Shawn Patterson

Over the last 17 years, I have supported pharmaceutical and healthcare clients on their journey to create family-centred communication and education programs to ignite change toward improved health for all. The success of these programs hinged on a commitment to actively listen and do something with what we heard. The insights defined the right strategy, inspired the team, and delivered value to all key stakeholders. As a leader in healthcare communications, I have had the privilege of connecting with real people on a one-to-one basis to understand their care journey. Their candidness and resilience have been a great source of inspiration for me. I am driven by a passion to make a difference and provide healthcare education and programs that are accessible to all.

• Appointed Lead for AVENIR GLOBAL training program (35 employees invited from across the globe to participate in 2.5-day program). Responsible for agenda, instructional design, training keynote speakers and facilitation
• By challenging existing processes and behaviours, developed a compelling, practical, interactive and thought-provoking framework for clinical programs
• Developed insights framework to identify underserved populations within specified regions, then developed communications and programs that were accessible to patients and their families enhancing study recruitment
• Trusted partner: maintained client confidence at senior levels within organizations by demonstrating knowledge, understanding and skills in their industry. Have maintained AOR for 5+ years with big and mid-size pharmaceutical companies

• AVENIR GLOBAL Business Development Achievement Award (2018, Toronto office recipient)
• CCPE Accreditation Course Certificate (2011, Council for Continuing Pharmaceutical Education)
• CCPE Health Education Certificate (2011, Council for Continuing Pharmaceutical Education)
• AVENIR GLOBAL Business Development Achievement Award (2010, Toronto office recipient)
• The Luc Beauregard Achievement Award (2010, Global recipient)

• OPERATIONS MANAGEMENT
• BUSINESS DEVELOPMENT
• COMMUNICATION AND EDUCATION
• RELATIONSHIP MANAGEMENT

Upon request, references will be provided.

• Jennifer M Eastabrook, Daniella McCrorie, Shawn Patterson Baker, Ruth Cannata. Enhanced Site Training, Resources, and Communication. Applied Clinical Trials. March 2016.
• Jennifer M Eastabrook, Shawn Patterson Baker. KNOWING YOUR AUDIENCE: CLINICAL TRIALS WITH PEDIATRIC POPULATIONS. Journal for Clinical Studies. December 2015

• THE VILLAGE CHILDREN'S PROGRAMS, CHAIRPERSON, BOARD OF DIRECTORS, 09/2004, 09/2009
• MARKHAM SKATING CLUB, TREASURER, 06/2010, 06/2018
• CONDO CORPORATION, PRESIDENT, BOARD OF DIRECTORS, 03/2019

• Strength and conditioning training (power lifting)
• Football
• Fishing
• Knitting
• Reading