive Education programs with MIT Sloan, Wharton, Columbia Business School, Berkeley, Kellogg, Harvard Medical School, Emory, London Business School, INSEAD, Cambridge Judge Business School, by coordinating closely with faculty, maintaining elite standards of learner experience and success
- Played a pivotal role in mentoring Senior Managers and Learning Advisors, providing coaching and support using data driven strategies to optimize performance and achieve revenue objectives
Student Recruiting Officer
Hult International Business School
05.2013 - 11.2014
- Proactively advised and counselled prospective students in person and via telephone, providing personalized guidance through the enrolment and admission process
- Achieved a15% increase in enrolment rates through strategic engagement techniques
- Maintained strong relationships with prospective students, ensuring a seamless transition from initial contact to enrolment
- Recognized for exemplary relationship-building skills, resulting in a20% increase in applications
- Championed a cutting-edge customer service approach, consistently exceeding expectations and delivering exceptional experiences to students
- Received accolades from students and colleagues alike for outstanding service delivery
- Collaborated closely with the Regional Marketing Team to develop and implement innovative marketing strategies, boosting campaign effectiveness by15%
Team Leader - Patient Billing
Ajuba Solutions Pvt. Ltd.
04.2008 - 03.2013
- Provided top-tier customer service to patients nationwide, ensuring satisfaction and retention
- Managed and trained a team of38 customer service representatives, conducting weekly PowerPoint presentations with assessments, resulting in enhanced team performance and productivity
- Generated reports to demonstrate productivity and process improvements, facilitating informed decision-making by senior management
- Oversaw billing of medical claims to major US insurance carriers, including Cigna, Blue Cross Blue Shield, Aetna, Medicare, Medicaid, United Healthcare, and workers' compensation insurance carriers
Education
Bachelor of Arts - Economics & Statistics
University of Madras
01.2010
Skills
- Revenue Generation (Experienced)
- Innovative Marketing Strategies (Skillful)
- Customer Service Excellence (Expert)
- EdTech - Executive Education (Expert)
- Student Recruitment (Expert)
- Strategic leadership
- Analytical thinking
- Process improvement
Certification
- AAHAM Western Region
- Certified Clinical Account Technician,2012
Links
LinkedIn profile
Languages
English
Native or Bilingual
Hindi
Full Professional
Tamil
Full Professional
Timeline
Associate Director, Student Recruitment
International Business University
08.2024 - Current
Associate Director - Senior Executive Programs
Emeritus
12.2014 - Current
Student Recruiting Officer
Hult International Business School
05.2013 - 11.2014
Team Leader - Patient Billing
Ajuba Solutions Pvt. Ltd.
04.2008 - 03.2013
Bachelor of Arts - Economics & Statistics
University of Madras
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